November 16, 2022

Black Friday is upon us! 

You must plan ahead of time when developing your Black Friday marketing strategy for social media. Now is the time to organise your content calendar, assess what has been successful for you this year in terms of metrics, and consider how you will stand out in a sea of other Black Friday social media campaigns.

Here are our 6 tips on how to nail your Black Friday marketing strategy.

Prepare Your Profile

Getting your profiles ready is one of the first things you should do to prepare for Black Friday. A current profile is critical for converting viewers and followers into buyers and brand superfans.

People will first notice your profile photos (both header and profile photos). Consider updating your photos to reflect a holiday theme.

You should include links to your Black Friday promotions in your profile bios (Instagram, Twitter) or about sections (Facebook, LinkedIn).

Check that all of the links in your profiles are active and directing traffic to the right place. You don’t want people to end up on error pages.

Posts can also be pinned to the top of your profile. Make sure to pin the best holiday promotion you’re running this season.

Automate and Schedule As Much As You Can

Expect your customer care strategy and content production to ramp up as you approach the holiday season. Wherever possible, use automated tools to scale smoothly and create a strategy that keeps your team from becoming burned out during this busy season.

There are a number of social media management platforms that you can use to:

  • Schedules posts at the optimal time of day
  • Program auto-responses or chatbots to answer messages
  • Monitor the performance of posted content
  • Monitor brand sentiment and conversations about your brand/industry using social listening

These tools will assist you in smoothly and effectively executing prior to and during the big sale.

Broaden Your Audience Before The Sale Kicks Off

Start boosting brand awareness prior to Black Friday by engaging new potential followers and email subscribers. Try to generate as many new followers or opt-ins to your email list by offering the user an exclusive discount code to use on the day. 

Use Past Insights To Guide Your Creative Direction

Prior to developing your creative strategy for Black Friday, make sure that you use insights on what content has been the most effective in past campaigns to guide your thinking. What performs better, short captions or long captions? Graphics or video? Long-form or short-form?

Identifying what kind of content your audience responds best to will give you the best chance of maximising your results in the short window of Black Friday sales.

Hire Some Influencers 

Working with creators and influencers this Black Friday can help you increase engagement, reach new audiences, and strengthen your social community. Just remember this will be one of the busiest and most competitive times for them, so begin contacting them as soon as possible.

To create the most impactful campaigns, find creators and influencers who resonate with your audience and have experience with your products. Keep in mind that the best content is both educational and entertaining.

Don’t just focus on one audience 

This obviously isn’t applicable if your product is only suited to one super-niche audience – but if you have multiple audience segments, you should be creating Black Friday posts for each one. This will give you the best chance to cash in across multiple areas of your business during the sale.

About the author 

Sam King

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