SMC Blog

Your one stop shop for all things social media marketing

Ana Gotter

Instagram Stories is one of Instagram’s hottest features, providing users with quick, disappearing images and videos they don’t want to miss. With Stories, you can give your followers a behind-the-scenes look at your life beyond the polished face of your brand. Additionally, you can create fun, interactive content that keeps them coming back for more. Part of Instagram Stories’ appeal for users is being able to see who is viewing and

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Jonathon Tanner

When it comes to platforms that social media marketers can leverage for their own careers, it’s hard to beat LinkedIn. LinkedIn is insanely valuable for social media practitioners, whether you’re running your own business, securing a new client or job, or just trying to build up your own thought leadership.In order to really attract attention on LinkedIn, you need to have a strong LinkedIn profile. A crucial part of that is

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Jonathon Tanner

Facebook Ads have several crucial advantages that make it such a powerful advertising platform: The retargeting options, the tracking capabilities, and the ad optimization potential. The platform’s deep machine learning and advanced algorithms can do a lot of the heavy lifting to get your ads to the right users at the right time.Apple’s new iOS 14.5 update and the associated App Tracking Transparency feature is about to throw a huge

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Ana Gotter

As you’re learning about social media marketing or working in the industry, there’s one fact that you’ll see over and over again: Instagram can yield an incredibly high engagement rate compared to other social platforms. This is something that we talk about regularly on our blog and in our courses, reminding our students and readers that Instagram is so exceptionally valuable because of these high engagement rates.That may not seem like

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Ana Gotter

Facebook has a number of incredible different management and analytics tools like their Page Insights, Audience Analytics, and Ads Manager. Unfortunately, many of these tools are spread out across Facebook, causing some small businesses to miss out on them. That’s where Facebook’s Business Manager comes into play.While some small business owners can even miss the Business Manager if they don’t know where to look, it’s one of the most important

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Jonathon Tanner

Have you ever gone to write a Facebook post only to have your mind go blank? You need to become a better copywriter!Copy is the marketing text that you write to accompany your media in your Facebook ad. Unlike content writing, copywriting is all about convincing people to take the action that you want them to take.While it seems like writing social media copy should be the easiest part of

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