YouTube MARKETING

CREATE | DISTRIBUTE | ENGAGE

A highly practical short course designed to make you a YouTube marketing expert. This course is delivered both online in a self paced format, as well as in virtual workshops. 

Jonathon Tanner

Our specially-designed course has been created for any freelancer, agency or small-medium business, looking to unlock the power of YouTube marketing

  • Learn from leading YouTube experts

Our course leaders are experts in using YouTube Content Marketing and Advertising to increase reach, build brand awareness, gain subscribers and generate new sales.

  • Use your YouTube strategy immediately

Implement the strategies, templates, and content tips, used on this course and apply them to your YouTube Channel.

  • Join a community of like-minded business experts 

Share your experiences with other students on the YouTube Marketing course in our vibrant Facebook community. 

YouTube Mockup

WHY YOU NEED TO LEARN

YouTUbe MARKETING

  • Generate increased customers and sales
  • Amplify the effectiveness of campaigns
  • Show up in more search results

LEARN HOW TO

01


Create engaging YouTube videos

02


Use paid YouTube ads

03


Record, edit and publish videos

04


Grow and manage your channel

05


Analyse and report 

Number of active

YouTube users in

billions

youtube users

By 2021, the global number of YouTube users is expected to reach 2.1 billion

WHO IS THIS COURSE FOR?

This course is suitable for those who want to learn how to grow and scale your business using YouTube. 

Business owners and freelancers
Time poor and looking to establish their presence on YouTube and create new opportunities through targeted adverts & engaging videos

AGENCIES
Looking to generate new and improved revenue streams and want to dominate the social media agency scene with expertise that outperforms the competition

INFLUENCERS 
Looking to rapidly grow their followers and monetise their YouTube profiles through collaboration and marketing funnels. 

MARKETING PROFESSIONALS
Looking to increase ROI for existing clients and demonstrate advanced knowledge of campaign management and analytics to prospective customers

MEET YOUR INSTRUCTOR

JONATHON TANNER

CEO & CO-FOUNDER OF SOCIAL MEDIA COLLEGE

Jonathon Tanner is a highly motivated and successful CEO, entrepreneur and strategy consultant with a passion for emerging technologies. Jonathon co-authored the Diploma of Social Media Marketing and has worked with hundreds of businesses, teaching them how to succeed online. 


Jonathon spent 15 years working with over 50 different businesses, in all different industries, from startups to companies turning over $4B in revenue. He conducted due diligence on a business that solely used social media to grow its revenue. This business had achieved over 1,000% revenue growth in 2 years and would go on to be acquired for over $200M dollars. 

"The best way to predict the future is to create it"

youtube logo

WHAT YOU WILL LEARN IN

YouTUbe MARKETING

MODULE 1:

INTRODUCTION TO YOUTUBE MARKETING

An introduction to your learning experience.

  • Course Structure
  • Your Learning Experience
  • Your Workbook

MODULE 2:

YouTube Overview

A YouTube overview including features and advantages

  • Topic 1: Network Context
  • Topic 2: YouTube by the Numbers
  • Topic 3: YouTube Advantages 
  • Topic 4: Gear & Equipment

MODULE 3:

Core Features

Learn how to create a channel, upload video, use ads, playlists and end screens. Explore live, 360° video and Shorts

  • Topic 1: YouTube channels
  • Topic 2: The YouTube Ads Structure
  • Topic 3: Playlists
  • Topic 4: End-screens
  • Topic 5: Types of Video (including YouTube Shorts)
  • Topic 6: Marketing Opportunity Categories

MODULE 4:

Organic Implementation

Grow your knowledge of optimising for maximum views, how to grow your network and provide value to your audience

  • Topic 1: The YouTube Algorithm
  • Topic 2: Growing Your Network
  • Topic 3: Adding Value
  • Topic 4: Content Types

MODULE 5:

Paid Advertising

Explore the range of advertising formats including TrueView, Discovery and Bumper ads, partnering with influencers and ad campaigns

  • Topic 1: Advertising Formats
  • Topic 2: Influencers
  • Topic 3: Paid Implementation
  • Topic 4: Creating an Ad Campaign

MODULE 6:

Video Production

Learn about video production stages, recording and editing. How to use Canva for editing and thumbnails

  • Topic 1: Video Production Stages
  • Topic 2: Recording
  • Topic 3: Video Editing
  • Topic 4: Thumbnails
  • Topic 5: Popular Video Types
  • Topic 6: Best Practices

MODULE 7:

Building Engagement

Customise your channel, Call to Actions (CTAs), creating banners and encouraging engagement

  • Topic 1: Engaging the Masses
  • Topic 2: Case Studies
  • Topic 3: Hero, Hub, Help Strategy

MODULE 8:

Growing Your Channel

Learn the four Cs – Cross promotion, Consistency, Collaboration and Creativity

  • Topic 1: The Four Cs of Channel Growth
  • Topic 2: Key Benefits
  • Topic 3: Other Ways to Grow Your Channel

MODULE 9:

Analytics and Reporting

Optimise your campaigns with analytics and insights. Report on key metrics.

  • Topic 1: Structure a Report
  • Topic 2: How to Use Analytics
  • Topic 3: Insights & Reporting
  • Topic 4: Key Metrics
  • Topic 5: Reporting Templates

THINKING ABOUT JOINING?

Get your questions answered...

FREQUENTLY ASKED QUESTIONS (FAQ)

What can I expect when I purchase the course?

Once you’ve purchased your course, you will receive a welcome email within minute which will contain all of your login information and simple instructions on how to get started and access your content within the SMC online campus. 


You can click on the link and get started right away. You will have access to all 10 modules however we highly recommend you work through them in sequence

Will this work for my specific industry?

Yes, this course applies to every single industry. We have seen everyone from freelance photographers to large corporates succeed using Facebook Marketing. 


All of the activities within the course are based on your chosen industry so your course work will be completely tailored to your business. 


Plus, we offer a 60-day money-back guarantee to ensure you are 100% happy with the course. 


What kind of support will I get

You will have access to unlimited one-on-one mentor support when you enrol for this course, and not just for the first week, for the full 6 months in which you have course access! 

You will also have access the SMC Facebook group where you can connect with other social media marketers and ask questions, share ideas, and learn from others’ expertise.

Our campus also includes discussion forums where you can engage with other students.

 

How do I access the 60 day money back guarantee?

If you’re not completely satisfied with the course, Social Media College offers all students a money back guarantee in the first 60 days.  


Please refer to our terms and conditions for eligibility criteria and more information. 


We want to make sure you are 100% happy with this course. 

 

Register for our upcoming YouTube Masterclass

How to Make YouTube Videos Like the Pros

Choose your preferred payment option

4 x Monthly Payment Plan

AUD $229

  • Secure and protected checkout

1 x Single Payment

AUD $795

  • Secure and protected checkout

Just seconds after you complete your order, you'll get access to the online course. You can dive right into the course and start implementing these proven YouTube Marketing growth strategies starting today! You will also have full course access for 6 months with unlimited mentor support.

Social Media College - 60 Day Money Back Guarantee

60-day money back guarantee

If, for any reason, you don't like this amazing course, you can get a full refund anytime within 60 days after your purchase. If you have any issues, just get in touch with our friendly support team and they'll either help you out until you get the results you need or give you a swift refund.