SMC Blog

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Ana Gotter

As you’re learning about social media marketing or working in the industry, there’s one fact that you’ll see over and over again: Instagram can yield an incredibly high engagement rate compared to other social platforms. This is something that we talk about regularly on our blog and in our courses, reminding our students and readers that Instagram is so exceptionally valuable because of these high engagement rates.That may not seem like

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Ana Gotter

Facebook has a number of incredible different management and analytics tools like their Page Insights, Audience Analytics, and Ads Manager. Unfortunately, many of these tools are spread out across Facebook, causing some small businesses to miss out on them. That’s where Facebook’s Business Manager comes into play.While some small business owners can even miss the Business Manager if they don’t know where to look, it’s one of the most important

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Jonathon Tanner

Have you ever gone to write a Facebook post only to have your mind go blank? You need to become a better copywriter!Copy is the marketing text that you write to accompany your media in your Facebook ad. Unlike content writing, copywriting is all about convincing people to take the action that you want them to take.While it seems like writing social media copy should be the easiest part of

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Ana Gotter

Social media practitioners price differently depending on their business models and what types of work they’re doing. Some will prefer to do hourly work for the clients they take on. While this will work for freelance workers looking to keep their work part-time, those looking to scale their own business or start an agency should be looking at creating fixed-price packages instead. When most high-end clients are looking to book

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Ana Gotter

Whether you’re running Facebook Ads for the first time or the thousandth, there are a lot of options to go over ranging from targeting, placements, and bidding. By the time you get to the ad formatting yourself, it’s understandable if you’re ready to just pick a simple, single image ad and be done with it.If you do, however, you’ll miss the chance to rock the creative part of your ad

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Social media practitioners price differently depending on their business models and what types of work they’re doing. Some

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Whether you’re running Facebook Ads for the first time or the thousandth, there are a lot of options

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