It’s not just for fun. Social media marketing is social media with purpose. Whatever it is you’re selling, you want people to go from your social media profile to a place where they’ll convert into paying customers and that is what a landing page is for.
A landing page is a dedicated, single page with a singular focus – to get people to make an action.
That action might be Buy now! Subscribe today! Download the brochure!
You get to choose what that action is and what that success for you will be.In this course you’re actually going to build a landing page for your organisation. You’ll be choosing the layout, the images, the colour palette, you’ll also be writing the copy and the headings from soup to nuts! We’ve got a step-by-step guide to take you through the whole process and you’ll even learn how to optimise your page to ensure you're getting the best results possible.
What You Will Learn
By the end of the course you will be able to:
- Understand the principles of conversion copywriting and how to apply them to various mediums, including website copy, social media, email marketing, and more
- Learn how to craft persuasive headlines, calls-to-action, and other elements that can drive conversions
- Develop skills in persuasive writing techniques and persuasive psychology to create copy that can effectively move audiences to take action
- Learn how to analyze and measure the performance of content and use data to improve its effectiveness in driving conversions
- Gain knowledge on how to use A/B testing to optimize your copy for conversions and improve the performance of your campaigns.