EM008: Measure and Optimise

Measuring and optimizing your email marketing involves tracking key metrics such as open rates, click-through rates, and conversion rates, and using that data to make informed decisions about the design, content, and targeting of future campaigns

Online Videos
Downloadable Templates
Multiple Resources
Active Community
Jonathon Tanner
Co-Founder and Co-CEO at Social Media College
1 hour
Downloadable Files: 
Course Quizzes: 
Part of Email Marketing

About the Course

Understanding some of the most significant metrics will unlock the power of email marketing and help you to analyse and optimise in order to get the most out of each and every single campaign or sequence that you send. You’ll be learning about what the benchmarks are that you’ll be comparing your results against and about the 15-20 metrics that there are to monitor, and working out which ones are going to be most relevant to your strategy.

This final course will be the key to completing the social media marketing process and ensuring the right message keeps reaching the right people at the right time.

What You Will Learn

By the end of the course you will be able to: 

  • Learn which email marketing metrics are important
  • Source data and reports from your email marketing software
  • Understand average email benchmarks for your industry
  • Analyse your performance and implement optimisation strategies
  • Create detailed email marketing reports

Course Content

  • Measuring and Optimising
  • Email Marketing Measurement
  • Email Reports and Examples

  • Benchmarks and Analysis
  • Optimising Performance


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