The Meta pixel (aka the Facebook pixel) can enhance your ad campaigns with retargeting, data tracking, and optimisation abilities. See how to set it up here.
Meta's algorithm update takes cues from TikTok. What does this mean for marketers? Find out here.
See how to use Facebook’s Ad Library to improve your own ads through competitor research and as a source of inspiration.
Meta announced that they are expanding the availability of Facebook Reels iOS and Android to more than 150 countries.
Meta will be taking on Snapchat with the launch of its avatars to include Bitmoji-like cartoons.
These 8 social media PPC advertising benefits and examples demonstrate exactly why brands should invest in social ad campaigns.
