Mashable is an online media source that updates, enlightens, engages, and inspires the millennial, digital generation. With  480,130 followers, Mashable attempts to revolutionise storytelling by adopting a unique, relevant voice coupled with advanced technologies and creative new layouts, committed to targeting millions of worldwide visitors. Whilst Mashable hasnât faced major difficulties per se, we can still take a leaf from their book.
In 2013, Mashable was mentioned in LinkedInâs Best Company Pages. Although Mashable has plenty of content to share, which is clear simply by browsing their website, on LinkedIn they publish appealing articles predominantly business related such as âHow to choose between 2 awesome job openings at the same companyâ, and â4 simple questions that will instantly make you more likeable at workâ.
Unlike their main website in which they write more trivial articles such as âslice cheese that looks like chocolateâ, Mashable has embraced a more professional tone thus appealing to a corporate audience who are most likely to use LinkedIn. Articles such as âHow to stay focused at work during the holidaysâ have gained more than 50 likes due to itâs relevant material that would interest any hard-worker during the holiday season.
A lot of Mashableâs social media-focused material also generates huge reception; A post titled âIf House of Cardsâ Characters Used LinkedInâ, is a perfect example, combining both popular culture and business.
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