Email

MARKETING

Design | Send | Convert

A highly practical short course designed to make you an Email marketing expert. This course is delivered both online in a self paced format, as well as in virtual workshops. 

Jonathon Tanner

Our specially-designed course has been created for any freelancer, agency or small-medium business, looking to unlock the power of Email marketing

  • Learn from leading Email Marketing experts

Our course leaders are experts in using Email Marketing to increase their database, generate new leads, and drive sales.

  • Use your Email strategy immediately

Implement the strategies, templates, and content tips, used on this course and apply them to your next email.

  • Join a community of like-minded business experts 

Share your experiences with other students on the Email Marketing course in our vibrant Facebook community. 

Email Marketing Phone | Social Media College

WHY YOU NEED TO LEARN

Email MARKETING

  • Generate high return on investment (ROI)
  • Amplify the effectiveness of email campaigns and sequences
  • Measure the performance of your activity

LEARN HOW TO

01


Create an  effective email strategy

02


Build extensive lists

03


Write engaging emails

04


Create an email marketing funnel

05


A/B test, analyse and report 

By 2025, the global number of Email users is expected to reach 4.59 billion

WHO IS THIS COURSE FOR?

This course is suitable for those who want to learn how to grow and scale your business using Email Marketing.

Business owners and freelancers
Time poor and looking to establish their presence on Email and create new opportunities through targeted campaigns & automated workflows

AGENCIES
Looking to generate new and improved revenue streams and want to dominate the email marketing scene with expertise that outperforms the competition

Sales Professionals
Looking to write engaging copy to integrate into the sales process in order to maximise conversion rate and results

MARKETING PROFESSIONALS
Looking to increase ROI for existing clients and demonstrate advanced knowledge of campaign management and analytics to prospective customers

MEET YOUR INSTRUCTOR

JONATHON TANNER

CO-CEO OF SOCIAL MEDIA COLLEGE

Jonathon Tanner is a highly motivated and successful CEO, entrepreneur and strategy consultant with a passion for emerging technologies. Jonathon co-authored the Diploma of Social Media Marketing and has worked with hundreds of businesses, teaching them how to succeed online. 

Jonathon spent 15 years working with over 50 different businesses, in all different industries, from startups to companies turning over $4B in revenue. He conducted due diligence on a business that solely used social media to grow its revenue. This business had achieved over 1,000% revenue growth in 2 years and would go on to be acquired for over $200M dollars. 

"The best way to predict the future is to create it"

Email Marketing | Social Media College

WHAT YOU WILL LEARN IN

EMAIL MARKETING

MODULE 1:

Benefits of Email Marketing

More than half of the world’s population are active email users. We’ll look at why this is such a huge opportunity.

  • What is email marketing
  • Why email marketing plays a crucial role
  • Email marketing reach compared to social media platforms
  • Benefits of email marketing
  • Differences and roles of campaigns and sequences

MODULE 2:

Email Campaigns

Learn the various types of emails that can be sent as a campaign, including software and tools.

  • Types of email campaigns
  • Email marketing software
  • Templates to increase efficiency and effectiveness
  • Gather feedback and ideas using email surveys
  • Set up, design, test and send an email campaign

MODULE 3:

Email Sequences

Learn the key features of email sequences and their advantages over email campaigns.

  • Email automations and campaigns
  • Identify common email sequence types and triggers
  • Align email sequences to your campaigns
  • Set up, develop, test and launch an automated email sequence

MODULE 4:

Email Marketing Strategy

Learn the main components of an effective email marketing strategy.

  • The main components
  • Segmenting your email list
  • Define an email campaign strategy including distribution schedule
  • Map email sequences, their triggers and any automations

MODULE 5:

Building Your List

Start your email list by leveraging your CRM and other assets.

  • CRM
  • CAN-SPAM and GDPR compliance
  • Capture email addresses on your web pages
  • Create lead magnets and write persuasive copy

MODULE 6:

Designing Engaging Emails

Design and write emails that grab attention and engage your recipients.

  • Subject lines and preview text
  • Spam trigger words to avoid
  • Design and write engaging emails
  • Develop strong call-to-actions
  • Personalisation techniques

MODULE 7:

Testing Your Emails

Test email deliverability across different browsers, providers and devices.

  • Testing deliverability
  • A/B split testing
  • Conduct A/B split tests of subject lines and preview text
  • Identify what email elements to test
  • Implement A/B tests on email sequences

MODULE 8:

Measuring and Optimising

Analyse your performance and implement optimisation strategies.

  • Learn which email marketing metrics are important
  • Source data and reports from your email marketing software
  • Understand average email benchmarks for your industry
  • Analyse your performance and implement optimisation strategies
  • Create detailed email marketing reports

THINKING ABOUT JOINING?

Get your questions answered...

FREQUENTLY ASKED QUESTIONS (FAQ)

What can I expect when I purchase the course?

Once you’ve purchased your course, you will receive a welcome email within minute which will contain all of your login information and simple instructions on how to get started and access your content within the SMC online campus. 


You can click on the link and get started right away. You will have access to all 10 modules however we highly recommend you work through them in sequence

Will this work for my specific industry?

Yes, this course applies to every single industry. We have seen everyone from freelance photographers to large corporates succeed using Facebook Marketing. 


All of the activities within the course are based on your chosen industry so your course work will be completely tailored to your business. 


Plus, we offer a 60-day money-back guarantee to ensure you are 100% happy with the course. 


What kind of support will I get

You will have access to unlimited one-on-one mentor support when you enrol for this course, and not just for the first week, for the full 6 months in which you have course access! 

You will also have access the SMC Facebook group where you can connect with other social media marketers and ask questions, share ideas, and learn from others’ expertise.

Our campus also includes discussion forums where you can engage with other students.

 

How do I access the 60 day money back guarantee?

If you’re not completely satisfied with the course, Social Media College offers all students a money back guarantee in the first 60 days.  


Please refer to our terms and conditions for eligibility criteria and more information. 


We want to make sure you are 100% happy with this course. 

 

Choose your preferred payment option

4 x Monthly Payment Plan

AUD $229

  • Secure and protected checkout

1 x Single Payment

AUD $795

  • Secure and protected checkout

Just seconds after you complete your order, you'll get access to the online course. You can dive right into the course and start implementing these proven Email Marketing growth strategies starting today! You will also have full course access for 6 months with unlimited mentor support.

Social Media College - 60 Day Money Back Guarantee

60-day money back guarantee

If, for any reason, you don't like this amazing course, you can get a full refund anytime within 60 days after your purchase. If you have any issues, just get in touch with our friendly support team and they'll either help you out until you get the results you need or give you a swift refund.