There is no denying that nowadays, Twitter is one of the most influential social media networks in the world. This is particularly evident when we see many famous Hollywood celebrities make use of Twitter to update their fans and provide them with a glimpse into their personal life. The popularity of Twitter escalated to the top as budding entrepreneurs and corporate professionals found a way to make use of Twitter as a platform to promote their business. This became the foundation of Twitter marketing.
Twitter saw this as a chance to encourage more users and increase its popularity. They even responded in support to these businesses by developing relevant features that are useful for them to promote their products/services. Some of these business features include engagement, customers, and sales which are essential factors for a successful business. Through a special app, twitter users can now use this platform to monitor their business progress using their phones.
If you are not acquainted with these new changes in twitter, which you can certainly use to grow your business, then you must read the following top five tips on how to boost your Twitter following to ensure Twitter success.
1. Create a Twitter Profile that Reflects your Business
Everything that can be found on your Twitter profile should be relevant to your business. From the photos and bio, to the header image, and pinned tweets; all of which should reflect your business’ vision and goals. If your business is about car accessories, it would not make sense if your header image featured a picturesque view of a beach. No matter how tempting it is to post a summer-related photo, if it does not link to your brand or product, then avoid posting it. Your followers might question the credibility of your page which can cost you potential clients. Your twitter profile is more than just a page where you can post business-related content, it is an adjunct to your business’ identity.
2. Create Content that Encourages your Followers to Interact and Engage
No matter how polished and articulate your Tweets are, if your followers cannot relate to them, then they are as good as nothing. Twitter conversations are like face-to-face dialogues to your followers; they should be interesting so that they encourage your followers to interact.
Take advantage of the search.twitter.com to search for relevant content that your competitors use to engage their own customers. You can find out what sort of conversations with which most customers like to interact. Strategise your content carefully; every tweet counts. When users see that word-of-mouth consumes most of your tweets, they will likely take interest in your account and start following you. This way, you can build twitter followers who are potential clients to your business.
3. Maximise your Twitter Marketing Strategy So That it Aligns with Your Followers’ Interests
The fact that Twitter is considered to be a popular platform to promote one’s business means that every available Twitter marketing strategy should be maximised in order to reach a wider audience. Not only should you focus on building a large following, but also discovering new ways to keep them. The real challenge is not convincing people to follow your business’ Twitter profile but rather, maintaining their interest and giving them a reason to remain loyal. Although this is a struggle for most businesses, captivating conversations paired with stunning visuals guarantee high levels of traction and engagement. One of the great things about Twitter is that it gives you the freedom to make use of fun and interesting hashtags, high quality and timely photos, as well as promoted tweets, and Call-to-actions (CTAs).
4. Study Your Demographics and Make Use of Your Twitter List
Knowledge is power, indeed. The more you know about your business as well as your followers, the more strategies you can implement to boost your account. Make time to study your Twitter activities and take note of the conversations in which your followers are the most engaged. You can also track the exact time when most of your followers are online and identify the best times to tweet. These pieces of information are useful when planning your next move.
The Twitter list should also be used to your advantage. Categorising and segmenting your followers into different lists make life much simpler when interacting with diverse groups of followers.
5. Be Grateful and Show Positivity
We all take interest in tweets that scream positivity, so make sure to share positive vibes to your followers. Your Twitter fans are the individuals who take an interest in your business, support your business, and purchase your products/services. Thanking them for their continuous support encourages a loyal fan base because a more personal connection is built, which will subsequently boost your twitter following through the power of networking.
Sheena Mathieson is a content writer and social media marketing expert. She understands the essence of producing excellent online content that suits the needs of any business. For the latest tips and tricks on how to achieve social media success for your business, contact Social Media College today.