DIPLOMA OF SOCIAL MEDIA MARKETING

10904NAT

The world's market leading formal qualification in social media marketing delivered through our partner College and Universities. Get qualified today.

Winner of the LearnX Live Awards 2021 and
Finalist for the AITD Excellence Awards!
Best Certification Training Project
Best Blended Learning Model

LinkedIn Marketing Course - Social Media College

Our

partners

Social Media College are the accredited course owners of the 10904NAT Diploma of Social Media Marketing, the world's first and only formal qualification in social media.

We partner with leading Colleges and Universities to deliver our Diploma.

WHY STUDY THE

DIPLOMA OF SOCIAL MEDIA MARKETING

Accelerate your career
Expand your network with like–minded social media marketers
Immediately apply your social media marketing skills to your chosen business

BENEFITS OF SOCIAL MEDIA

Reach a huge, global audience

Pinpoint your exact target market

Improve brand loyalty

Convert leads into paying customers

Increase website traffic and engagement

Number of active

social media users in

billions

By 2023, the global number of social media users is expected to reach 4.2 billion

social media careers

This course is suitable for marketers of all levels of experience as the program will take you through all of the key elements of social media marketing.

Get ahead and stand out from the competition with a qualification that formalises your skills.

Managerial Roles

$90-$200K+ salary

Marketing Director/Manager
Social Media Manager
Social Media Strategy Manager

Upskilled Roles

$75-$90K+ salary

Brand Manager
Social Media Strategist
Content Marketing Strategist

Entry Level Roles

$60-$75K+ salary

Social Media Coordinator
Digital Marketing Assistant
Communications Assistant

Enquire Today

WHAT YOU WILL LEARN IN THE

DIPLOMA OF SOCIAL MEDIA MARKETING

NAT10904001:

Plan, Implement and Manage Content Marketing

Module 1: Content Marketing Overview
Module 2: Content Strategy
Module 3: Imagery
Module 4: Short-form Video

Module 5: Long-form Video
Module 6: Audio Content
Module 7: Written Content
Module 8: Bringing it all Together

SIRXMKT006:

Develop a Social Media Strategy

Module 1: Intro to social media strategy
Module 2: Start where you are
Module 3: Setting social media objectives
Module 4: Identify your Audience
Module 5: Choosing the right Channels

Module 6: Content Strategy
Module 7: Being Social
Module 8: Implement the Strategy
Module 9: Analysing and Reporting

NAT10904002:

Plan, Conduct and Optimise Organic Social Media Marketing

Module 1: Organic Social Media Marketing Strategy
Module 2: Organic Content Strategy
Module 3: Maximising Efficiency and Engagement
Module 4: Facebook
Module 5: Instagram

Module 6: LinkedIn
Module 7: Twitter
Module 8: YouTube
Module 9: Niche Channels

NAT10904003

Plan, Manage, and Optimise Paid Social Media Advertising

Module 1: Paid Social Media Marketing Strategy
Module 2: Facebook Advertising overview
Module 3: Creating Facebook Ads
Module 4: Facebook Campaign Reporting and Optimisation
Module 5: Instagram Advertising

Module 6: LinkedIn Advertising Module
Module 7: Twitter Advertising Module
Module 8: YouTube Advertising
Module 9: Influencer Marketing and Social Shopping

NAT10904004:

Establish, Build and Leverage a Personal Brand on Social Media

Module 1: The Power of Personal Branding
Module 2: Understand: Values and Personality
Module 3: Understand: Life-stage and Resources
Module 4: Build: Social Media Module

Module 5: Build: LinkedIn
Module 6: Build: Website and SEO
Module 7: Leverage: Connections and Content
Module 8: Leverage: Pitch and Close

NAT10904005:

Plan, Implement and Manage Social Media Conversion Strategies

Module 1: Social Media Marketing Process
Module 2: Writing Copy that Converts
Module 3: Landing Pages
Module 4: Retargeting

Module 5: Email Marketing
Module 6: Building Your List
Module 7: A/B Testing
Module 8: Measuring and Optimising

+ 3 Elective Units

Elective units are categorised into 2 groups whereby students can choose from marketing skills and transferable skills

FREQUENTLY ASKED QUESTIONS (FAQ)

When I enrol, will I be studying with Social Media College?

Social Media College are the accredited course owners of the 10904NAT Diploma of Social Media Marketing, however we are not a Registered Training Organisation (RTO) and therefore we do not deliver the Diploma directly.

Instead, we focus on developing course content alongside the experts in the industry. We then partner with market-leading RTOs to deliver the Diploma.

We have over 30 partners across the country who deliver the Diploma both online and face-to-face, as well as a blend of the two.

As such, our team can assist you in finding the perfect College/University to study with to ensure you have the best opportunities available and achieve the best learning outcomes.

Get in touch with us via the enquiry form for more details!

Will I gain a formal qualification after completing the Diploma?

The 10904NAT Diploma of Social Media Marketing is the first and only formal qualification for social media specifically. Accredited by the Australian government, this formal qualification will provide graduates with the certificate they need to succeed.

Will the Diploma content be suitable for my industry?

Yes, this course applies to every single industry. We have seen everyone from freelance photographers to large corporates succeed using the power of social media marketing.

All of the activities within the Diploma are based on your chosen industry so your course work will be completely tailored to your business.

I am an RTO and would like to deliver the Diploma, how do we get this on scope?

That is great to hear and we would love to speak with you about this exciting opportunity.

We do have an application form we will need you to populate which you can find at the bottom of this page.

Are you an RTO interested in delivering the Diploma?

Apply to become one of our trusted delivery partners by completing our application form:

Apply Today