September 19, 2018

Today, essentially everyone uses social media in some form or another, and students looking for inspiration on what and where to study abroad are no exception. A report by states that, in comparison to students who have studied in the past, prospective undergraduate students today are 44% more likely to cite social media as a major influence over their decisions to study, while prospective postgraduate students are 60% more likely!

With this in mind, it’s easy to see just how important it is for professionals working within higher education marketing and student recruitment to possess knowledge of the latest trends and platforms in social media, something that a diploma or intensive program such as those offered at Social Media College can most definitely help to develop.

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What is the most influential social media channel for students?

Everyone in higher education is talking about video content these days! But this is not surprising. 67% of students use videos to help them choose which country to study in, while 79% use videos to pick a specific university. This growing trend means that 34% of undergraduate students and 50% of postgraduate students use YouTube specifically to get inspired and find more information about their studying abroad options.

Under YouTube, Facebook and Instagram are obvious runner-ups for most popular platforms for students. However, other platforms have seen a drastic rise in popularity over recent years. Pinterest has seen a 160% growth in popularity amongst undergraduate students as a source of information for making study decisions. Additionally, Snapchat and Twitter have doubled.

How can Social Media College help Higher Ed professionals?

Our Diploma of Social Media Marketing is the first and only formal qualification in social media marketing, delivered through partner Colleges and Universities. As well as that, our Diploma articulates into a number of Bachelor level programs with Australia’s leading universities including UTS and the University of South Australia.

Contact our team for more details. 

About the author 

Jonathon Tanner

Jonathon Tanner is the Co-CEO of Social Media College, Australia's leading educator and trainer for social media.

He co-authored the Diploma of Social Media Marketing, the world's first and only Australian Government recognised course in social media marketing, delivered by 25 leading colleges and TAFEs across Australia, and articulating into several Bachelor programs at Australian Universities.

His deep expertise in social media spans content marketing, social media strategy, 15 different social media networks, paid social advertising, personal branding, email marketing, and social media conversion.

Jonathon has also co-founded several other businesses, as well as spending 12 years as a management consultant specialising in mergers & acquisitions for private equity firms, growth strategy, and operational improvement.

Jonathon holds a combined Bachelor of Laws (Honours) and Bachelor of Commerce from the University of Sydney.

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