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Ana Gotter
When you hear about “the Metaverse,” it’s easy for your first thought to be of the “Marvelverse,” with every superhero under the sun joining the Avengers to fight off the next big baddie.The Metaverse, however, has nothing to do with an alternate universe with superheroes, and it’s all about the future of technology as we know it. So what exactly is the Metaverse, what’s included within it, and why do social
Sam King
TikTok has announced that it will be launching a new feature called TikTok Now. TTN will alert users at a random time of day and encourage them to post content taken from the real-life situation they are currently in. The idea, of course, is that it allows your followers to get a deeper insight into your actual life, as opposed to the manufactured scenes that are often posted. Hmm, does
Jonathon Tanner
Interested in growing your startup or small business through authentic, real-time conversations with your audience? Consider making Twitter part of your social media strategy. Twitter is a social platform that’s driven primarily by short-form content and real-time engagement. Its primary appeal is the ongoing discourse among its users. Businesses that are interested in maintaining an informal, laid-back dialogue with their customers tend to perform well on Twitter. Twitter’s most active
Sam King
Brace yourself! More Instagram changes are coming! The next confirmed upgrade that will happen on Insta is a new repost feature that will allow users to share content they like to their follower’s feeds. The new feature was spotted and made public via a screenshot posted on Social Media Expert Matt Navara’s Twitter. The layout would suggest that a user will be able to repost content from other creators, which
Sam King
We are massive advocates for spending some budget in your social strategy to create ads and engage with a larger audience. However, it is super important to note that the metrics that are important in Ads Manager are often vastly different to what you would report on from your organic channels. Don’t get us wrong, your organic social strategy is incredibly important for your brand and ticks a number of
Sam King
Meta is reportedly in discussions around developing some new paid features for Instagram, Facebook and WhatsApp. Reports surfaced via The Verge after they uncovered an internal memo that indicated Meta has begun putting together a team to identify and develop said features. Via the Verge: The new division is Meta’s first serious foray into building paid features across its main social apps, all three of which boast billions of users.
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