SOCIAL MEDIA STRATEGY

DEFINE | DESIGN | DELIVER

A highly practical short course designed to make you a Social Media Marketing expert. This course is delivered both online in a self paced format, as well as in virtual workshops.  

Social Media Strategy short course with Social Media College

ACCELERATE YOUR BUSINESS AND CAREER

WITH SOCIAL MEDIA STRATEGY

Social Media Strategy

Deliver the results you've been looking for with a comprehensive and effective social media strategy scale built for success

  • Learn from leading social media experts

Our course leaders are experts in using social media effectively and you’ll learn from them how to design your strategy to impact your audience with relevant content that moves them from follower to customer.

  • Implement your strategy with immediate effect

Right through this course you’ll be working on the strategy for your chosen organisation or personal brand. There are templates for every step that will build together to form a comprehensive strategy document or presentation. 

  • Join a community of like-minded business experts 

Share your experiences with other students within the Social Media Strategy course and in our vibrant Facebook community.


SMC Strategy
Social Media Strategy short course with Social Media College

WHY study

social media strategy

  • Develop strategies to deliver effective social media campaigns
  • Learn how to increase return on advertising spend
  • Establish yourself as an expert in your industry

LEARN HOW TO

01


Identify your social audience and objectives

02


Select the best platforms for maximum return

03


Craft an effective social media strategy

04


Define the role of paid ads and influencers

05


Implement your plan and stay on budget

Number of active 

social media

users in billions

Instagram Marketing with Social Media College

By 2021, the global number of active social media users is expected to reach over 3 billion

WHO IS THIS COURSE FOR?

This course is suitable for those who want to learn how to grow and scale their business using the power of social media marketing.

Business owners and freelancers
Time poor and looking to establish their presence on Facebook and create new opportunities through targeted adverts

AGENCIES
Looking to generate new and improved revenue streams and want to dominate the social media agency scene with expertise that outperforms the competition

INFLUENCERS 
Looking to rapidly grow their followers and monetise their Instagram profiles through collaboration and marketing funnels. 

MARKETING PROFESSIONALS
Looking to increase ROI for existing clients and demonstrate advanced knowledge of campaign management and analytics to prospective customers

MEET YOUR INSTRUCTOR

JONATHON TANNER

CEO & CO-FOUNDER OF SOCIAL MEDIA COLLEGE

Jonathon Tanner is a highly motivated and successful CEO, entrepreneur and strategy consultant with a passion for emerging technologies. 


Jonathon spent 15 years working with over 50 different businesses, in all different industries, from startups to companies turning over $4B in revenue. He conducted due diligence on a business that solely used social media to grow its revenue. This business had achieved over 1,000% revenue growth in 2 years and would go on to be acquired for over $200M dollars. Jonathon co-authored the Diploma of Social Media Marketing and loves experiencing the power of social media marketing first hand. 

"The success of the campaign will be determined by the strategy" 

Social Media Strategy short course with Social Media College

WHAT YOU WILL LEARN IN

Social Media Strategy

MODULE 1:

INTRODUCTION TO SOCIAL MEDIA STRATEGY

Understand social media marketing and the strategy development process.

  • Topic 1: Setting the Stage
  • Topic 2: Understanding the Social Media Marketing Process
  • Topic 3: Strategy in Context
  • Topic 4: Buyer Stages
  • Topic 5: The Influence of Strategy
  • Topic 6: Strategic Ideas
  • Topic 7: The 8-step Strategy Process

MODULE 2:

START WHERE YOU ARE

Use a social media audit and SWOT analysis to establish your current state.

  • Topic 1: The Social Media Audit
  • Topic 2: Review Online Presence
  • Topic 3: Assess Profile Consistency
  • Topic 4: Analyse Performance
  • Topic 5: Examine Competitors
  • Topic 6: Review SEO Results
  • Topic 7: Determine Brand Identity
  • Topic 8: Conduct a SWOT Analysis

MODULE 3:

SETTING SOCIAL MEDIA OBJECTIVES

Align your social media strategy with your organisation/personal brand strategy.

