Meta has unveiled a range of new lead-generation tools on Facebook that have simplified the lead-gen and sales process, making it even easier for brands to connect with their customers.
Firstly, Facebook users will be able to claim advertised offers in-stream, with the relevant discount code automatically applied during the checkout process.
As per Meta:“Promotional ads can help people find opportunities to save on products and offers from brands they love. Starting in the United States, United Kingdom, Canada and India, select advertisers on Facebook will be able to better engage people through various features that make it easier to find, apply, and manage deals that are relevant to them such as seasonal sales, first-time purchase discounts and holiday promotions.”
The ease with which users can immediately apply a discount code could be a game changer for all eCommerce-based businesses:“When people see an ad with a special promotion on Facebook, they can click through to claim the offer, which will automatically apply the discount code. If they don’t complete the purchase, they will receive a reminder notification before the deal ends.”
Meta's Lead Ads will soon also feature a dynamic question flow that adapts based on users' responses, allowing businesses to guide potential customers through a tailored information journey.“For example, an educational institution can ask questions, such as, “What degree are you interested in?” Based on that answer, the subsequent questions would dynamically update to guide the person to more information about a specific program.”
Brands will soon be able to overlay Instant Forms on their business web pages within Facebook's in-app browser, streamlining the lead generation process.
And finally, businesses using the new Facebook Page experience can add a lead generation form to their website, connected to the CTA button on their Page. This update makes it easier for Page visitors to send their contact information through a private Messenger chat, facilitating conversations and personalised responses.
Do not sleep on these updates - each one could be extremely handy when it comes to increasing lead volume and sales natively in the Facebook app. One of the biggest barriers when converting potential users into leads or customers is the amount of friction that they encounter on the sales journey. These features significantly limit the steps required to commit when coming through Facebook, a huge win for all businesses using social as a main marketing source.