September 29, 2022

Getting verified on Instagram is the best way for businesses and social media creators to be validated. By guaranteeing that your profile is the only one representing your business online, obtaining the “blue tick” not only confirms your legitimacy but also provides you more control over your online presence.

Getting your Instagram account verified is not simple, and not everyone can do it. But if you want to get this distinction, this post will show you how to effectively apply for and obtain the much-desired Instagram verification badge.

What does getting verified mean?

Getting verified on Instagram, in Instagram’s terms, signifies that they have acknowledged your profile as “the authentic presence of the public figure, celebrity or global brand it represents.”

Therefore, if you see an Instagram account with a blue check in its bio, it signifies that it represents the company or person in question and not a fake, unauthorised, or fan account.

Instagram’s verification badges assist companies and creators in standing out, projecting a sense of authority, and avoiding impersonation. They also help Instagram users in finding the appropriate profile while looking for a specific brand or celebrity.

However, you must fulfil certain requirements in order to be eligible for Instagram verification.

What conditions must be met before applying for an Instagram verified badge?

On Instagram, anybody may seek verification, but in order to receive the blue tick, you must complete specific requirements.

Instagram gives some suggestions that will assist you in determining your eligibility, even if the actual procedure and conditions for receiving a verification badge are unclear.

To begin with, confirm that you are abiding by Instagram’s Community Guidelines and Terms of Use

Along with that, your account must also:

Be Authentic: The account must be held by the actual person or entity 

Be Public: Profiles on private will not be considered 

Be Complete: You must be active on the platform, and your profile must have a bio and a photo. 

Be Notable: Your account must represent a well-known, often searched-for individual or organisation that has been mentioned in a number of reliable news sources. Media outlets that have been paid or sponsored do not count.

Remember that you don’t need to have a specific amount of followers to be eligible for a verification badge. If you match the requirements listed above, you may still apply whether you have 100,000 followers or fewer.

Additionally, keep in mind that you must still apply for an Instagram verification badge even if the Facebook Page that is connected to your Instagram account is already verified.

How to ask for Instagram verification

After logging in, select Settings from the menu in the top right corner of the screen.

Click “Account” inside of Settings, then choose “Request Verification.” To begin the review process, fill out the essential fields, and then click send.

According to Instagram, just because your account could be eligible for verification doesn’t guarantee it will actually be given that status. Sadly, there is no assurance as to when you will learn whether or not you have been validated. If your request for verification is rejected, you’ll have to wait 30 days before trying again.

10 helpful hints for obtaining Instagram verification

If you’re prepared to apply for Instagram verification, we have some advice that you may use to improve your chances of earning the blue badge.

These recommended practices can help you succeed on Instagram in general even if you are unsuccessful in achieving the verification tick.

  1. Complete your Instagram profile.

Instagram checks your profile as one of the ways it confirms your identity.

Include a well-written bio and a profile picture that accurately portrays your company, brand, or self. 

You may gain credibility with your audience and attract more followers, interaction, and media attention by making sure your profile is thorough and real.

  1. Grow social media profiles

Developing a sizable following on other media might make your Instagram account seem more authentic.

For instance, press releases and Twitter have a lot in common. Take advantage of that! Utilize the attention you receive when your name is mentioned in the news or the media to expand your social media presence.

  1. Watch out for fake profiles

Although it may feel a little like crying wolf to say that your identity is in danger, this advice really comes from Instagram:

“Accounts representing well-known figures and brands are verified because they have a high likelihood of being impersonated.”

Once your badge is confirmed, there will be no question about if this account belongs to the real you. By letting them know that they are not following a random imposter, you increase the trust of your followers. 

  1. Maintain account activity

This might sound like a no-brainer, but if you don’t use Instagram frequently, it’s unlikely that you’ll ever have your account verified. Admins will look for consistent activity while deciding whether or not to verify your Instagram account. There is no advantage to starting the verification procedure if you are not utilising the platform.

It also works the other way. What good is verification if you aren’t using Instagram frequently? The following will increase your likelihood of receiving the blue Instagram verified badge:

  1. Increase earned media exposure

Do you want the Instagram stamp of approval? Prove your value to them.

