CC002: Creating Content

Learning how to create great content is crucial for effectively communicating ideas, building an audience, and achieving success in today's digital world

Online Videos
Downloadable Templates
Multiple Resources
Active Community
Jonathon Tanner
Co-Founder and Co-CEO at Social Media College
1.5 hour
Downloadable Files: 
Course Quizzes: 
Part of Copywriting

About the Course

Creating Content is a core skill for social media marketers. In this course you'll be learning about where you can source content from and about the wide range of formats you can use. You'll learn where to find great images and how to edit them with editing tools and apps.

Good content is just not good enough anymore. Your content must be GREAT!

With all the noise on social media, it’s important to create content that cuts through. Content that stands out from the crowd and will make your audience stop in their newsfeeds.

What You Will Learn

By the end of the course you will be able to: 

  • Understand the principles of effective content creation and how to apply them to various mediums, including website copy, social media, email marketing, and more.
  • Learn how to research and identify target audience and tailor content to their needs and preferences.
  • Develop storytelling skills and learn how to craft compelling narratives that engage and persuade audiences.
  • Gain knowledge on how to optimize content for search engines and social media, including techniques for keyword research, meta tags, and more.
  • Learn how to analyze data and use it to improve the performance of content and measure its effectiveness.

Course Content

  • Keywords
  • Content Sources
  • Content Brainstorm
  • Media and Content Formats
  • Creating blog articles
  • Creating Visuals
  • Use Canva to quickly design high quality posts
  • There are many image and video editing tools
  • Other Content Formats
  • Infographic creation tools
  • eBooks
  • eBook creation tools
  • Podcasts
  • GIFs Help Your Posts Get Noticed
  • Content Brief Template


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If it wasn't for Social Media College I wouldn't be sitting where I am today: owning my own successful business and making my work life fit in so seamlessly with my family and personal life. So thanks SMC, I couldn't have done it without you.

Renee Madge
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I wouldn’t have been able to achieve the results I have without knowing what to do. Social Media College gave me all the foundations for that. I couldn't have set up my agency without SMC. I would still be in my job. I probably would have had a stroke by now from high blood pressure! I have to pinch myself every day now. I'm really stoked.

Paula Allsop
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I’m building a business which has more and more demand every day and I’m really lucky that I can work it completely around my family. SMC gave me the structure and confidence to present to clients.

Erika Bucton

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