Top 10 Start-Up Books

November 11, 2015

Are you planning to build an empire of your own? As an entrepreneur, you undergo an intense learning process when establishing, launching, and evolving a business. For every successful business owner, it is crucial that you learn as much as possible about your specific industry as well as entrepreneurship as a whole, while you work through the motions.

There are thousands of books available on entrepreneurialism and business start-ups, however to simplify this for you we have hand picked our top 10 start-up books. We guarantee, they will add considerable value to you as a thought leader, and your business as a market leader:

1. The Lean Startup by Eric Reis

Commonly referred to as the “Entrepreneurial Bible”, The Lean Startup demonstrates a new approach to business start-ups that is being adopted around the world, changing the way businesses are built and new products are launched. It focuses on launching a minimal viable product (MVP) in the market, and evolving the product or service based on real customer feedback. This is a must-read for any business owner or aspiring entrepreneur.

2. The Tipping Point by Malcolm Gladwell

“The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire”. In Malcolm Gladwell’s The Tipping Point, he proves how minor adjustments to a product/service or ideas can render them more successful and immensely popular. It all starts with a good idea, and The Tipping Point will help you spread it like wildfire.

3. Steve Jobs by Walter Isaacson

Based on more than forty interviews with the late Steve Jobs, the co-founder of Apple, as well as hundreds of interviews with his family and friends, Walter Isaacson’s riveting biography showcases the rollercoaster life of one of the world’s most successful entrepreneurs. For an inspirational kick-start, this is a great book to read as it conveys the true meaning of the impossible becoming possible.

4. The Power of Habit: Why we do what we do in life and business by Charles Duhigg

Another highly regarded book that guides you in achieving the most success in life is The Power of Habit by Charles Dugigg. It is a first-rate book providing a deep understanding of why people do what they do and how certain habits can change the lives of business people. It includes useful tips and proof for the power of will. This manual gives its readers the opportunity to identify the best tools on how to make the most out of your business.

5. Running Lean: Iterate from Plan A to a Plan That by Ash Maurya

One of the most relevant books for any start-up is Running Lean: Iterate from Plan A to a Plan That Works (Lean Series). This manual offers a step-by-step process on how to create the best plans and strategies in marketing the right product. With this book, any business owner will be provided with the opportunity to learn a systematic process of how to brainstorm the best ideas to increase the likelihood of success.

6. The Art of War by Sun Tzu

Hidden within the pages of this book written by the well-renowned Chinese writer, Sun Tzu, are timeless teachings about conflict management, military strategies, and various business secrets.  This book will educate any business entrepreneur on the art of business differentiation despite the cutting-edge nature of the business world.

7. Bargaining for Advantage: Negotiation Strategies for Reasonable People by Richard Shell

This concise manual on how to stay afloat in the rough-and-tumble world of negotiation combines engaging stories, tactics, and profound insight to guide start-up entrepreneurs. As a director of the renowned Wharton Executive Negotiation Workshop, Professor Richard Shell has taught thousands of business leaders how to survive and thrive. It provides strategist advice for avoiding common business risks of online negotiations, and advice on what to do when negotiations go awry.

8. The Four Steps to the Epiphany by Steve Gary Blank

In one of the best-selling books written by Steve Gary Blank, The Four Steps to the Epiphany includes tips on how to effectively implement the best customer development processes when starting a business. This entails real-life examples on how to develop a business, organise sales, and put forward the most beneficial marketing strategies. This book will leave you with new skills to organise sales, marketing and business development for your business success.

9. Value Proposition Design: How to Create Products and Services Customers Want by Alexander Osterwalder

Value Proposition Design: How to Create Products and Services Customers Want is another exemplary book written by some of the most talented business writers Alexander Osterwalder, Yves Pigneur, Gregory Bernarda, and Alan Smith. This book tackles the core challenges of business ventures in regards to creating compelling services or products that customers want to buy.  The impressive visual format of the manual aids in identifying invaluable techniques to succeed in the business world.

10. Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers by Tim Ogilvie & Jeanne Liedtka

Tim Ogilvie and Jeanne Liedtka recognise the hottest business trends and provide guidance on how to make the most out of them in any modern business. Written with an inspirational and innovative outlook, this book offers great business techniques and various ways on how managers can expect maximized results from successful business planning.

Starting a business is exciting but it is not an easy task as there is much to consider and learn in order to succeed. The start-up books listed above are invaluable tools in preparing for your business venture and further developing your growing business. We hope you enjoy!

Special shout out to Jason Hosking, Founding Director of Red Garage for the great book suggestions.

If you would like to learn more about how to successfully market and grow your business network online, contact Social Media College today. We are here to help!

About the author 

Jonathon Tanner

Jonathon Tanner is the Co-CEO of Social Media College, Australia's leading educator and trainer for social media.

He co-authored the Diploma of Social Media Marketing, the world's first and only Australian Government recognised course in social media marketing, delivered by 25 leading colleges and TAFEs across Australia, and articulating into several Bachelor programs at Australian Universities.

His deep expertise in social media spans content marketing, social media strategy, 15 different social media networks, paid social advertising, personal branding, email marketing, and social media conversion.

Jonathon has also co-founded several other businesses, as well as spending 12 years as a management consultant specialising in mergers & acquisitions for private equity firms, growth strategy, and operational improvement.

Jonathon holds a combined Bachelor of Laws (Honours) and Bachelor of Commerce from the University of Sydney.

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