Why Study Social Media Marketing - 11 Reasons

February 18, 2018

Why Study Social Media Marketing – 11 Reasons

If you’re reading this, you understand the power of social media marketing and the amazing benefits it can bring to your business, however you haven’t yet committed to mastering it.

You see, most people are driven to improve themselves but never take the most important step – getting started.

So we thought we’d give you 11 compelling reasons to study social media marketing right now:

Reach 2.5 billion active social media users. No matter what your industry, your audience can be reached on social media.
Pinpoint your exact target market. Using the demographic data collected by social media networks collect, pinpoint your exact target market by age, gender, location, interests, and much more.
Build brand awareness. Use a huge array of rich media formats, such as images, video and audio, to increase brand awareness of your product or services.
Engage in a two way conversation. Unlike traditional media formats, you can have a one-on-one conversation with your customers, humanising your brand.
Drive loads more web traffic and gain more leads. Social media is an incredibly effective way to drive new and existing users to your website.
Reduce marketing costs. Build a loyal community of followers, measure everything, and optimise your results. Ultimately you’ll remove misspent ad dollars and lower marketing costs.
Put sales into overdrive. Apply our proven methodology to convert website visitors into sales leads and paying customers.
Practical and immediately applicable. Develop a social media marketing strategy for your chosen business and implement it while studying. Immediately apply what you learn and see instant results!
Loads of tools and templates. The course is jam packed with useful tools and templates that you can continue using long after you’ve finished studying.
Study online on your own terms. Flexible learning formats means you can easily fit your studies around your busy lifestyle.
Learn from the experts. The course is written by leading global social media experts who ‘walk the walk’ and over 1,000,000 combined followers.

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About the author

Jonathon Tanner

Jonathon Tanner is the Co-CEO of Social Media College, Australia's leading educator and trainer for social media.

He co-authored the Diploma of Social Media Marketing, the world's first and only Australian Government recognised course in social media marketing, delivered by 25 leading colleges and TAFEs across Australia, and articulating into several Bachelor programs at Australian Universities.

His deep expertise in social media spans content marketing, social media strategy, 15 different social media networks, paid social advertising, personal branding, email marketing, and social media conversion.

Jonathon has also co-founded several other businesses, as well as spending 12 years as a management consultant specialising in mergers & acquisitions for private equity firms, growth strategy, and operational improvement.

Jonathon holds a combined Bachelor of Laws (Honours) and Bachelor of Commerce from the University of Sydney.