Learn from leading social media experts
Our course leaders are experts in using Facebook Marketing and Advertising to increase reach, build brand awareness, and generate new sales.
Use your Facebook strategy with immediate effect
Implement the strategies, templates, and campaign management tools, used on this course and apply them to your Facebook Business Page.
Join a community of like-minded business experts
Share your experiences with other students on the Facebook Marketing course in our vibrant Facebook community.
Cutting-edge strategy & tactics with real-world results
No fluff or useless theory. Learn the tactics that deliver immediate results for your business or personal account.
Develop structured and engaging campaigns that increase conversion
Identify and target optimal customers that will improve ROI
Understand how to set up and implement Facebook advertising campaigns
Learn how to analyse the results for paid-for campaigns
Implement tracking and retargeting functions to maximise budgets
Access tools, tips and techniques to create killer ads
Establish a trusted presence and following on Facebook
Develop a toolkit of skills and online tools
Download & keep useful templates and checklists
Access our vibrant Facebook group of like-minded marketers
Become a member of SMC's alumni network
Add your SMC Certificate of Completion to LinkedIn
WELCOME AND COURSE OVERVIEW
Understand the course and learning objectives.
AN INTRODUCTION TO FACEBOOK MARKETING
Learn the fundamentals of how Facebook Marketing works.
ABOUT FACEBOOK ADS
Grow your knowledge of organic and paid-for advertising
DEVELOPING AD STRATEGIES
Create strategies designed to increase awareness, reach and sales.
CREATING IMMERSIVE CAMPAIGNS
How to implement and run new marketing campaigns.
FACEBOOK AD SETS
Identify and target your ideal customer segment through paid ads.
STRUCTURING YOUR ADS
Produce creative content that aligns with audience interests.
TRACKING AND REMARKETING
Maximise your marketing budget with targeted follow-up ads.
ANALYTICS AND REPORTING
Measure results and adjust your strategies to increase effective use of Facebook.
Escape your business for a full day of immersive learning at our campuses in CBD locations.
Ditch the commute and study on your own terms with our market-leading online portal.