EM007: Test Your Emails

Testing your emails before sending them is essential to ensure they are free of any technical errors, the format and images are displayed correctly, and the overall design is effective in capturing the recipient's attention

Online Videos
Downloadable Templates
Multiple Resources
Active Community
Jonathon Tanner
Co-Founder and Co-CEO at Social Media College
45 min
Downloadable Files: 
Course Quizzes: 
Part of Email Marketing

About the Course

It’s obvious you want to grow your subscriber list and engage your contacts, otherwise, you wouldn’t be doing this course. But just in case you needed more reassurance, one of the main benefits of email marketing is how cost-effective it is – especially when it can be used to convert subscribers into paying customers with a few messages. No expensive ad campaigns or difficult technology required!So, in this course you’ll focus on ensuring what you’re doing is what your audience wants. The way to do that is by testing. If you haven’t heard of A/B testing or split testing before, don’t worry. All it means is simply comparing two versions of something to determine which one performs better. Simple, right?

What You Will Learn

By the end of the course you will be able to: 

  • Test email deliverability across different browsers, providers and devices
  • Learn what A/B and split testing are and their impact on performance
  • Conduct an A/B test of subject lines and preview text
  • Identify what email elements to test and whether to run an A/B or split test
  • Implement A/B tests on email sequences

Course Content

  • Test Your Emails
  • A/B Testing
  • Email Deliverability

  • SPAM Trigger Words
  • Testing Software
  • Aggregated Data


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Renee Madge
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