How to Become a Social Media Marketing Manager

August 15, 2016

“Social media has completely revolutionised marketing and communication. And it has done that very quickly. It has fundamentally disrupted the way organisations (whether they are governments, businesses or charities) communicate with their particular audience. “

There’s no doubt that every business needs to be active on social media. With the ever-changing needs and wants of the modern-day consumer, businesses must be able to adjust in order to maintain a competitive advantage. With this in mind, countless job opportunities in the social marketing landscape have surfaced. Our newest partner, Open Colleges, looked to our CEO, Jonathon Tanner, for advice on how to become a Social Media Manager.

Jonathon discusses the importance of social media marketing, why it’s becoming such as desirable career, and how social media has dramatically changed the role of today’s marketers. Read the full Open Colleges interview, here.

Reflecting on changes on social media, the world’s first Diploma of Social Media Marketing is more relevant than ever. It is a nationally accredited qualification available worldwide and curated by the world’s leading social media experts. If you wish to be at the forefront of social media marketing with a globally recognised qualification, enquire about the Diploma of Social Media Marketing today!

About the author 

Jonathon Tanner

Jonathon Tanner is the Co-CEO of Social Media College, Australia's leading educator and trainer for social media.

He co-authored the Diploma of Social Media Marketing, the world's first and only Australian Government recognised course in social media marketing, delivered by 25 leading colleges and TAFEs across Australia, and articulating into several Bachelor programs at Australian Universities.

His deep expertise in social media spans content marketing, social media strategy, 15 different social media networks, paid social advertising, personal branding, email marketing, and social media conversion.

Jonathon has also co-founded several other businesses, as well as spending 12 years as a management consultant specialising in mergers & acquisitions for private equity firms, growth strategy, and operational improvement.

Jonathon holds a combined Bachelor of Laws (Honours) and Bachelor of Commerce from the University of Sydney.

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