Why do we need to study social media best practise we hear you ask? To the untrained person, posting to social media seems like such a simple task—all you have to do is post to social media—update a Facebook status, whip-up a tweet, post a picture of your dog to Instagram. The truth is, posting to social media and getting the results you desire is so much more than that.
It is imperative that every marketer and business owners gets the education required to achieve social media marketing success, otherwise there is a high probability that your efforts will be wasted. We will get back to this shortly. To give you a head start, here are 5 things to ask yourself when posting to social media to ensure you are following best practise:
- “Will my followers like this?”
You should always ask yourself this question before you post and if you only use our advice one time, let these be the words you remember. When wanting to see a return on investment from your social channels, it doesn’t necessarily matter if you enjoy your content—it should matter that your target market will love it/can benefit from it (and often your passions align with theirs naturally!).
- “Does this help establish my expertise?”
Think if the content you’re posting helps establish your position in the industry. For instance, if you’re a health coach, does posting a picture of your greasy Sunday indulgence really sound like the best idea? Probably not.
That being said, you could totally work that into a viable post (for instance, promoting a balanced life in the caption) but you have to be clear with your intentions. If you’re not, your audience won’t know up from down.
- “Does this help establish my personality?”
This is a big one that entrepreneurs and brand managers have to ask themselves. If it doesn’t help establish my expertise, does it help establish my personality? Hint: The best content does both! Make sure you’re coming off as an actual person to your audience—not a robot!
- “Is it shareable?”
You want to make the content you share on your social platforms as fun to share as possible. Visuals work wonders in the share department. Don’t have one? Here is our list of free photo websites which will help make your posts more shareable in no time. Lists, fun facts, informative facts and infographics are also top shareable pieces you could work with.
- “Is it timely?”
In social media things can be reported the moment they happen and Twitter trends are constantly changing—if you’re reporting last week’s (or often even yesterday’s) news, people will move on. Make sure you’re staying on top of trending topics and keeping up-to-date with the latest news!
If you are keen to learn more about social media marketing best practise, look into the courses available at Social Media College which have been designed to see our students achieve great success. Contact us for more information or book in your free consultation here!