Why Text Messaging is an Effective Way to Engage Your Audience

June 16, 2016

Whether you are trying to get potential customers to engage with your brand or conference attendees to communicate, texting is a necessary tool to employ. You can send out a mass text to alert conference attendees of a change in the schedule or send out a quick deal to your target customers. When you want fast, convenient communication, you should use a text messaging platform to better engage your audience.

Streamline a Question and Answer Session

If your event involves a question and answer period, you can have attendees text questions to you instead of having to get up to a microphone and ask. This can get attendees who are too shy to speak in public to ask questions, and you are likely to be able to answer more questions when the process is streamlined.

Moderate the Question You are Asked

Nothing can kill a question and answer session with a long-winded, aimless question. When your questions are texted to you instead, you can pick and choose what questions you answer first. This also gives you the opportunity to drive certain messages home by selecting those questions that allow you to further explain the concepts you want to be clarified.

People Like to Text

Texting is now the top form of communication for quick questions and answers. When you allow customers to text you, it provides your customers with a way to engage with your business in the form they already use for family or friends. Texting will help engage those that might not otherwise participate.

Read Just About Everyone at Your Event

Even if members of the audience aren’t on social media, it is likely they are carrying a cell phone that can send and receive texts. At your event, providing attendees with a number where they can text questions or concerns opens a line of communication that is available to just about everyone there. While promoting your event through social media is extremely effective, texting is also the most effective way to keep up with conference goers at your event.

The Ability to Text Makes Attending Active

When audience members have the ability to text throughout an event, they go from being passive audience members to active ones. People are more likely to pay attention when they know they can ask for further clarification. Texting gets people engaged in the conservation when they may otherwise have stayed quiet. In addition, texting can be done anonymously, making it even easier to get honest questions from your audience.

Text messaging is an essential tool for any business today. With the ability to reach customers and employees in an instant, the uses for text messaging are abundant. When you want to get audience members engaged in conversation, you have provided lines of communication. It’s easier to get attendees to text message than to stand up at a microphone, and you are more likely to receive questions when you make it less intimidating. When you want to reach everyone at your event, text messaging is the key.

Author Biography: Ken Rhie

Ken Rhie is the CEO of Trumpia, which earned a reputation as the most complete SMS solution including user-friendly user interface and API for mobile engagement, Smart Targeting, advanced automation, enterprise, and cross-channel features for both mass texting and landline texting use cases. Mr. Rhie holds an MBA degree from Harvard Business School. He has over 30 years of experience in the software, the internet, and mobile communications industries.

About the author 

Jonathon Tanner

Jonathon Tanner is the Co-CEO of Social Media College, Australia's leading educator and trainer for social media.

He co-authored the Diploma of Social Media Marketing, the world's first and only Australian Government recognised course in social media marketing, delivered by 25 leading colleges and TAFEs across Australia, and articulating into several Bachelor programs at Australian Universities.

His deep expertise in social media spans content marketing, social media strategy, 15 different social media networks, paid social advertising, personal branding, email marketing, and social media conversion.

Jonathon has also co-founded several other businesses, as well as spending 12 years as a management consultant specialising in mergers & acquisitions for private equity firms, growth strategy, and operational improvement.

Jonathon holds a combined Bachelor of Laws (Honours) and Bachelor of Commerce from the University of Sydney.

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