SOCIAL MEDIA STRATEGY

DEFINE | DESIGN | DELIVER

Set yourself up for success with a social media marketing strategy that is tailored for your organisation. Choose the platforms that will work best for your campaigns, and target your audience with value adding content that will promote a loyal following.

Whether you are just getting started, or want to continue to optimise your existing success social media marketing strategy, we have got you covered.

Social Media Strategy short course with Social Media College

ACCELERATE YOUR BUSINESS AND CAREER

WITH SOCIAL MEDIA STRATEGY

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Deliver the results you've been looking for with a comprehensive and effective social media strategy scale built for success

Learn from leading social media experts

Our course leaders are experts in using social media effectively and you’ll learn from them how to design your strategy to impact your audience with relevant content that moves them from follower to customer.

Implement your strategy with immediate effect

Right through this course you’ll be working on the strategy for your chosen organisation or personal brand. There are templates for every step that will build together to form a comprehensive strategy document or presentation.

Join a community of like-minded business experts

Share your experiences with other students within the Social Media Strategy course and in our vibrant Facebook community.

WHY study

social media strategy

Develop strategies to deliver effective social media campaigns
Learn how to increase return on advertising spend
Establish yourself as an expert in your industry

LEARN HOW TO

Identify your social audience and objectives

Select the best platforms for maximum return

Craft an effective social media strategy

Define the role of paid ads and influencers

Implement your plan and stay on budget

Number of active

social media

users in billions

By 2021, the global number of active social media users is expected to reach over 3 billion

WHO SOCIAL MEDIA STRATEGY IS FOR?

Social media strategy is suitable for those who want to learn how to grow and scale their business using the power of social media marketing.

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Business owners and freelancers
Time poor and looking to establish their presence on Facebook and create new opportunities through targeted adverts

AGENCIES
Looking to generate new and improved revenue streams and want to dominate the social media agency scene with expertise that outperforms the competition

INFLUENCERS
Looking to rapidly grow their followers and monetise their Instagram profiles through collaboration and marketing funnels.

MARKETING PROFESSIONALS
Looking to increase ROI for existing clients and demonstrate advanced knowledge of campaign management and analytics to prospective customers

MEET YOUR INSTRUCTOR

JONATHON TANNER

CO-CEO OF SOCIAL MEDIA COLLEGE

Jonathon Tanner is a highly motivated and successful CEO, entrepreneur and strategy consultant with a passion for emerging technologies.

Jonathon spent 15 years working with over 50 different businesses, in all different industries, from startups to companies turning over $4B in revenue. He conducted due diligence on a business that solely used social media to grow its revenue. This business had achieved over 1,000% revenue growth in 2 years and would go on to be acquired for over $200M dollars. Jonathon co-authored the Diploma of Social Media Marketing and loves experiencing the power of social media marketing first hand.

"The success of the campaign will be determined by the strategy"

WHAT YOU WILL LEARN IN

Social Media Strategy

ST001:

INTRODUCTION TO SOCIAL MEDIA STRATEGY

Understand social media marketing and the strategy development process.

Topic 1: Setting the Stage
Topic 2: Understanding the Social Media Marketing Process
Topic 3: Strategy in Context

Topic 4: Buyer Stages
Topic 5: The Influence of Strategy
Topic 6: Strategic Ideas
Topic 7: The 8-step Strategy Process

ST002:

START WHERE YOU ARE

Use a social media audit and SWOT analysis to establish your current state.

Topic 1: The Social Media Audit
Topic 2: Review Online Presence
Topic 3: Assess Profile Consistency
Topic 4: Analyse Performance

Topic 5: Examine Competitors
Topic 6: Review SEO Results
Topic 7: Determine Brand Identity
Topic 8: Conduct a SWOT Analysis

ST003:

SETTING SOCIAL MEDIA OBJECTIVES

Align your social media strategy with your organisation/personal brand strategy.

