About us

Meet the creators, innovators and thought leaders behind Social Media College

Our Story

In 2013, co-founders Jonathon and Daniele, working in the consulting and advertising/media industries respectively, realised employers were struggling to find qualified social media resources.

As advertising budgets quickly transitioned away from traditional broadcast media (such as TV, print and radio) to social media networks, businesses required high-quality staff to allocate social media spend effectively, generate a high return on investment and help manage social communities. Despite a large number of social media ‘soft skill’ courses existing, employers found it very difficult to assess the quality of the training and whether the prospective employee was capable of developing and implementing a social media strategy.

About us

 The 10118NAT Diploma of Social Media Marketing is a government recognised training course with the Australia Skills Quality Authority (ASQA) – the only Australian Government nationally recognised training course in social media marketing, and first of its kind anywhere in the world. Since formal accreditation was granted, Social Media College has partnered with leading registered training organisation (RTOs) to deliver the Diploma, ensuring students can access the course in multiple geographies and in a variety of learning formats, whether online, on-campus, or some combination of both.

Social Media College now comprises of an array of specialists, from university advisors, social media experts, content writers, industry trainers, and marketing consultants, and has since expanded to offer high-quality short courses for those not seeking a formal qualification.

Social Media College is now regarded as the market leader in social media marketing education, continuing to deliver excellent outcomes for its students and the organisations they work for.

Meet the Experts

  • Trevor Young

    Trevor Young is known as the PR Warrior, a former journalist turned public relations professional who has worked in a senior capacity for some of the world’s largest firms as well as run his own PR agency . Trevor has been entrenched on the frontline of the communications revolution since 2007 when he first established his popular marketing blog PR Warrior, which has since been listed several times by Smart Company as one of Australia’s top business blogs. Trevor is also the author of the book ‘microDOMINATION: How to leverage social media and content marketing to build a mini-business empire around your personal brand’.
  • Eric T Tung

    Eric T. Tung is regarded as one of the United State’s top social media minds. He regularly consults, advises, coaches and trains people on the power of social media and how it can be leveraged to help grow a business. As a social media pioneer, Eric was one of the first million Facebook users and is one of the most prolific tweeters in the US. He regularly appears in top social media rankings, including Forbes Top Social Media Talent & Twitaholic’s Most Followed People. As an expert in the social media space, Eric regularly speaks at some of the world’s largest conferences: Social Media Marketing World, Dreamforce, Blogwell, and many more.
  • Deborah Lee

    Deborah Lee is a highly sought after speaker and social media mentor due to her ability to demonstrate how the power of social media can be harnessed and used to great advantage. Recently Deborah has been features on the Forbes Top 20 Women Social Media Global Influencers list and Forbes Top 50 Global Social Media Power Influencers list. With over 170,000 engaged and active followers on Twitter, Deborah has clearly ‘walked the walk’. Deborah also regularly contributes to the Huffington Post as well as her own blog. “Anyone can do this; all it needs is patience, direction and focus.” Deborah Lee.

“In the long history of humankind those who learned to collaborate and improvise most effectively have prevailed… it is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change”

– Charles Darwin –