10904NAT
DIPLOMA OF SOCIAL MEDIA MARKETING

All RTOS who wish to deliver the new 10904NAT Diploma will be required to submit a scope application to have the new course added to scope. 

As the new 10904NAT Diploma is a renewed qualification for the 10118NAT Diploma, RTOs who already have the 10118NAT Diploma on scope will only need to submit the Letter of Permission from Social Media College, and not the Training and Assessment Strategy nor course resources.

Please find the exact extract from ASQA confirming this: 

From ASQA: When applying for the renewed course where an RTO holds scope of the previous version, RTOs are not required to submit a Training and Assessment Strategy, course content or training and assessment tools for each unit comprised within the new Diploma of Social Media Marketing. They do however have to submit proof of permission to deliver the course e.g. Letter of Permission or license agreement etc.

In addition to this, should you be applying for CRICOS registration of the course simultaneously you will need to provide additional details for the submission, this will include a timetable for delivery of 10904NAT Diploma of Social Media Marketing.

If you haven't already, It would be best to apply to have the new 10904NAT Diploma of Social Media Marketing added to scope as soon as possible. This is to ensure readiness of all requirements for a March 16th, 2021 launch.

ASQA have confirmed that their standard processing times for a scope application is 10 working days. 

Please find the exact extract from ASQA confirming this:

The current application processing timeframe for RTO change to scope applications is approximately 10 working days and RTOs applying for the renewed course should not be impacted by processing delays.

Yes, Social Media College will continue to provide a detailed RTO toolkit and course resources, as well as introduce a volume of learning calculator, transition plans and timetable templates as part of the support materials for the new 10904NAT Diploma of Social Media Marketing. Your RTO toolkit will include:

• Permission to deliver letter
• Accreditation document
• Recommended Training and Assessment Strategy
• Third party validation reports
• Industry consultation template
• Volume of learning calculator 
• Transition plan
• Timetable templates

Social Media College will also provide all courses resources for the new 10904NAT Diploma of Social Media Marketing which include: 

• Course content – 6 core Units
• Assessment tools – 6 core Units
• Presentation slides – 6 core Units
• Uploaded course materials – Thinkific LMS
• Integration support Thinkific and RTO Primary LMS
• Mapping document
• RPL Kit

Yes, Social Media College will provide all courses resources for the new 10904NAT Diploma of Social Media Marketing which will include: 

• Course content – 6 core Units
• Assessment tools – 6 core Units
• Presentation slides – 6 core Units
• Uploaded course materials – Thinkific LMS
• Integration support Thinkific and RTO Primary LMS
• Mapping document
• RPL Kit

The new 10904NAT Diploma is a renewed qualification, hence the complete qualification is not equivalent.

However, Unit 1: SMMBCM501A - Plan, implement and manage blog and content marketing and Unit 4: SMMBPB504A - Establish and build a strong personal brand in social media  are the two units within the 10118NAT Diploma that are considered equivalent in 10904NAT Diploma.

Yes, there are two equivalent units:

• SMMBCM501A - Plan, implement and manage blog and content marketing is equivalent to 10904NAT001 - Plan implement and manage content marketing and;
• SMMBPB504A - Establish and build a strong personal brand in social media is equivalent to 10904NAT004 - Establish, build and leverage a personal brand on social media.

No, the currency period ends for 10118NAT Diploma on the 15th of March 2021.

As such, it is important that your RTO has scope approval in readiness to implement the new course materials ensuring that your RTO is able to accept enrolments into the 10904NAT Diploma from March 16th 2021 onwards.

Yes, once ASQA has approved 10904NAT Diploma to be added to your scope, you can start marketing before 16th March, 2021.

However, you will not be able to enrol students into this course before the commencement of it's currency on 16th March 2021.

ASQA has confirmed a 24 month teach out period for 10118NAT Diploma.

Yes, the course will remain relevant during teach out, SMC will continue course maintenance during this period.

Under the Course Licence Agreement, Social Media College provides all course resources for the Core Enterprise Units.

Within the new 10904NAT Diploma of Social Media Marketing this will include:

• NAT10904001 - Plan, implement and manage content marketing
• SIRXMKT006 - Develop a social media strategy
• NAT10904002 - Plan, conduct and optimise organic social media marketing
• NAT10904003 - Plan, manage and optimise paid social media advertising
• NAT10904004 - Establish, build and leverage a personal brand on social media
• NAT10904005 - Plan, implement and mange social media conversion strategies

It is the responsibility of the RTO to provide course resources for their chosen elective units.