  • Topic 1: Introduction
  • Topic 2: Top Down Strategy
  • Topic 3: XERO example
  • Topic 4: Buyer stages 
  • Topic 5: Buyer Stages and Quantitative Objectives
  • Topic 6: Buyer stages and Qualitative Objectives
  • Topic 7: Set ‘S.M.A.R.T.’ Objectives and B.H.A.G.s
  • Topic 8: Set Key Performance Indicators (KPIs)

MODULE 4:

IDENTIFYING YOUR AUDIENCE

Audience segmentation, behaviour, demographics and persona.

  • Topic 1: Audience Personas
  • Topic 2: Audience Segments
  • Topic 3: Where to start?

MODULE 5:

CHOOSING THE RIGHT CHANNEL

Inform your choice with channel usage, purpose, content and performance

  • Topic 1: The Big 5
  • Topic 2: Audience Usage
  • Topic 3: Content and Channel Choice
  • Topic 4: Buyer Stages and Channel Choice
  • Topic 5: Which Channel, Which Metrics?
  • Topic 6:  Costs and Maintenance

MODULE 6:

CONTENT STRATEGY

Content categories, purpose, topics, formats, repurposing and scheduling.

  • Topic 1: Content Categories
  • Topic 2: Content Purpose
  • Topic 3: Content Decisions
  • Topic 4: Media and Content Formats                                        
  • Topic 5: Content and Buyer Stages
  • Topic 6: Content Creation
  • Topic 7: Reusing Content
  • Topic 8: Content Scheduling        
  •  Topic 9: Content Strategy Example and Templates

MODULE 7:

BEING SOCIAL

Collaboration opportunities, influencer partnerships, community management

  • Topic 1: Collaboration
  • Topic 2: Influencers
  • Topic 3: Community Management
  • Topic 4: Social Listening
  • Topic 5: Audience feedback

MODULE 8:

IMPLEMENTING THE STRATEGY

Paid advertising, budgeting, resourcing, implementation and management tools

  • Topic 1: Paid Advertising
  • Topic 2: Creating a Social Media Budget
  • Topic 3: Identifying Required Resources
  • Topic 4: Implementation Plan
  • Topic 5: Legal and Ethical Requirements
  • Topic 6: Social Media Management Tools

MODULE 9:

ANALYSING FOR IMPROVEMENT

Data metrics, tracking expenses, analysis and insights, performance reports.

  • Topic 1: Metrics That Matter
  • Topic 2: Tracking Expenses
  • Topic 3: Measuring Effectiveness
  • Topic 4: Performance Reports

THINKING ABOUT JOINING?

Get your questions answered...

FREQUENTLY ASKED QUESTIONS (FAQ)

What can I expect when I purchase the course?

Once you’ve purchased your course, you will receive a welcome email within minutes which will contain all of your login information and simple instructions on how to get started and access your content within the SMC online campus. 


You can click on the link and get started right away. You will have access to all 10 modules however we highly recommend you work through them in sequence

Will this work for my specific industry?

Yes, this course applies to every single industry. We have seen everyone from freelance photographers to large corporates succeed using the power of social media marketing. 


All of the activities within the course are based on your chosen industry so your course work will be completely tailored to your business. 


Plus, we offer a 60 day money-back guarantee to ensure you are 100% happy with the course. 

What kind of support will I get

You will have access to unlimited one-on-one mentor support when you enrol for this course, and not just for the first week, for the full 12 months in which you have course access! 

You will also have access the SMC Facebook group where you can connect with other social media marketers and ask questions, share ideas, and learn from others’ expertise.

Our campus also includes discussion forums where you can engage with other students.

How do I access the 60 day money back guarantee?

If you’re not completely satisfied with the course, Social Media College offers all students a money back guarantee in the first 60 days.  


Please refer to our terms and conditions for eligibility criteria and more information. 


We want to make sure you are 100% happy with this course.  

Download The Course Syllabus

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AUD $229

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Just seconds after you complete your order, you'll get access to the online course. You can dive right into the course and start implementing these proven social media marketing growth strategies starting today! You will also have full course access for 6 months with unlimited mentor support.

Social Media College - 60 Day Money Back Guarantee

60-day money back guarantee

If, for any reason, you don't like this amazing course, you can get a full refund anytime within 60 days after your purchase. If you have any issues, just get in touch with our friendly support team and they'll either help you out until you get the results you need or give you a swift refund.