PERSONAL BRANDING

NETWORK | INFLUENCE | CONVERT

A highly practical short course that will accelerate your personal brand and open up a world of new opportunities. Delivered online and through virtual workshops.

Personal Branding course - Social Media College

ACCELERATE YOUR BUSINESS AND CAREER

WITH PERSONAL BRANDING

Personal Branding course - Social Media College

A course that will empower you to build a strong personal brand that will position you as an expert in your industry.

  • Learn from leading social media experts

Our course instructors are experts in using social media effectively to build a personal brand that needs to deliver the results.

  • Join a community of like-minded business experts 

Learn through participation with other students and share your journey by accessing our vibrant Facebook group.

  • Cutting-edge strategy & tactics with real-world results

No fluff or useless theory. Learn the tactics that deliver immediate results for your personal brand.

Personal Branding short course - Social Media College

WHY YOU NEED TO LEARN

PERSONAL BRANDING 

  • Define your personal brand
  • Build your network and credibility
  • Establish yourself as a leader in your industry

LEARN HOW TO

01


Set a clear intention for your personal brand

02


Define a personal brand identity

03


Create a comprehensive personal brand strategy

04


Build your social media marketing asset

05


Leverage your connections and content

87% of the recruiters
that look you up online,
will use LinkedIn

Personal Branding Graph

Build trust and credibility through the power of personal branding on social media

WHO IS THIS COURSE FOR?

This is suitable for those who want to become an industry leader by enhancing their personal brand. 

ENTREPRENEurS
looking to create a unique competitive advantage

FREELANCERS & CONSULTANTS
Looking to harness the power of social media by integrating their personal brand with their business

INFLUENCERS 
Looking to rapidly grow their followers and monetise their social media profiles through collaboration and marketing funnels. 

MARKETING PROFESSIONALS
wanting to build their industry network and generate business leads by establishing themselves as an expert

MEET YOUR INSTRUCTOR

ANDREW FORD

MANAGING DIRECTOR OF SOCIAL STAR

Andrew Ford, has been a leader in the digital marketing and branding industries for over 15 years since cutting his teeth in global tech businesses like Hewlett Packard and IBM. With a masters degree in Entrepreneurship,, he understands the digital marketplace better than most.

Through his company Social Star, Andrew has created a remarkable solution to the digital branding dilemma, it's called e-ttraction - creating digital attraction.  Through this 12 step process, Andrew and his team help business leaders find the most appropriate way to build their personal brand.

"Most companies do marketing under their business brands, but this channel is getting more expensive and difficult to reach your ultimate consumer... So many organisations are turning to their people to do employee marketing. It's a smart move and if done well, can be vastly more effective for a fraction of the cost. However, it takes skill and experience to get it right."

Social Media Strategy short course with Social Media College

WHAT YOU WILL LEARN IN

PERSONAL BRANDING

MODULE 1:

THE POWER OF PERSONAL BRANDING

Learn about the power of personal branding and what you can achieve using the Understand – Build – Leverage methodology

  • Topic 1: Understanding Branding
  • Topic 2: Personal Branding and the e-ttraction™ method

MODULE 2:

UNDERSTAND: VALUES AND PERSONALITY

Describe your personality and values, and learn how it fits with your personal brand.

  • Topic 1: Values
  • Topic 2: Personality

MODULE 3:

UNDERSTAND: LIFE-STAGE AND RESOURCES

Recognise your life-stage and resources, and how they align with your personality and values.

  • Topic 1: Life-stage
  • Topic 2: Resources

MODULE 4:

BUILD: SOCIAL MEDIA

Identify the different social media channels and what might work for your brand.

  • Topic 1: Setting the Stage
  • Topic 2: Social Media Channels

MODULE 5:

BUILD: LINKEDIN

The importance of LinkedIn for your personal branding and how to set up your profile.

  • Topic 1: Pictures and Headlines
  • Topic 2: Contact, URL, Summary and Rich Media
  • Topic 3: Roles, Projects, Education and Recommendations
  • Topic 4: Endorsements, Publications and Subscriptions

MODULE 6:

BUILD: WEBSITE AND SEO

Recognise the importance of a website in your marketing strategy and how to boost your SEO.

  • Topic 1: Websites
  • Topic 2: Search Engine Optimisation (SEO)

MODULE 7:

LEVERAGE: CONNECTIONS AND CONTENT

Recognise different tools to find more connections and generate high quality content.

  • Topic 1: Connections
  • Topic 2: Content 

MODULE 8:

LEVERAGE: PITCH AND CLOSE

Identify the key elements of a great pitch followed by cold, warm and hot sales techniques to close the deal

  • Topic 1: Pitching
  • Topic 2: Closing

THINKING ABOUT JOINING?

Get your questions answered...

FREQUENTLY ASKED QUESTIONS (FAQ)

What can I expect when I purchase the course?

Once you’ve purchased your course, you will receive a welcome email within minutes which will contain all of your login information and simple instructions on how to get started and access your content within the SMC online campus. 


You can click on the link and get started right away. You will have access to all 10 modules however we highly recommend you work through them in sequence

Will this work for my specific industry?

Yes, this course applies to every single industry. We have seen everyone from freelance photographers to large corporates succeed using the power of social media marketing. 


All of the activities within the course are based on your chosen industry so your course work will be completely tailored to your business. 


Plus, we offer a 60 day money-back guarantee to ensure you are 100% happy with the course. 

What kind of support will I get

You will have access to unlimited one-on-one mentor support when you enrol for this course, and not just for the first week, for the full 12 months in which you have course access! 

You will also have access the SMC Facebook group where you can connect with other social media marketers and ask questions, share ideas, and learn from others’ expertise.

Our campus also includes discussion forums where you can engage with other students.

How do I access the 60 day money back guarantee?

If you’re not completely satisfied with the course, Social Media College offers all students a money back guarantee in the first 60 days.  


Please refer to our terms and conditions for eligibility criteria and more information. 


We want to make sure you are 100% happy with this course.  

Download The Course Syllabus

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AUD $229

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AUD $795

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Just seconds after you complete your order, you'll get access to the online course. You can dive right into the course and start implementing these proven personal branding growth strategies starting today! You will also have full course access for 6 months with unlimited mentor support.

Social Media College - 60 Day Money Back Guarantee

60-day money back guarantee

If, for any reason, you don't like this amazing course, you can get a full refund anytime within 60 days after your purchase. If you have any issues, just get in touch with our friendly support team and they'll either help you out until you get the results you need or give you a swift refund.