Right now, you can’t afford not to be on Twitter, but with the ever-evolving platform, it can be difficult for Twitter newbies to get the hang of the social media giant. For those who are not familiar with the world of Twitter, here are a few tips to get you started.
Twitter for beginners:
1. Update Profile & Photo
People are more likely to follow you if your profile photo is of a person—logos are fine for companies with more than one worker, but if you’re a one-man-show, keep it personal. Make sure you complete your profile with a good bio that tells your audience who you are and what you are about.
Make sure you’re linking to your website in your profile—people are going to want to take a look at your work and it could lead to potential opportunities!
2. Create a Theme & Brand Voice
First things first, understand your audience and who you are speaking to on Twitter. From there you will be able to create your brand voice, i.e. funny, informative, inspirational. Then create a theme, will you give up to date traffic announcements, world news commentary, or healthy lifestyle tips. Whatever the theme, do it well.
3. Start Networking: Comment and Retweet
Like what you see another person tweet? You can post it to your profile too and share with your followers in the form of a retweet! This basically means you are re-posting their Tweet on your profile. Retweeting is a great way to show people in your network that you like their content, and support their story.
Want to add a comment to the quip you’re retweeting? If you’re on mobile choose “Quote Tweet". In social media reciprocation is key so you will often find that those that you connect with will often interact with you in return, boosting your overall credibility.
4. Hashtag Control
Although it is tempting, don’t go hashtag crazy! You only have limited word count so keep it to one or two and whatever you do, #dont #type #like #this.
5. Use Link Shorteners
Use link shorteners (such as Bit.ly) to shorten your links. As we mentioned earlier, you only have a few characters to work with so you want to make sure you are added value with those characters, and not wasting them on long links.
6. Be Yourself
You’re going to love someone’s style and the fact that you want to emulate it is fine as long as you don’t copy it. Be yourself, have fun and tweet away!
8. Stay Up-to-date
The world of Twitter is faster and more dynamic than other social media platforms. Industry experts will help you identify trending topics and teach you to capture your market's attention. Just make sure you follow your key influencers and stay tuned for all of the exciting updates.
Twitter is a powerful networking tool and there have been so many success stories come to surface about individuals who have found fame through their active Twitter profiles, and companies who have made millions from simply networking on the fast paced medium. Login and join the fun, you will not regret.
If you would like to learn more about Twitter and actually build a marketing strategy guaranteed to see you and your business success, have a look at Social Media College's online courses which are the most comprehensive courses available. Through our social media marketing course you can not only learn all there is to know about Twitter and social media marketing, you will receive an internationally recognised qualification in the medium. We look forward to seeing you online again soon!