Mashable is an online media source that updates, enlightens, engages, and inspires the millennial, digital generation. With 480,130 followers, Mashable attempts to revolutionise storytelling by adopting a unique, relevant voice coupled with advanced technologies and creative new layouts, committed to targeting millions of worldwide visitors. Whilst Mashable hasn’t faced major difficulties per se, we can still take a leaf from their book.
In 2013, Mashable was mentioned in LinkedIn’s Best Company Pages. Although Mashable has plenty of content to share, which is clear simply by browsing their website, on LinkedIn they publish appealing articles predominantly business related such as “How to choose between 2 awesome job openings at the same company”, and “4 simple questions that will instantly make you more likeable at work”.
Unlike their main website in which they write more trivial articles such as “slice cheese that looks like chocolate”, Mashable has embraced a more professional tone thus appealing to a corporate audience who are most likely to use LinkedIn. Articles such as “How to stay focused at work during the holidays” have gained more than 50 likes due to it’s relevant material that would interest any hard-worker during the holiday season.
A lot of Mashable’s social media-focused material also generates huge reception; A post titled “If House of Cards’ Characters Used LinkedIn”, is a perfect example, combining both popular culture and business.