ABOUT US

Meet the creators, innovators and thought leaders behind Social Media College

ABOUT US

Social Media College is the market leader for social media education. We work with the world's top social media experts who use all the social platforms every day to deliver real life education that will help accelerate your business and career.

We are all about providing our students with the best possible outcomes and applicable skills - not just irrelevant theory.

From formal social media qualifications to highly specialised 1 day social media short courses, we cater to all of your social media marketing needs. 

OUR MISSION

TO BE

COURAGEOUS INNOVATORS

with integrity & empathy

EMPOWERING OUR TRIBE

to make an impact


Our

Community

10k

SOCIAL MEDIA STUDENTS

35

college & university partners

21

social media experts

1.5M+

collective followers

OUR STORY

Jonathon and Daniele Tanner

In 2013, co-founders Jonathon and Daniele, working in the consulting and advertising media industries, realised employers were struggling to find qualified social media resources.

As advertising budgets quickly transitioned away from traditional broadcast media (such as TV, print and radio) to social media networks, businesses required high-quality staff to allocate social media spend effectively, generate a high return on investment and help manage social communities. Despite a large number of social media ‘soft skill’ courses existing, employers found it very difficult to assess the quality of the training and whether the prospective employee was capable of developing and implementing an effective social media strategy.

That is how the concept for Social Media College came to fruition. 

Their vision was to build a world-leading social media marketing institution that developed courses in partnership with leading global social media experts. 


After many days and nights working tirelessly together, Daniele and Jon successfully launched Social Media College and an accredited 10118NAT Diploma of Social Media Marketing - a government recognised course with the Australia Skills Quality Authority (ASQA).


Now 5 years on and over 10,000 students educated, the rest, as they say, is history.

 

Social Media College is now regarded as the market leader in social media marketing education, continuing to deliver excellent outcomes for its students and the organisations they work for.

 



MEET THE CREW

Jonathon Tanner

 CEO & Co-Founder

Daniele Tanner

Director and Co-Founder

Michelle Donnelly

Account Director

Neil Von Heupt

Senior Learning Designer

Gareth Kidd

Head of Memberships

Juliana Pasold

Student Administration Assistant

Apoorva Gaur

Account Coordinator

Adam Jones

Senior Enrolment Consultant

Tamara Klisaric

Marketing Strategist & Mentor

Auke Hilbrands

Digital Marketing Coordinator

Tim Gundry

Social Media Manager

Erica Katrina G

Marketing & Product Assistant

MEET OUR experts

SMC-Experts-nov2020

LINKEDIN LEAD GENERATION WITH

NATHANIAL BIBBY:


Nathanial Bibby is one of the world's leading LinkedIn marketers and social media strategists. Nathanial creates content on YouTube, Instagram, LinkedIn, Facebook and is a contributor for reputable publications such as Social Media Examiner. Nathanial is the Managing Director of Bibby Consulting Group and the Founder of LinkedInsider. Nathanial is also the creator and host of the weekly series LinkedIn Heroes.


Nathanial won Best Use of LinkedIn at the Social Media Marketing Awards 2019, and has been nominated for the 2020 Social Media Marketing Awards for his campaigns "Monday Night Live" and "LinkedIn vs Instagram".

NathanialBibbyAwards
Nathanial Bibby

STRATEGY WITH THE INDUSTRY BEST:

DAVITHA tiller:


Davitha is the Senior Vice President of Social and Integration at Havas Media Agency. Davi is an energetic and entrepreneurial leader with breadth and depth of knowledge in social media marketing right from strategy development to implementation, amplification or optimisation. Through experience working and living in the European, Australian and now U.S. markets, Davi thrives in fast moving, rapidly evolving environments bordering cultures, people, brands and their audiences.

Davi has operated within Creative, Digital, Social, PR and fully integrated agency models - developing business, shaping culture and steering award winning teams.

CONTENT MARKETING WITH

TREVOR YOUNG:


Trevor helps companies, organisations and aspiring thought leaders tell their story, grow their audience and build recognition for their brand and their business (or cause or issue if a nonprofit) through the strategic use of owned, earned and social media.

He does this directly through his personal consulting and advisory work, or via professional speaking, presenting at workshops and seminars, as well as his blog (PR Warrior), podcast (Reputation Revolution), book (microDOMINATION, Content Marketing for PR) and various social media channels.