Topic 1: Introduction
Topic 2: Top Down Strategy
Topic 3: XERO example
Topic 4: Buyer stages

Topic 5: Buyer Stages and Quantitative Objectives
Topic 6: Buyer stages and Qualitative Objectives
Topic 7: Set ‘S.M.A.R.T.’ Objectives and B.H.A.G.s
Topic 8: Set Key Performance Indicators (KPIs)

ST004:

IDENTIFYING YOUR AUDIENCE

Audience segmentation, behaviour, demographics and persona.

Topic 1: Audience Personas
Topic 2: Audience Segments
Topic 3: Where to start?

ST005:

CHOOSING THE RIGHT CHANNEL

Inform your choice with channel usage, purpose, content and performance

Topic 1: The Big 5
Topic 2: Audience Usage
Topic 3: Content and Channel Choice

Topic 4: Buyer Stages and Channel Choice
Topic 5: Which Channel, Which Metrics?
Topic 6: Costs and Maintenance

ST006:

CONTENT STRATEGY

Content categories, purpose, topics, formats, repurposing and scheduling.

Topic 1: Content Categories
Topic 2: Content Purpose
Topic 3: Content Decisions
Topic 4: Media and Content Formats

Topic 5: Content and Buyer Stages
Topic 6: Content Creation
Topic 7: Reusing Content
Topic 8: Content Scheduling
Topic 9: Content Strategy Example and Templates

ST007:

BEING SOCIAL

Collaboration opportunities, influencer partnerships, community management

Topic 1: Collaboration
Topic 2: Influencers
Topic 3: Community Management

Topic 4: Social Listening
Topic 5: Audience feedback

ST008:

IMPLEMENTING THE STRATEGY

Paid advertising, budgeting, resourcing, implementation and management tools

Topic 1: Paid Advertising
Topic 2: Creating a Social Media Budget
Topic 3: Identifying Required Resources

Topic 4: Implementation Plan
Topic 5: Legal and Ethical Requirements
Topic 6: Social Media Management Tools

ST009:

ANALYSING FOR IMPROVEMENT

Data metrics, tracking expenses, analysis and insights, performance reports.

Topic 1: Metrics That Matter
Topic 2: Tracking Expenses

Topic 3: Measuring Effectiveness
Topic 4: Performance Reports

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Get your questions answered...

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FREQUENTLY ASKED QUESTIONS (FAQ)

What can I expect when I purchase the course?

Once you’ve purchased your course, you will receive a welcome email within minutes which will contain all of your login information and simple instructions on how to get started and access your content within the SMC online campus.

You can click on the link and get started right away. You will have access to all 10 modules however we highly recommend you work through them in sequence

Will this work for my specific industry?

Yes, this course applies to every single industry. We have seen everyone from freelance photographers to large corporates succeed using the power of social media marketing.

All of the activities within the course are based on your chosen industry so your course work will be completely tailored to your business.

Plus, we offer a 60 day money-back guarantee to ensure you are 100% happy with the course.

What kind of support will I get

You will have access to unlimited one-on-one mentor support when you enrol for this course, and not just for the first week, for the full 12 months in which you have course access!

You will also have access the SMC Facebook group where you can connect with other social media marketers and ask questions, share ideas, and learn from others’ expertise.

Our campus also includes discussion forums where you can engage with other students.

How do I access the 60 day money back guarantee?

If you’re not completely satisfied with the course, Social Media College offers all students a money back guarantee in the first 60 days.

Please refer to our terms and conditions for eligibility criteria and more information.

We want to make sure you are 100% happy with this course.

Choose your preferred payment option

2x Monthly Payments

AUD $398

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1 x Single Payment

AUD $795

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Secure and protected checkout

Just seconds after you complete your order, you'll get access to the online course. You can dive right into the course and start implementing these proven social media marketing growth strategies starting today! You will also have full course access for 6 months with unlimited mentor support.

60-day money back guarantee

If, for any reason, you don't like this amazing course, you can get a full refund anytime within 60 days after your purchase. If you have any issues, just get in touch with our friendly support team and they'll either help you out until you get the results you need or give you a swift refund.