social mrYou created a great piece of content—it has loads of information and you know that people in your industry would go crazy over the things you have to say. The problem? You don’t have anything to show for it. Not one comment or Facebook share and the only retweet is from your dear friends who support all of your innovative activities.
Here are a few tips on how to gain online traction on social media:
1. Choose stunning images
People aren’t going to read big blocks of text anymore (did they ever?) and are compelled to click on content with images that make them “ohh” and “awe”—are you making sure that the photographs you’re using have visually appealing colors, have a high amount of resolution and (for Pinterest purposes) are taking up enough space on the page for people to want to click “Pin It?” If not, rethink your current content image strategy!
If you need some great images you can access these free i-stock photo websites which have incredible professional photos available completely free of charge. So now there are no excuses ;-)
SEO reigns supreme these days and if you’re posting unoptimized content or images you’re usually out of luck when it comes to people finding you through search-engine results. By typing in a few keywords, you’re potentially increasing the amount of revenue your business is bringing in—why wouldn’t you do it?
If you are unsure about what SEO is and how to utilize it to it's full potential, see our note below regarding Social Media College's online course.
3. Post at Optimal Reach Times
The average person looks at their phone 1,500 times a day, there’s no reason they should be missing your content. By posting at optimal reach times (you can find these custom-tailored for your audience by tracking your analytics), you’re assuring that the masses see your golden pieces of wisdom.
Think about peak our traffic times where a lot of people are using their phones whilst catching public transport, or during lunch hours. There are no set rules here, trial and error is the best way to test out when your audience are most engaged online.
4. Use Attention-Grabbing Sentiments
That being said, make sure you use attention-grabbing phrases to assure that when people see your content, they click.
This: “How would you like to make an extra $500 this week by making one small change to your business? You’ve got nothing to lose:”
Sounds a lot more appealing than this: “Change your business and see results:”
See what we mean?
5. Comment smarter, not harder
Commenting on a few like-minded blogs/Instagrams/wherever is so much more beneficial than going on a commenting spree with a bunch of random businesses. For example, if you run a health and wellness business but comment a hundred “Cool photos!” on style bloggers, crafters and auto salesman it probably wouldn’t have the same effect as if you were to leave a few genuine comments with other people in your industry.
So try out these tips and see the traction start almost immediately.
If you want to learn on how to formulate the best social media marketing strategy for your brand, Social Media College offers the world's most comprehensive courses in social media marketing. Contact us here for more info