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Our specially-designed course have been created for any freelancer, agency or small-medium business, looking to unlock the power of the world's largest social media platform  

Learn from leading social media experts
Our course leaders are experts in using Facebook Marketing and Advertising to increase reach, build brand awareness, and generate new sales. 

Use your Facebook strategy with immediate effect
Implement the strategies, templates, and campaign management tools, used on this course and apply them to your Facebook Business Page.

Join a community of like-minded business experts
Share your experiences with other students on the Facebook Marketing course in our vibrant Facebook community. 

Cutting-edge strategy & tactics with real-world results
No fluff or useless theory. Learn the tactics that deliver immediate results for your business or personal account.

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Who Is This Course For?

Social Media College - Entrepreneur

Business owners and freelancers - time poor and looking to establish their presence on Facebook and create new opportunities through targeted adverts

Social Media College - Entrepreneurs

Marketing professionals looking to increase ROI for existing clients and demonstrate advanced knowledge of campaign management and analytics to prospective customers

Social Media College - Freelancer

Agencies looking to generate new and improved revenue streams and want to dominate the social media agency scene with expertise that outperforms the competition

Social Media College - Instagram Influencers

Influencers needing rapid follower growth & more collaborations

 

A Few Great Companies Our Students Work For


Key Benefits 

After you've completed this one-day intensive workshop, or 15-20 hour online course, you'll learn the essential skills to become a leading Facebook advertising power user

 Icon  Develop structured and engaging campaigns that increase conversion

 Icon  Identify and target optimal customers that will improve ROI

 Icon  Understand how to set up and implement Facebook advertising campaigns

 Icon  Learn how to analyse the results for paid-for campaigns

 Icon  Implement tracking and retargeting functions to maximise budgets 

 Icon  Access tools, tips and techniques to create killer ads

 Icon  Establish a trusted presence and following on Facebook

 Icon  Develop a toolkit of skills and online tools

 Icon  Download & keep useful templates and checklists

 Icon  Access our vibrant Facebook group of like-minded marketers

 Icon  Become a member of SMC's alumni network

 Icon  Add your SMC Certificate of Completion to LinkedIn

What You'll Learn

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Module 1. 
INTRO TO FACEBOOK ADVERTISING
Identify and understand the three key advertising platforms on Facebook 

Module 2. 
FACEBOOK ADVERTISING LANDSCAPE
Understand benefits and features of advertising on Facebook

Module 3. 
FACEBOOK ADVERTISING STRATEGY
Develop your strategy to be in line with buyer stages and Facebook Ads structure

Module 4. 
FACEBOOK CAMPAIGNS
Design and set up new campaigns and content

Module 5. 
FACEBOOK AD SETS
Understand targeting demographics and ad placement options

Module 6. 
FACEBOOK ADS STRUCTURE
Design structure including media, copy and CTA

Module 7.
COMMUNITY MANAGEMENT
Identify the core principles of effective community management

Module 8. 
TRACKING AND RETARGETING
Learn how to use the Facebook pixel for retargeting


Module 9. 
MEASUREMENT AND REPORTING
Identify relevant metrics and KPIs for reporting

 

Meet Your Instructor

Jonathon Tanner

CEO & Co-Founder of Social Media College
Author of Diploma of Social Media Marketing
Social Media Expert, Speaker & Consultant
 
See us in action!
 


Convenient Study Options

1 DAY WORKSHOP, ON CAMPUS

Escape your business for a full day of immersive learning at our campuses in CBD locations.

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STUDY ONLINE, ANYWHERE ANYTIME

Ditch the commute and study on your own terms with our market-leading online portal.

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SELF-PACED ONLINE

From $795 inc GST
Anywhere, anytime

ENROL NOW

WORKSHOPS

2020 Dates to be announced soon!
Get on the waitlist today for updates 

JOIN THE WAITLIST