Remember the time that just having a Facebook page for your business was enough to drive loads of traffic to your website? In this busy marketplace it now takes a lot more to stand out on social media. Here we have a few tips on how you can make your social media profile stand out from the crowd.
1. Choose your top platforms and stick with them
It’s better to choose your top two or three social platforms and absolutely rock them rather than attempt to have a humungous presence on all of them where you cannot commit 100%. Quality over quantity is hugely relevant in social media marketing.
Think about who your audience is and what they do on social media. Your chosen social media platforms should be where your target audience is!
2. Create posts that are short, sharp and to the point
Do you like reading mass amounts of text only to figure out you have to click on a link to find out more? Neither does your audience! Create posts that entice your audience and use tantalizing keywords that make them want to learn more (and ultimately complete your desired call-to-action)
3. Be clear about who you are and your expertise
Writing something like, “My name is Linda. I love healthy eating, exercise and the long walks on the beach” probably won’t cut it if you want to drive people to your website about nutrition coaching. You need to be clear about what you do and most importantly how you can help your followers achieve something they covet.
Another vital part is choosing a bright, professional photo for your profile picture—people love to see that there is a (happy looking!) person behind the brand.
4. Share valuable information and add value
Your followers crave useful information so share information that you think can help them on their journey and remember convey your expertise. Your bio should represent your expertise, and that needs to be relevant in your content.
So login and get started. Start with giving your bio and profile a revamp with updated content and images. Remember if you want to learn more about how to maximise your social media marketing speak to one of our experts at Social Media College. Our courses have been designed to equip our students with all they need to know about social media marketing.