Learn from leading social media experts
Our course leaders are experts in using Facebook Marketing and Advertising to increase reach, build brand awareness, and generate new sales.
Use your Facebook strategy with immediate effect
Implement the strategies, templates, and campaign management tools, used on this course and apply them to your Facebook Business Page.
Join a community of like-minded business experts
Share your experiences with other students on the Facebook Marketing course in our vibrant Facebook community.
Cutting-edge strategy & tactics with real-world results
No fluff or useless theory. Learn the tactics that deliver immediate results for your business or personal account.
Develop structured and engaging campaigns that increase conversion
Identify and target optimal customers that will improve ROI
Understand how to set up and implement Facebook advertising campaigns
Learn how to analyse the results for paid-for campaigns
Implement tracking and retargeting functions to maximise budgets
Access tools, tips and techniques to create killer ads
Establish a trusted presence and following on Facebook
Develop a toolkit of skills and online tools
Download & keep useful templates and checklists
Access our vibrant Facebook group of like-minded marketers
Become a member of SMC's alumni network
Add your SMC Certificate of Completion to LinkedIn
INTRO TO FACEBOOK ADVERTISING
Identify and understand the three key advertising platforms on Facebook
FACEBOOK ADVERTISING LANDSCAPE
Understand benefits and features of advertising on Facebook
FACEBOOK ADVERTISING STRATEGY
Develop your strategy to be in line with buyer stages and Facebook Ads structure
Design and set up new campaigns and content
FACEBOOK AD SETS
Understand targeting demographics and ad placement options
FACEBOOK ADS STRUCTURE
Design structure including media, copy and CTA
Identify the core principles of effective community management
MEASUREMENT AND REPORTING
Identify relevant metrics and KPIs for reporting
Escape your business for a full day of immersive learning at our campuses in CBD locations.
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