Industry endorsed

Certifications

Our industry-endorsed social media certifications are designed to equip you with the skills and knowledge needed to excel in your social media marketing career. Our expert instructors provide a deep dive into all major social media platforms and marketing principles, ensuring you have the tools to create effective campaigns.

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SMC is a multi-award winner trusted by over 24,000 marketers from 155+ countries
Best Blended Learning Solution
Best Online Learning Model
Best Use of Blended Learning
Best Blended Learning Model
Best Certification Training Project
Social Media Educator of the Year
BENEFITS

Why Get Certified

Increased credibility

Industry recognition

Enhanced career opportunities

Benefits of industry certifications

1

Reach a huge, global audience.

2

Pinpoint your exact target market.

3

Improve brand loyalty.

4

Convert leads into paying customers.

5

Increase website traffic and engagement.

Number of active social media users in billions

By 2023, the global number of social media users is expected to reach 4.2 billion

Number of active social media users in billions

By 2023, the global number of social media users is expected to reach 4.2 billion

Careers

Who Are Certifications For? 

Our certifications are designed for social media marketers at all levels, from entry-level to managerial roles. Whether you are just starting out in the industry or looking to upskill and advance your career, our certifications can help you achieve your goals.

Entry-Level Roles
$60-$95K+ salary
Social Media Coordinator
Digital Marketing Assistant
Communications Assistant
Upskilled Roles
$75-$90K+ salary
Social Media Strategist
Content Marketing Strategist
Brand Manager
Managerial Roles
$90-$200K+ salary
Marketing Director/Manager
Social Media Manager
Social Media Strategy Manager
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CERTIFICATION TOPICS

Certifications Across All Major Platforms and Principles

META

Facebook Advertising

Module 1: Introduction to Facebook Marketing
Module 6: Facebook Ads Structure
Module 2: Facebook Ads Landscape
Module 7: Community Management
Module 3: Facebook Marketing Strategy
Module 8: Tracking and Reporting
Module 4: Facebook Campaigns
Module 9: Measurement and Reporting
Module 5: Facebook Ad Sets
META

Instagram Marketing

Module 1: Set up your profile
Module 5: Build your following
Module 2: Strategy and algorithm
Module 6: Influencers and Collaborators
Module 3: Create great content
Module 7: Paid Ads
Module 4: Plan and schedule
Module 8: Analytics and Monetisation
LINKEDIN

LinkedIn Marketing

Module 1: Introduction to LinkedIn Marketing
Module 6: Marketing from the company page
Module 2: LinkedIn landscape
Module 7: LinkedIn paid advertising
Module 3: Creating great content
Module 8: LinkedIn community management
Module 4: Developing an effective personal profile
Module 9: LinkedIn analytics
Module 5: Marketing through your LinkedIn profile
GOOGLE

YouTube Marketing

Module 1: Youtube overview
Module 6: Video production
Module 2: Core features
Module 7: Building engagement
Module 3: Organic implementation
Module 8: Growing your channel
Module 4: Paid advertising
Module 9: Analytics and reporting
TIKTOK

TikTok Marketing

Module 1: The Power of Personal Branding
Module 5: Build: LinkedIn
Module 2: Understand: Values and Personality
Module 6: Build: Website and SEO
Module 3: Understand: Life-stage and Resources
Module 7: Leverage: Connections and Content
Module 4: Build: Social Media Module
Module 8: Leverage: Pitch and Close
STRATEGY

Social Media Strategy

Module 1: Introduction to strategy
Module 5: Choosing the right platforms
Module 2: Start where you are
Module 6: Content strategy
Module 3: Setting social media objectives
Module 7: Being social
Module 4: Identifying your audience
Module 8: Measuring and Optimising

+ Much More

Certifications from Meta, Google, TikTok, Hubspot and many more!
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FAQs

Frequently asked questions

What is the benefit of getting certified through Social Media College?

Our certifications provide industry endorsement and demonstrate to employers that you have the skills and knowledge needed to succeed in your role. Our courses are designed and taught by social media experts and cover a wide range of topics, ensuring that you have a well-rounded education in social media marketing.

Can I get certified in multiple social media platforms?

Yes! We offer certifications in all of the major social media platforms, including Facebook, Instagram, LinkedIn, Twitter, and TikTok. You can obtain certifications in one or multiple platforms, depending on your needs and career goals.

What types of industries and businesses can benefit from social media certifications?

Social media marketing is an essential component of marketing strategy for businesses across industries, including retail, hospitality, healthcare, and more. Our certifications are designed to provide education and training that can be applied to any industry or business type.

What kind of support do you offer after I obtain my certification?

We offer ongoing support to our certified students, including access to our community of social media experts, webinars, and resources to help you stay up-to-date with the latest industry trends and best practices. We are committed to helping our students succeed in their social media marketing careers even after they obtain their certification.

How do I know if I am ready to take the certification exam?

We provide practice exams and assessments throughout our courses to help you gauge your readiness for the certification exam. Our instructors are also available to provide guidance and support as you prepare for the exam.

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Ready to accelerate your business and career?

We offer a number of plans that will provide you with the skills and certifications you need to succeed.

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