IG008: Analytics & Monetisation

Analytics and monetization on Instagram are crucial for understanding and optimizing your performance, as well as for turning your followers into customers and generating revenue through sponsored posts, affiliate marketing, and other monetization strategies

Online Videos
Downloadable Templates
Multiple Resources
Active Community
Jonathon Tanner
Co-Founder and Co-CEO at Social Media College
50 mins
Downloadable Files: 
Course Quizzes: 
Part of Instagram

About the Course

Once you’ve set up your Instagram Ads, it’s important to measure the success of your campaign. You’ll want to analyse these results to not only monitor the performance of your current ads, but better inform your campaign strategy in the future.

By familiarising yourself with these metrics to carefully monitor and analyse your ad results, you’re on your way to creating a highly successful Instagram ad campaign. Remember to view your Instagram ad analytics in Facebook Ad Manager, and start by looking at impressions, reach, video views, and ad recall. For success on Instagram, you need to create ads that look natural, and organic. Be sure to use video ads whenever possible, and ad a clear CTA to drive conversions!

What are you going to learn?

By the end of this course you will be able to:

  • Learn how to analyse your Ad Analytics in Facebook Business Manager
  • Define the main metrics, including: cost per click, cost per lead, cost per view, conversion rate and click through rate
  • Navigate the 4 levels of data across: Account, Campaign, Ad Set, and Ad
  • Learn the steps to set up your own Instagram shop, and identify the different types of shopping
  • Understand what makes a great Instagram shopping ad

Course Content

  • Performance and Monetisation
  • The Optimisation Process
  • Instagram Shopping

  • Ways to Tag Products on Instagram
  • Toolkit
  • Instagram Marketing Conclusion


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If it wasn't for Social Media College I wouldn't be sitting where I am today: owning my own successful business and making my work life fit in so seamlessly with my family and personal life. So thanks SMC, I couldn't have done it without you.

Renee Madge
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I wouldn’t have been able to achieve the results I have without knowing what to do. Social Media College gave me all the foundations for that. I couldn't have set up my agency without SMC. I would still be in my job. I probably would have had a stroke by now from high blood pressure! I have to pinch myself every day now. I'm really stoked.

Paula Allsop
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I’m building a business which has more and more demand every day and I’m really lucky that I can work it completely around my family. SMC gave me the structure and confidence to present to clients.

Erika Bucton

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