5 Creative Content Ideas to Attract Customers

November 2, 2016

Maintaining a frequent and active presence on a variety of social media networks is not only time-consuming but also challenging as there is constant pressure to produce relevant and meaningful content that will not only engage your fans and followers but will also add value to their lives. Getting new content ideas is hard. All the sources of generating content ideas seem to dry up as you move ahead with your content strategy. Some businesses face a “content slump” in which they can no longer devise original nor a vast range of content. This becomes an even bigger problem as online users are expecting more compelling, innovative, and refreshing content than ever before.

Now, how to generate creative content ideas?

For those of you who are overwhelmed by your content woes, we have listed our top 5 creative content ideas to spice up your content life.

1. Inspirational Quotes

We all love small positive reminders on how to deal with life’s daily challenges and consistently aspire to discover new and original ways of viewing the world. Relatable, motivational, and thought-provoking quotes succeed in providing these enlightening and counselling anecdotes. An example of a motivational quote is Benjamin Franklin’s famous words; “By failing to prepare, you are preparing to fail.” A quote with a more positive note may be, “Nothing is impossible. The word itself says I’m-Possible” by Audrey Hepburn. Give your fans and followers something beautiful and insightful to marvel at by posting daily quotes spoken by admired celebrities, sportspeople, and philanthropists.

2. Book Suggestions

Another simple but one of the great content ideas is to post about a book that you’ve read that is also relevant to your fans and followers, and your business. Write about what you found most captivating and ask your followers for their opinion. In no time, you would’ve effortlessly sparked a friendly discussion. To make things a little more interesting, we recommend that you share your review of the book either by podcast or vlog (video blog).

3. Showcase Company Events and Celebrations

Why not share your business’ 5th birthday with your followers? Your fans follow you because they are interested in your business, what it has to say, and what it stands for. Remind them that they’ve valuable to you by giving your followers and fans VIP backstage passes into the more personal life of your business. In this way, you can also showcase the unique brand personality of your business by posting photos of your employees enjoying company events, and sharing your values and business culture by utilising humour.

4. Promote a Sale / Contests / Free Giveaways

Incentives are clever ways of enticing your followers and fans to spend more time engaging with your business online. Asking your followers to either ‘tag’, ‘like’, or ‘share’ a piece of your content to get involved, leads to high engagement levels and an increased number of followers within a short span of time. Note that freebies, prizes, and sales on high value items has the potential to generate enormous interest and awareness. Our tip is spread your content marketing efforts by sharing with others the competition you held and by profiling the winners by including their photo, a description, and/or short video.

5. Interviews

It’s our very effective pick from all the content ideas we had. Our final creative content idea is to interview your employees, industry professionals, experts, or your consumers and share it online. Simply ask questions that your followers and fans would be interested in such as “Why are your products/services valuable to consumers?” or “What can you provide that no one else does?” Remember to keep your interviews short. There’s nothing worse than an exhausted and irritated expert of the field, or an unproductive employee.

By posting a range of creative content, you are more effectively engaging your followers and fans, whilst having more fun yourself. Do you have more recommendations? Feel free to share your creative content ideas by commenting below. For more tips and tricks on how to become a social media success, contact Social Media College today.

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About the author 

Daniele Tanner

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