Shutterstock Meta

January 25, 2023

Get ready to level up your visual content game with the new partnership between Meta and Shutterstock. Meta, the company behind Facebook and Instagram, has teamed up with Shutterstock, the world’s largest provider of licensed imagery, to provide social media marketers with the ultimate visual content solution.

With this partnership, Meta’s visual search technology is now integrated with Shutterstock’s vast library of over 300 million images, making it easier for social media marketers to find the perfect visual for their campaigns, all from within the social media platform itself. Whether you’re looking for stock photos, illustrations, or videos, this new partnership has got you covered.

But that’s not all – the partnership also allows for seamless purchasing and licensing of Shutterstock images directly through the Meta platform. No more jumping back and forth between different websites and platforms to find and purchase the perfect visual content.

Creative Flow

But the benefits of this partnership go beyond just simplifying the visual content search and purchasing process. The integration of Meta’s visual search technology with Shutterstock’s library also allows for more accurate and efficient image search, saving you valuable time and resources. The partnership also includes the use of Shutterstock’s new AI-powered image curation tool, Shutterstock Editor. This tool allows users to edit and enhance images with a simple drag-and-drop interface, making it easy for social media marketers to create visually stunning content without the need for professional design skills.

As said by Shutterstock CEO Paul Hennessy:

“There are many open questions on the copyright, licensing, rights, and ownership of synthetic content and AI-generated art. We need to do all that we can to not only protect the intellectual property rights of our contributors alongside the advent of this technology, but also ensure that they’re empowered to take advantage of this new creative medium. Simultaneously, we want to provide a platform for our customers to safely use the content they purchase.”

AI generated images

The partnership between Meta and Shutterstock is a game-changer for any content creator. It simplifies the visual content search and purchasing process, allows for more accurate and efficient image search, and opens up access to Shutterstock’s exclusive and curated collections. Plus, with the added bonus of Shutterstock Editor, creating visually stunning content has never been easier.

Happy days for social media content creators!

About the author 

Daniele Tanner

Daniele Tanner is the Co-Founder and Co-CEO of Social Media College, the leading educator for social media marketing.

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