LinkedIn has come a long way in the past five years, transforming from a place where people shared resumes and job updates to something more like a professionally-focused version of Facebook. People are engaging, they’re networking, and they’re creating and reading great content. Your LinkedIn Ads can be a part of that, tapping into an enthusiastic community.
And when it comes to LinkedIn Ads, we know that the visuals matter. We know that people recall images and videos easier than text, and that a great image can be what’s needed to stop the mindless scrolling through our feeds.
So how do you create great visuals for your LinkedIn campaigns? In this post, we’re going to take a look at everything you need to know about images for this PPC platform, including the ideal LinkedIn Ads size and best practices.
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Different Types of Visuals to Use for LinkedIn Ads
If you aren’t sure what types of visuals you should use for LinkedIn Ads, let’s take a look at a couple different use cases.
Consider Showing a Tool in Action
If you’re promoting a SaaS tool, try to use an image or video that shows it in action. By showcasing how it works and what the interface looks like, you can show how easy it is to use and capture user interest.
Share a Review
Reviews are one of the most powerful types of marketing material that you could have, so there’s no reason not to use them in your LinkedIn Ads — images included!
Sharing a short snippet of a great review that really highlights what makes you exceptional can go a long way in capturing user interest.
Feature Your USP
Your unique selling proposition is all about what makes you different and explains why users should care. Taking the time to highlight this in text overlay on an image is a great choice, because users may notice this even if they were skipping over the ad copy.
When you’re creating LinkedIn Ads, the visual component is a central part of whether or not your campaign will succeed. This means that it’s always worth it to stay up to date on the ideal LinkedIn Ads size for each format and best practices.
Speaking of best practices, make sure to consider the following:
The Ideal LinkedIn Ads Sizes Advertisers Need to Know
There are several different types of LinkedIn Ad visuals you can create, meaning there are a few different LinkedIn Ad sizes that you’ll want to know. Let’s look at each one.
Single Image Ads
Single image ads are going to have different image qualifications than other visuals. They’ll appear in a user’s newsfeed.
Here’s what you need to know:
Carousel Image Ads
Carousel image ads on LinkedIn must use at least two cards and no more than ten. Users can scroll through these cards in an ad, adding a more interactive layer to your campaigns.
Here are the technical image requirements:
Banners in Message Ads
You can have ads appear so that users see them when checking their inbox as a type of Message Ads.
You can see this in the example here:
Image source: LinkedIn
The image requirements are as follows:
Images for Text Ads
Text ads are short, sweet, and to the point, and they’ll appear on multiple pages on LinkedIn’s desktop site. You’ll see them most commonly on the right-side rails.
Though ads can appear in a variety of sizes, your best bet is to stick to the following:
Video can perform exceptionally well in LinkedIn Ads, so they’re definitely worth testing.
These are the requirements you need to keep in mind for LinkedIn Ads size for videos:
- Horizontal videos at 1920 x 1080 pixels
- Horizontal videos at 1200 x 675 pixels
- Vertical videos at 720 x 920 pixels