If you Google yourself and nothing comes up, fix it. There won’t be anything to verify if your brand isn’t well-known.

Keep in mind that a human being, not an algorithm, decides who gets a blue tick on their Instagram account. Every request is personally reviewed by real individuals, and they definitely use search engines like Google to see what comes up for external credibility.

Verification badges are highly sought after, making them difficult to obtain. Give yourself the best chance by putting in the required effort before submitting a request.

  1. Don’t even think about trying to purchase a verified Instagram badge.

Instagram only accepts applications made through its app or through Facebook’s media partners. Avoid attempting any shortcuts, such as paying your way in.

In addition to being useless and expensive, trying to buy a verification badge can result in penalties for breaking Instagram’s community rules.

For instance, if you give any inaccurate or misleading information throughout the procedure, the platform may completely delete your account.

Instead, work to increase your number of actual Instagram followers by producing interesting and helpful material. Although there is no evidence to support a link between having a large following and Instagram verification, it can’t hurt to try.

  1. Delete any platform-specific links from your bio.

Instagram’s guidelines state that verified accounts cannot entice users to follow or add other social media profiles, such as TikTok or YouTube, in their bio.

You can, however, still include links in your bio to your website, landing page, and other web pages. Consider using the Instagram link in your bio as another way to promote other campaigns, user profiles, or websites.

In addition, be sure to include links to your Instagram profile on the website for your company, in promotional emails, and on all of your other social media pages. While it may seem hypocritical to refrain from cross-platform links on Instagram, linking to your Instagram from other social media accounts validates your ownership of the profile.

  1. Make your site more discoverable

Being well-known and frequently searched for is a prerequisite for Instagram verification. This indicates that you need to be more active on the PR front and work to build your brand naturally.

For impending business announcements or product launches, for instance, you might wish to produce press releases. As we know, a human from Instagram will be reviewing your application, so applying while your name has recently been in the news might increase your chances of becoming verified.

Another way to boost your odds of getting verified faster is to optimise your account using branded hashtags, giving you a higher chance of appearing in organic searches on IG’s Explore page. 

You want to get verified – become more searchable.

  1. Make your postings more unique

It’s crucial to establish and keep a genuine and distinctive Instagram account if you want to get verified.

To distinguish your account from impersonators, we advise you to personalise your posts.

You may, for instance, develop a distinct brand voice, visual aesthetic, feed theme, content strategy, or hashtag approach that is exclusive to your account and challenging (or impossible) to imitate.

Other methods to make your postings more distinctive? Give your audience a behind-the-scenes glimpse at your brand. Who else you would be able to show this type of content?

  1. Enlist the help of a publicist or agency.

Consider working with a seasoned PR or digital firm that has access to Facebook’s Media Partner Support resources if you’d like to employ someone to assist you with the process.

They will be able to submit requests on your behalf for validating your account, claiming usernames, and merging accounts.

Remember that the approach described here is a legit way to get help with the verification process, as opposed to “buy” or “bot” programmes that provide you phoney likes, engagement, or verification in return for money. A digital agency can therefore boost your chances even if there is no assurance that your IG verification will be successful.

Losing the Instagram verification badge or not being verified

Be aware that you can lose the blue tick on Instagram, even if you do get verified. This is typically the case if you violate Instagram’s Terms of Use and Community Guidelines or if Instagram determines that the information you submitted in your verification application was inaccurate or misleading.

Play by the rules, be active on the platform, create compelling material, and keep your account publicly visible at all times if you want to maintain your verified status.

After 30 days, you can reapply for verification if, for whatever reason, your first application was denied.

Use the advice given above to help you prove your authenticity and establish trust in front of your audience even if you are still unable to be verified.

Is it worthwhile to get verified on Instagram?

While the verification process is certainly tedious, being verified has several advantages, from improved trust to a greater social search presence.

With IG verification, you stand out from the crowd and have an easier time connecting with the people that mean to you the most. When used properly, it increases your conversion rates and lends you greater credibility on social media.

And all you have to do is prove that you deserve the tick.

About the author 

Sam King

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