TikTok has released a guide that explains the importance of being funny on TikTok, as well as practical tips to make your TikTok’s funnier.
These insights were gathered from various sources, including creators, TikTok’s own research, and analysis of successful TikTok campaigns.
So how can you use this info to provide humor that is distinct and memorable? And more importantly, how can you use humor to increase views and achieve more success for your brand? Let’s dive in!
TikTok Comedy: Why It Matters
With a massive six trillion views combined under #funny and #comedy hashtags, TikTok is a social media platform with humor at its core.
Whether you're a huge global brand or a local family-run business, sharing funny TikTok’s can significantly increase your brand's appeal.
Consider these compelling statistics shared by TikTok:
Strategies To Be Funnier
TikTok shared several ways in which you can add humor to your content and increase your brand appeal.
Collaborate With Creators
Creators are at the heart of TikTok’s humor. They’re up-to-date on current memes and live and breath pop culture. They’re also the first ones to adopt TikTok trends. Given this, one of the easiest ways for your brand to be funnier is to collaborate with a creator, particularly those that already have funny content.
Research The For You Page
TikTok’s For You page is a goldmine of trends, filters and creative ideas, with 82% of TikTok creators drawing inspiration from it. The more you immerse yourself in what’s currently happening on TikTok, the more ideas you’ll have for humorous content.
Be Meme-Savvy
Memes aren’t just funny but also act as a creative springboard. Brands that integrate memes into their content often see a 14% increase in ad view time.
Prioritize Authentic Delivery
The way the humor is delivered is just as important as the humor itself. Allowing creators to present content in their own unique style can often be the difference between a hit and a miss.
Be Bold And Experiment
Don’t shy away from taking creative risks. The TikTok platform thrives on the unconventional, with 79% of users supporting brands that try different themes and content.
Trust The Creator’s Vision
If you decided to use a Creator, they might have an idea that seems strange or left-field to you. But, it’s important you’re open-minded and trust them. Creators are not only good at creating content, but they also understand their audience intimately and what they’re like to engage with.
How To Get Started
If you’re not sure where to start, TikTok has a suite of creator solutions to simplify this process of finding a creator.
You can search a database of over two million creators, use filters to narrow down your choice, and even invite creators to pitch or apply for your campaign.
Experience matters, too. The more collaborations that you have with a creator, the better you’ll get at finding, briefing and managing them, and therefore achieving a successful outcome – that’s funny!
Key Takeaways
1. Humor is a potent tool in TikTok marketing.
2. Collaboration with creators is key to authentic and effective humor.
3. Utilizing TikTok’s creator solutions can streamline the process of finding the right comedic talent.
You can read TikTok's full guide here.
SMC also has some other great resources on TikTok that you might find useful:
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