SMC Blog

Your one stop shop for all things social media marketing

Jonathon Tanner

If you run social media accounts for your own brand or a client’s, you need to understand the importance of including a call to action in your post.   Every component of your marketing strategy should move your audience from one step to the next along their customer journey. A major part of helping them take the next step is a strong call to action. If you have a product, course,

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Ana Gotter

When you read most posts pertaining to social media marketing, you’re going to hear the word “engagement” over and over again. More posts than not will have strategies talking about how to boost, measure, or analyse engagement. This is largely because your social media engagement rate is so crucial for multiple reasons.In this post, we’re going to go over everything that you need to know about social media engagement rates, including

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Ana Gotter

Instagram is a powerful social media tool that can dramatically increase your brand’s reach. When used strategically, Instagram can help you raise brand awareness, engage directly with your audience and even convert followers into customers. It’s a great way to get your brand personality in front of a wide variety of users. To build a strong Instagram strategy, you’ll need to know exactly how your content is performing--and how your audience responds

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Sam King

The battle to be the best short-form video platform is well and truly heating up!  YouTube has officially made the Green Screen feature available in Shorts!  Green Screen allows content creators to use any eligible YouTube content as a background feature in their videos, using either the visual, audio or both from the original clip.  YouTube explains how it works via its support page: “Green Screen is the latest way

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Ana Gotter

Once your YouTube channel (or your client's YouTube channel) has been up for a period of time and views start trickling in, you go to look at the data. You assess performance, and it seems on track with where you want it to be.  That’s excellent. But do you know how to leverage that data to take away actionable insights that will help you optimise your campaigns moving forward?  YouTube,

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Jonathon Tanner

Your Insta caption is a critically important part of an effective Instagram post.  Captivating captions add context to your images and videos. They also increase your reach, invite followers to engage, drive conversations and conversions, and invite new audience members to your online space. While it’s true that your post creatives tell a story, adding good Insta captions to each post broadens your audience’s perspective. They give you a chance

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