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Ana Gotter

Fifteen years ago, the thought that social media would be so valuable for businesses that entire careers would revolve around community building and on-platform ad management was unthinkable. The field is now thriving alongside the boom of social platforms, so the career growth opportunities here are extraordinary.Careers in social media marketing are booming to the point where they've made CNN's top 100 careers with big growth, and with the increasing

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Jonathon Tanner

Though some platforms like Tiktok and Instagram have taken centre stage this year, Snapchat is still a relevant platform with an enthusiastic audience. There are still 238 million daily active users, and the average user spends about 30 minutes a day on the platform.Businesses who are trying to reach young audiences (particularly Millennials, Gen Z and younger) should consider staying active on the platform and leveraging all of its latest and

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Ana Gotter

With users seeing an average of somewhere between 6,000-10,000 ads every single day, it’s no surprise that advertisers and businesses are trying to do everything in their power to stand out. Sometimes that means using new ad platforms as they emerge, or trying to find engaging creatives that stands out. In other cases, it’s about finding more meaningful ways to try to connect with users on platforms where they’re most active.Facebook

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Jonathon Tanner

LinkedIn has come a long way in the past five years, transforming from a place where people shared resumes and job updates to something more like a professionally-focused version of Facebook. People are engaging, they’re networking, and they’re creating and reading great content. Your LinkedIn Ads can be a part of that, tapping into an enthusiastic community.And when it comes to LinkedIn Ads, we know that the visuals matter. We

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