LINKEDIN MARKETING

CONNECT | INFLUENCE | CONVERT

A highly practical short course delivered online and through virtual workshops.

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WITH LINKEDIN

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LinkedIn Marketing Course - Social Media College

Establish yourself as an industry expert, create an engaging content marketing strategy, identify key connections and maximise sales opportunities.

Learn from LinkedIn’s leading sales professionals

Our course leaders are experts in using LinkedIn to generate brand reach and awareness as well as lead generation and new pipeline sales opportunities.

Join a community of like-minded business experts

Share your experiences with other students on the LinkedIn course in our vibrant Facebook community.

Use your LinkedIn strategy with immediate effect

Access the tools, templates and exercises we provide, turning them into powerful marketing strategies for your LinkedIn profile.

LinkedIn Marketing Short Course - Social Media College

WHY YOU NEED TO LEARN

LINKEDIN MARKETING

Develop strategies that create personal and brand awareness
Learn how to maximise lead generation on LinkedIn
Establish yourself as an expert in your industry

LEARN HOW TO

Create a professional profile

Build an engaged audience

Identify key connections

Establish authority through content

Generate new sales opportunities

Number of B2B marketers who use various social media networks to distribute content:

LinkedIn is the #1 channel B2B marketers use to distribute content.

WHO IS THIS COURSE FOR?

This course is suitable for those who want to rapidly grow their presence on LinkedIn, the world's most important professional network.

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MARKETING PROFESSIONALS

Looking to create a professional presence and identify new business opportunities.

BUSINESS OWNERS
Who need to develop new lead generation techniques and convert enquiries into sales.

SALES PROFESSIONALS
Needing help to identify key decision makers and budget holders while building a network of prospects.

students & job seekers
This course will help you define your presence on the world's most important professional network

MEET YOUR INSTRUCTOR

NATHANIAL BIBBY

LINKEDIN EXPERT APAC | HOST OF LINKEDIN HEROES | ENTERPRISE LEVEL CONSULTANT | SOCIAL MEDIA SPEAKER

Nathanial Bibby is one of the world's leading LinkedIn marketers and social media strategists. Nathanial creates content on YouTube, Instagram, LinkedIn, Facebook and is a contributor for reputable publications such as Social Media Examiner. Nathanial is the Managing Director of Bibby Consulting Group and the Founder of LinkedInsider. Nathanial is also the creator and host of the weekly series LinkedIn Heroes.

Nathanial won Best Use of LinkedIn at the Social Media Marketing Awards 2019, and has been nominated for the 2020 Social Media Marketing Awards for his campaigns "Monday Night Live" and "LinkedIn vs Instagram".

"If you want to win at social media you need to be useful whether it is through inspiration, education, entertainment or sharing information.. If you put the service of others first, you will win the game. The goal is to nurture a targeted audience who like you, trust you and cannot wait for the next chance to buy from you!"

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WHAT YOU WILL LEARN IN

LINKEDIN MARKETING

MODULE 1:

INTRO TO LINKEDIN MARKETING

Understand the value and opportunities LinkedIn can offer.

Topic 1: LinkedIn Background
Topic 2: LinkedIn Benefits
Topic 3: The Value of LinkedIn

MODULE 2:

THE LINKEDIN LANDSCAPE

Learn why LinkedIn isn’t like other social media platforms and why this is important.

Topic 2: The Search Function
Topic 3: The LinkedIn Algorithm

MODULE 3:

CREATING GREAT CONTENT

Understand what people using LinkedIn are looking for - and how to create it.

Topic 1: Content Strategy
Topic 2: Effective Content Creation
Topic 3: Content Formats

Topic 4: Techniques for Great Content

MODULE 4:

DEVELOPING AN EFFECTIVE PERSONAL PROFILE

Construct an authoritative and professional profile that attracts the right audience.

Topic 1: Anatomy of a Personal Profile
Topic 2: How to Appear in Search Results
Topic 3: Convey Authority

Topic 4: LinkedIn Premium Plans

MODULE 5:

USING YOUR PROFILE EFFECTIVELY

Take your profile to the next level and turn it into your greatest marketing asset.

Topic 1: Grow your Network
Topic 2: Engage Your Network
Topic 3: Publish Content

MODULE 6:

MARKETING THROUGH COMPANY PAGES

Develop a content strategy for your business or personal brand that builds reach, awareness and sales.

Topic 1: Setting up Company Pages
Topic 2: Grow your Network
Topic 3: Case Study: Online Art Store

Topic 4: Create Employee Advocacy
Topic 5: Set up Groups

MODULE 7:

LINKEDIN PAID ADVERTISING

Learn how to promote campaigns that create new business opportunities.

Topic 1: Advertising on LinkedIn
Topic 2: Setting up a LinkedIn Campaign
Topic 3: Optimise Your Campaign

MODULE 8:

LINKEDIN COMMUNITY MANAGEMENT

Create a network of professionals who promote the products or services you offer.

Topic 1: Purpose of Community Management
Topic 2: Managing Company Pages
Topic 3: Managing Personal Interactions

MODULE 9:

UNDERSTANDING LINKEDIN ANALYTICS

Measure results and adjust your strategies to increase effective use of LinkedIn.

Topic 1: Analytics in LinkedIn
Topic 2: Member Profile Analytics
Topic 3: Company Page Analytics

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FREQUENTLY ASKED QUESTIONS (FAQ)

What can I expect when I purchase the course?

Once you’ve purchased your course, you will receive a welcome email within minutes which will contain all of your login information and simple instructions on how to get started and access your content within the SMC online campus.

You can click on the link and get started right away. You will have access to all 10 modules however we highly recommend you work through them in sequence

Will this work for my industry?

Yes, this course applies to every single industry. We have seen everyone from freelance photographers to large corporates succeed using LinkedIn.

All of the activities within the course are based on your chosen industry so your course work will be completely tailored to your business.

Plus, we offer a 30 day money-back guarantee to ensure you are 100% happy with the course.

What kind of support will I get?

You will have access to unlimited one-on-one mentor support when you enrol for this course, and not just for the first week, for the full 6 months in which you have course access!

You will also have access the SMC Facebook group where you can connect with other social media marketers and ask questions, share ideas, and learn from others’ expertise.

Our campus also includes discussion forums where you can engage with other students.

How does the 60-day money back guarantee work?

If you’re not completely satisfied with the course, Social Media College offers all students a money back guarantee in the first 60 days.

Please refer to our terms and conditions for eligibility criteria and more information.

We want to make sure you are 100% happy with this course.

Choose your preferred payment option

2 x Monthly Payments

AUD $398

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1 x Single Payment

AUD $795

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Just seconds after you complete your order, you'll get access to the online program. You can dive right into the course and start implementing these proven social media marketing strategies starting today! You will also have full course access for 12 months with unlimited mentor support.

60-day money back guarantee

If, for any reason, you don't like this amazing course, you can get a full refund anytime within 60 days after your purchase. If you have any issues, just get in touch with our friendly support team and they'll either help you out until you get the results you need or give you a swift refund.