SET UP FOR SUCCESS WITH:

TAMARA KLISARIC:


Tamara is a true hybrid communicator and high performing digital marketer with 16 years of experience. Tamara runs a successful social media agency, Thrive Media Labs, and also a lead coach and mentor here at Social Media College. 


Offering a balance of creativity, strategic thinking, effective planning, project management and leadership skills, Tamara says her five core capabilities are what enable her to excel: 

 - Brand Builder - A creative storyteller who is passionate about creating compelling, engaging and sharable content.
 - Strategic Thinker – Thinking with an audience first mindset and being data led. 
 - Creative Collaborator – Tamara navigates large multi-tiered organisations with ease and excel at delivering on business objectives no matter how complex the organisation. 
 - Thoughtful Manager – A people first manager with experience developing high performing teams. 
 - Skilled Presenter – With previous client service and project management experience working at world leading advertising agencies, Tamara is an effective communicator who is able to articulate and present to enable buy in across an organisation.

SCALING UP ON INSTAGRAM WITH

TARA COOPER:


Tara Cooper is the Founder and Director of Elever, a multi-service agency brand for labels to understand, grow and optimise their position as retailers and cultural leaders.


Tara has ridden the start-up journey. As a crucial member of iconic brands during their infancy like SIR the label and Zulu & Zephyr, as well as publicity roles at PortobelloPR, Tara has experienced first-hand what it takes to build engagement. 


Élever was born with a simple mission: every young brand deserves a chance to turn its potential into a real, flourishing business. That chance only comes from experience, which Tara has in droves.

SCALING YOUR PERSONAL BRAND WITH:

ANDREW FORD:


Andrew Ford has been a leader in the digital marketing and branding industries for over 15 years since cutting his teeth in global tech businesses like Hewlett Packard and IBM. With a masters degree in Entrepreneurship, he understands the digital marketplace better than most.

Through his company, Social Star, Andrew has created a remarkable solution to the digital branding dilemma, called e-ttraction - creating digital attraction.  Through this 12 step process, Andrew and his team help business leaders find the most appropriate way to build their personal brand.

ANDREW FORD
Andrew Ford

THE FULL PACKAGE WITH

RENEE DEMBOWSKI:


Social Butterfly Marketing founder and CEO Renee Dembowski is somewhat of a visionary in the exciting world of social media. With fresh ideas and a penchant for predicting the next big thing, Renee has successfully transformed a flair for social media strategy into an award-winning enterprise.


A professional member of the Social Media Marketing Institute, Renee was the first person in Australia to be awarded the Diploma of Social Media Marketing. Now, as an industry recognised trainer and continuing education provider for the Institute, she is catapulting other aspiring hopefuls into the profession.

SUCCESSFUL WEB STRATEGY WITH:

adam Franklin:


Adam Franklin is the author of Web Marketing That Works -- an Amazon #1 best seller. He is a professional speaker, marketing coach, university lecturer and CEO of Bluewire Media.

Accolades include being named Australia’s #1 business blog, #7 LinkedIn Expert in Asia Pacific and his podcast was #9 on Entrepreneur magazine's top marketing podcasts. Adam's work has featured in Forbes, Huffington Post, Entrepreneur, The Australian, and the Sydney Morning Herald.

Adam helps consultants win high-value clients via email marketing and LinkedIn. He teaches 1000s of students via his online courses and coaching programs and his weekly 'Bluewire News' email goes out to over 35,000 business owners worldwide.

BookCover - Web Marketing That Works
WSPT 3D icon 2020

EXPLORE CONTENT MARKETING WITH

Christopher Melotti:


Christopher Melotti is a well-established and renowned Australian Content Marketing and Copywriting Professional who lives by the motto, "Continually challenge, consistently grow, constantly humbled, confidently show."


Christopher founded, manages and is the head Marketing Copywriter of Melotti Media Copywriting and Message Marketing Bureau. Chris’ goal is not just to write words, but to demonstrate the potential words offer businesses.


Christopher has won many prestigious awards for his work, the most notable being the Chief Marketing Officer (CMO) of the Year award in 2017 (Australian Marketing Institute) and teaches a range of professional classes across Australia every month.

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