February 9, 2023

How to Utilise Social Media in Higher Education Marketing

How to Utilise Social Media in Higher Education Marketing

Today, essentially everyone uses social media in some form or another, and students looking for inspiration on what and where to study abroad are no exception. A report by educations.com states that, in comparison to students who have studied in the past, prospective undergraduate students today are 44% more likely to cite social media as a major influence over their decisions to study, while prospective postgraduate students are 60% more likely!

With this in mind, it’s easy to see just how important it is for professionals working within higher education marketing and student recruitment to possess knowledge of the latest trends and platforms in social media, something that a diploma or intensive program such as those offered at Social Media College can most definitely help to develop.

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What is the most influential social media channel for students?

Everyone in higher education is talking about video content these days! But this is not surprising. 67% of students use videos to help them choose which country to study in, while 79% use videos to pick a specific university. This growing trend means that 34% of undergraduate students and 50% of postgraduate students use YouTube specifically to get inspired and find more information about their studying abroad options.

Under YouTube, Facebook and Instagram are obvious runner-ups for most popular platforms for students. However, other platforms have seen a drastic rise in popularity over recent years. Pinterest has seen a 160% growth in popularity amongst undergraduate students as a source of information for making study decisions. Additionally, Snapchat and Twitter have doubled.

How can Social Media College help Higher Ed professionals?

Our Diploma of Social Media Marketing is the first and only formal qualification in social media marketing, delivered through partner Colleges and Universities. As well as that, our Diploma articulates into a number of Bachelor level programs with Australia’s leading universities including UTS and the University of South Australia.

Contact our team for more details.

Jonathon Tanner

Jonathon Tanner

Co-CEO and Co-Founder

Co-CEO and Co-Founder of SMC, earned Social Media Educator of the Year from SMMI. With vast experience in social media strategy and content marketing, he's also a co-founder of other businesses. Specialising in growth strategy, Jon has a background in management consulting specialising in M&A.

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