Creating Content is a core skill for social media marketers. In this course you'll be learning about where you can source content from and about the wide range of formats you can use. You'll learn where to find great images and how to edit them with editing tools and apps.
Good content is just not good enough anymore. Your content must be GREAT!
With all the noise on social media, it’s important to create content that cuts through. Content that stands out from the crowd and will make your audience stop in their newsfeeds.
What You Will Learn
By the end of the course you will be able to:
- Understand the principles of effective content creation and how to apply them to various mediums, including website copy, social media, email marketing, and more.
- Learn how to research and identify target audience and tailor content to their needs and preferences.
- Develop storytelling skills and learn how to craft compelling narratives that engage and persuade audiences.
- Gain knowledge on how to optimize content for search engines and social media, including techniques for keyword research, meta tags, and more.
- Learn how to analyze data and use it to improve the performance of content and measure its effectiveness.