March 10, 2023

Elon Musk Added Then Removed Grey Verification Badges For High-Profile Accounts

Elon Musk Added Then Removed Grey Verification Badges For High-Profile Accounts


Last week we discussed how Twitter’s new CEO, Elon Musk, was planning to allow everyone to access the blue verification tick on their profile, so long as they paid an $8-a-month subscription fee.

Well, things have moved fast in the past seven days, as things with Musk tend to do.

A day after announcing the plan to denote high-profile accounts and bring all users onto an equal playing field by giving everyone access to the iconic blue check, Twitter began to roll out a new kind of high-profile marker.

The latest status identifier will be an 'official' grey tick (creative) that lives on the profile of users in particular categories. These categories currently include government accounts, major media outlets and ‘some public figures’ (whatever that means). The new ‘official’ tick will only appear on the user's profile, while all other users are still supposed to be able to access the new blue tick with their subscription, which will always appear alongside the user's handle when it is on screen.

Here is where things get fun. A mere few hours after Twitter began the rollout of the new ‘official’ grey check mark, Musk took to his own Twitter to announce the idea had already been sacked via replying to a Tweet from popular content creator Marques Brownlee.

See the thread below:

Then to add even more gas to the fire, Twitter’s Product Manager Esther Crawford Tweeted that Twitter will still be going ahead with the new ‘official’ stamps, but will focus on government and commercial entities first.

Anyone out of breath? We are. But don't expect things to slow down, with both Musk and Crawford announcing that the new management is not afraid to try out some new features and remove some of the classics.

So put on your seatbelts because it sounds like it is going to be a bumpy ride over at Twitter in the coming months or even years. Who wants to guess what's next?

Sam King

Sam King

Digital Marketing Manager

The Facebook Ads expert at SMC and brings 5 years of experience specialising in Social Media Marketing and Strategy. He's orchestrated major campaigns in education, sports, events, and eCommerce, seamlessly aligning digital marketing strategies across sectors for maximum impact.

Instagram 2024 Growth Checklist

✅ Turbocharge your followers, engagement and views
✅ Comprehensive checklist with over 150 growth tactics

Make 2024 your best year yet! 👇

Ready to accelerate your business with social media marketing?