CC004: Conversion

Conversion is a critical component of copywriting as it is the ultimate goal of any written content, whether it be website copy, social media posts, or email marketing campaigns, and it is important to understand how to craft effective copy that can persuade and convert audience into customers

Online Videos
Downloadable Templates
Multiple Resources
Active Community
Jonathon Tanner
Co-Founder and Co-CEO at Social Media College
1 hour
Downloadable Files: 
Course Quizzes: 
Part of Copywriting

About the Course

It’s not just for fun. Social media marketing is social media with purpose. Whatever it is you’re selling, you want people to go from your social media profile to a place where they’ll convert into paying customers and that is what a landing page is for.

A landing page is a dedicated, single page with a singular focus – to get people to make an action.

That action might be Buy now! Subscribe today! Download the brochure!

You get to choose what that action is and what that success for you will be.In this course you’re actually going to build a landing page for your organisation. You’ll be choosing the layout, the images, the colour palette, you’ll also be writing the copy and the headings from soup to nuts! We’ve got a step-by-step guide to take you through the whole process and you’ll even learn how to optimise your page to ensure you're getting the best results possible.

What You Will Learn

By the end of the course you will be able to: 

  • Understand the principles of conversion copywriting and how to apply them to various mediums, including website copy, social media, email marketing, and more
  • Learn how to craft persuasive headlines, calls-to-action, and other elements that can drive conversions
  • Develop skills in persuasive writing techniques and persuasive psychology to create copy that can effectively move audiences to take action
  • Learn how to analyze and measure the performance of content and use data to improve its effectiveness in driving conversions
  • Gain knowledge on how to use A/B testing to optimize your copy for conversions and improve the performance of your campaigns.

Course Content

  • Landing Pages
  • Introduction to Landing Pages
  • Landing Page Statistics
  • Landing Pages Types
  • Benefits of a Landing Page
  • Landing Page Conversion
  • Landing Page Design
  • Building a Landing Page

  • Open or create a mailchimp account
  • Choose a Template
  • Edit the logo, headline and CTA
  • Add a new text field
  • Update CTA, delete extra sections, mobile optimise, publish
  • Optimising Landing Pages
  • A/B Testing


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If it wasn't for Social Media College I wouldn't be sitting where I am today: owning my own successful business and making my work life fit in so seamlessly with my family and personal life. So thanks SMC, I couldn't have done it without you.

Renee Madge
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I wouldn’t have been able to achieve the results I have without knowing what to do. Social Media College gave me all the foundations for that. I couldn't have set up my agency without SMC. I would still be in my job. I probably would have had a stroke by now from high blood pressure! I have to pinch myself every day now. I'm really stoked.

Paula Allsop
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I’m building a business which has more and more demand every day and I’m really lucky that I can work it completely around my family. SMC gave me the structure and confidence to present to clients.

Erika Bucton

Ready to accelerate your business with social media marketing?