SOCIAL MEDIA STRATEGY
DEFINE | DESIGN | DELIVER
A highly practical short course designed to make you a Social Media Marketing expert. This course is delivered both online in a self paced format, as well as in virtual workshops.
ACCELERATE YOUR BUSINESS AND CAREER
WITH SOCIAL MEDIA STRATEGY
Deliver the results you've been looking for with a comprehensive and effective social media strategy scale built for success
Our course leaders are experts in using social media effectively and you’ll learn from them how to design your strategy to impact your audience with relevant content that moves them from follower to customer.
Right through this course you’ll be working on the strategy for your chosen organisation or personal brand. There are templates for every step that will build together to form a comprehensive strategy document or presentation.
Share your experiences with other students within the Social Media Strategy course and in our vibrant Facebook community.
social media strategy
LEARN HOW TO
Identify your social audience and objectives
Select the best platforms for maximum return
Craft an effective social media strategy
Define the role of paid ads and influencers
Implement your plan and stay on budget
Number of active
users in billions
By 2021, the global number of active social media users is expected to reach over 3 billion
WHO IS THIS COURSE FOR?
This course is suitable for those who want to learn how to grow and scale their business using the power of social media marketing.
Business owners and freelancers
Time poor and looking to establish their presence on Facebook and create new opportunities through targeted adverts
Looking to generate new and improved revenue streams and want to dominate the social media agency scene with expertise that outperforms the competition
Looking to rapidly grow their followers and monetise their Instagram profiles through collaboration and marketing funnels.
Looking to increase ROI for existing clients and demonstrate advanced knowledge of campaign management and analytics to prospective customers
MEET YOUR INSTRUCTOR
CEO & CO-FOUNDER OF SOCIAL MEDIA COLLEGE
Jonathon Tanner is a highly motivated and successful CEO, entrepreneur and strategy consultant with a passion for emerging technologies.
Jonathon spent 15 years working with over 50 different businesses, in all different industries, from startups to companies turning over $4B in revenue. He conducted due diligence on a business that solely used social media to grow its revenue. This business had achieved over 1,000% revenue growth in 2 years and would go on to be acquired for over $200M dollars. Jonathon co-authored the Diploma of Social Media Marketing and loves experiencing the power of social media marketing first hand.
"The success of the campaign will be determined by the strategy"
WHAT YOU WILL LEARN IN
Social Media Strategy
INTRODUCTION TO SOCIAL MEDIA STRATEGY
Understand social media marketing and the strategy development process.
START WHERE YOU ARE
Use a social media audit and SWOT analysis to establish your current state.
SETTING SOCIAL MEDIA OBJECTIVES
Align your social media strategy with your organisation/personal brand strategy.
IDENTIFYING YOUR AUDIENCE
Audience segmentation, behaviour, demographics and persona.
CHOOSING THE RIGHT CHANNEL
Inform your choice with channel usage, purpose, content and performance
Content categories, purpose, topics, formats, repurposing and scheduling.
Collaboration opportunities, influencer partnerships, community management
IMPLEMENTING THE STRATEGY
Paid advertising, budgeting, resourcing, implementation and management tools
ANALYSING FOR IMPROVEMENT
Data metrics, tracking expenses, analysis and insights, performance reports.
THINKING ABOUT JOINING?
Get your questions answered...
FREQUENTLY ASKED QUESTIONS (FAQ)
Once you’ve purchased your course, you will receive a welcome email within minutes which will contain all of your login information and simple instructions on how to get started and access your content within the SMC online campus.
You can click on the link and get started right away. You will have access to all 10 modules however we highly recommend you work through them in sequence
Yes, this course applies to every single industry. We have seen everyone from freelance photographers to large corporates succeed using the power of social media marketing.
All of the activities within the course are based on your chosen industry so your course work will be completely tailored to your business.
Plus, we offer a 60 day money-back guarantee to ensure you are 100% happy with the course.
You will have access to unlimited one-on-one mentor support when you enrol for this course, and not just for the first week, for the full 12 months in which you have course access!
You will also have access the SMC Facebook group where you can connect with other social media marketers and ask questions, share ideas, and learn from others’ expertise.
Our campus also includes discussion forums where you can engage with other students.
If you’re not completely satisfied with the course, Social Media College offers all students a money back guarantee in the first 60 days.
Please refer to our terms and conditions for eligibility criteria and more information.
We want to make sure you are 100% happy with this course.
Download The Course Syllabus
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Just seconds after you complete your order, you'll get access to the online course. You can dive right into the course and start implementing these proven social media marketing growth strategies starting today! You will also have full course access for 6 months with unlimited mentor support.
60-day money back guarantee
If, for any reason, you don't like this amazing course, you can get a full refund anytime within 60 days after your purchase. If you have any issues, just get in touch with our friendly support team and they'll either help you out until you get the results you need or give you a swift refund.