CC003: Video

Video is a powerful medium that can effectively communicate ideas, build emotional connections, and drive engagement, making it an essential tool for building brand awareness and driving business growth

Online Videos
Downloadable Templates
Multiple Resources
Active Community
Jonathon Tanner
Co-Founder and Co-CEO at Social Media College
2 hours
Downloadable Files: 
Course Quizzes: 
Part of Copywriting

About the Course

Video is hot. On every channel, video gets better engagement. It makes sense too. If a picture tells a thousand words, even in a short video you can communicate way more than you’ll be able to write in that amount of time.

And video has changed too. It’s much shorter, and requires much less production. People are recording using their phones and producing very high-quality content. Simple editing and enhancement apps have made video accessible for everyone to make. By the end of this module you're going to join them.

Your final project in this lesson will be to record a video and edit it down into a couple of promotional posts. You'll get to pick the location, what you’ll wear, how you’ll look and in the editing process you’ll get to choose what ends up on the cutting room floor!Lights, camera, action!

What You Will Learn

By the end of the course you will be able to: 

  • Understand the principles of effective video copywriting and how to apply them to various platforms and formats
  • Learn how to create a narrative that can be visually translated and how to use language to create emotions.
  • Develop the skills to write persuasive calls-to-action in video scripts that can engage audiences, generate leads, and drive conversions
  • Learn how to use technical aspects of video production such as sound effects, music, and other production elements to enhance the overall impact of the video.
  • Gain knowledge on how to measure and analyze the performance of video content and use that data to improve its effectiveness.

Course Content

  • Video Production Steps
  • Pre-Production
  • Production
  • Recording with Your Mobile Phone
  • Post-production and Editing
  • Editing Tips
  • Video Best Practice
  • Video Length
  • Editing video in Canva


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If it wasn't for Social Media College I wouldn't be sitting where I am today: owning my own successful business and making my work life fit in so seamlessly with my family and personal life. So thanks SMC, I couldn't have done it without you.

Renee Madge
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I wouldn’t have been able to achieve the results I have without knowing what to do. Social Media College gave me all the foundations for that. I couldn't have set up my agency without SMC. I would still be in my job. I probably would have had a stroke by now from high blood pressure! I have to pinch myself every day now. I'm really stoked.

Paula Allsop
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I’m building a business which has more and more demand every day and I’m really lucky that I can work it completely around my family. SMC gave me the structure and confidence to present to clients.

Erika Bucton

Ready to accelerate your business with social media marketing?