Meta Launches Facebook Reels Globally

February 25, 2022

This week, Meta announced that they are expanding the availability of Facebook Reels iOS and Android to more than 150 countries across the globe. Along with this expansion comes additional ways to help creators earn money, new creation tools and more places to watch and create Facebook Reels. 

Recognising the growing popularity of video content, Meta continues to place greater focus on its video content across both Instagram and Facebook. Meta launched Reels on Instagram in 2020 and on Facebook in 2021 to compete with the explosively popular short-video app, TikTok. The company states they are focused on making Reels “the best way for creators to get discovered, connect with their audience and earn money.” The move is also intended to make it easier for users to find and share content. 

Major changes like this in the world of social media are not new, in fact, they are very common. If you want to stay up-to-date and learn all about how you can leverage these changes, check out our Facebook Marketing Course.

New Ways for Creators to Earn Money

With the variety of opportunities for creators to earn money for their Reels comes the Reels Play bonus program, which pays eligible creators up to $35,000 a month based on the views of their qualifying Reels. In the coming months, Meta will be expanding this bonus program to more countries.

Meta is also testing overlay ads using banners and stickers for creators to earn ad revenue, and will roll out full-screen ads between Reels soon. Any creator in the US, Canada and Mexico who is currently part of the in-stream ads program is automatically eligible to monetise their publicly-shared reels with ads. By mid-March, these tests will expand to creators in nearly all countries where in-stream ads are available. 

Meta will also begin testing "Stars" on Facebook Reels in the coming weeks, a feature that provides more monetisation opportunities for Creators as viewers can buy Stars and send them to a Creator while they’re streaming. Both overlay ads and Stars are designed so that as more people view and engage with Reels on Facebook, creator payouts can increase.

Facebook Reels have launched

More Editing Features

In addition to the updates above, creators around the world will also now be able to access a variety of key editing features, including:

  • Remix: Create your own reel alongside an existing, publicly-shared reel on Facebook. When you create a Remix, you can create a reel that includes all or part of another creator’s reel. 
  • 60-second Reels: Make reels up to 60 seconds long.
  • Drafts: You will soon be able to create a reel and choose to “Save As Draft” below the Save button. 
  • Video Clipping: In the coming months, we’re planning to roll out video clipping tools that will make it easier for creators who publish live or long-form, recorded videos to test different formats. 
NRP-Facebook-Reels_Reels-in-Groups

Discoverable Placement Options

The updates don't stop there. Over the coming weeks, Meta will continue rolling out updates in regards to Reels placements, in an effort to make it easier to create and discover reels in new places, such as:

  • Reels in Stories: You can share public reels to Stories on Facebook, making it easy to share favourite reels with friends and giving creators more visibility and reach. You’ll also be able to create reels from existing public stories.
  • Reels in Watch: You’ll be able to watch reels directly within the Watch tab and we’re developing tools to help you create reels in the Watch tab as well. 
  • Top of Feed: We’re adding a new Reels label at the top of Feed so you’ll be able to easily create and watch reels in just a few clicks.  
  • Suggested Reels in Feed: In select countries, we’re starting to suggest reels that you may like in your Feed from people you do not already follow.

Meta will also begin exploring ways to make it easier for Creators to share Reels to both their Facebook and Instagram audiences, such as crossposting.

About the author 

Natalya Grabavoy

Natalya Grabavoy is the Social Media/ Product Director of Social Media College, working to develop course material for Australia's leading educator and trainer for social media. Originally from Chicago, she has 7+ years professional experience in marketing and communications, spanning industries such as lifestyle, travel, finance, tech and education. She is most excited about helping brands build their voice and presence through social media strategy, digital and content marketing.

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