Your social media followers, ‘likers’, and ‘commenters’, are the individuals who support your business, share your posts, and purchase your products/services. Your fans are usually your most loyal customers and they are vital in the development and growth of your business. Thanking them for their continuous support encourages a loyal fan base, and subsequently increases your social media followers through the power of networking.
Here are some tips on how to thank your followers and fans:
1. Personalise It
For a thank you message to be sincere, it should be personalised. Send direct messages either through their social media profiles or email inbox. Remember to include their name and explain to them why you’re thanking them and why they’re important to you.
2. Thank Your Social Media Followers Regularly
The great thing about social media users is that they love to communicate and connect online. Connect with them on a regular basis by thanking different fans each week (either via a “fan of the week” campaign, or frequent short descriptions of followers who post interesting content).
3. Share Their Content
Rather than an expected ‘follow-back’ or the occasional ‘thank you’ message, very few social media users anticipate their favourite business sharing their own content. Surprise your loyal fans by ‘retweeting’ their posts, or sharing their blog content relevant to your business. It can have such a huge impact on your followers. Even asking exceptional fans to contribute towards your own blog posts can become a very special moment for that individual.
4. Make It Public
Posting your thank you messages publicly means that your followers, and even those interested in your business, will see that you care about your fans. This makes a great impression as the general public will notice that you truly value your fans and in turn, will want to be valued too.
5. Follow Them Back
Perhaps the most obvious way to thank your social media followers is to follow them after they’ve followed you. Although it is a simple and silent way of thanking them, it is powerful. For some organisations, a reciprocated follow is the first step to building a good rapport with online users which then tends to lead to a more meaningful relationship and an increase in loyal followers. Remember to always verify whether the account you’re following is a real account and free of unsolicited hard-selling and spam.
Small acts of kindness can go a long way. We hope we’ve inspired you to thank your social media followers and fans in a creative and fun way.
Tell us all about how you thank your followers and fans in the comment section below! For more information on how to become a social media success, contact Social Media College today!