May 31, 2018

The Social Media Marketing Intensive is a highly practical and engaging 8 week online course.  This course is designed for marketers who want to take their business and careers to the next level.


Module 1. Digital and Content Marketing Introduction – The Foundations of Your Social Media Strategy

This module covers the social media landscape, content marketing, social media network selection, target audience identification, social media crisis management, management platforms & web tools, high converting landing pages, and marketing automation. It’s jam packed with valuable information. Trust us, you’ll finish saying ‘I get it now!’

Module 2. Social Media Marketing Strategy

In this module we’ll step you through how to create a highly effective and successful social media marketing strategy for your chosen business. You will be provided with downloadable strategic templates for you to populate on your business.

BONUS: Once you’ve submitted your strategy, our SMC mentors offer a free consultation to review your work and offer recommendations for improvement!

Module 3: Facebook Strategy & Implementation  

If you’re not a Facebook wizard, you’re not a successful social media marketer – period. In this module we cover Facebook organic & paid opportunities, ad placements, ad formats, retargeting using the Facebook pixel, creating a successful sales funnel, audience selection, choosing your ad budget & schedule, optimising Facebook’s ad auction system and how to measure and optimise your results.

Module 4: Instagram Strategy & Implementation

In this module you’ll learn how to setup a leading Instagram profile, how to generate rapid follower growth, the anatomy of a successful Instagram post, organic vs paid opportunities, utilising Instagram influencers and influencer platforms, creating engaging content, management tools to boost productivity, and Instagram stories as a traffic driver.


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Module 5: Twitter Strategy & Implementation

In this module you will learn all about Twitter, the world’s micro-blogging site, and how you can utilise it as a social media marketer to drive bucketloads of traffic to your website or landing page. We cover Twitter basics and features, success stories, organic and paid opportunities, the Twitter ad platform and learning portal, audience demographic, strategy, the Twitter sales funnel, analytics, and much more.

Module 6: LinkedIn Strategy & Implementation

LinkedIn is the world’s professional social media network and is fantastic for personal branding and for business-to-business companies looking to market their goods and services. In this module we uncover LinkedIn’s hidden value: how to find your target audience, grow your network, and present a professional profile. We’ll also step you through LinkedIn ad platform so that you can create and implement a killer LinkedIn paid advertising strategy.

Module 7: Personal Branding 

By far our favourite Module here at SMC, due to how relevant it is to today’s world. In this module we teach you how to establish yourself a thought leader and influencer on social media, regardless of which social media network you use. From start to finish you’ll establish a professional personal brand strategy and highly effective activation plan, and start implementing it while you study.

Module 8: Measurement & Optimisation

The true power of social media lies in your ability to measure everything, including clicks, likes, shares, comments, video views, impressions – if it’s on social media, it can be measured! However, you need to know what to measure, how frequently, and what KPIs to track your performance. We cover this extensively, as well as how to optimise your social media strategies to dramatically improve your performance in the future.

BONUS: Once you’ve submitted your final social media marketing strategy, our SMC mentors offer a free consultation to review your work and offer recommendations for improvement!

About the author 

Jonathon Tanner

Jonathon Tanner is the Co-CEO of Social Media College, Australia's leading educator and trainer for social media.

He co-authored the Diploma of Social Media Marketing, the world's first and only Australian Government recognised course in social media marketing, delivered by 25 leading colleges and TAFEs across Australia, and articulating into several Bachelor programs at Australian Universities.

His deep expertise in social media spans content marketing, social media strategy, 15 different social media networks, paid social advertising, personal branding, email marketing, and social media conversion.

Jonathon has also co-founded several other businesses, as well as spending 12 years as a management consultant specialising in mergers & acquisitions for private equity firms, growth strategy, and operational improvement.

Jonathon holds a combined Bachelor of Laws (Honours) and Bachelor of Commerce from the University of Sydney.

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