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DIPLOMA OF SOCIAL MEDIA MARKETING

10904NAT 

The world's market leading formal qualification in social media marketing delivered through our partner College and Universities. Get qualified today.

FINALIST FOR THE

BEST BLENDED LEARNING MODEL

DIPLOMA OF SOCIAL MEDIA MARKETING

LinkedIn Marketing Course - Social Media College

WHY YOU NEED TO STUDY

DIPLOMA OF SOCIAL MEDIA MARKETING

  • Accelerate your career
  • Expand your network with like–minded social media marketers
  • Immediately apply your social media marketing skills to your chosen business

BENEFITS OF SOCIAL MEDIA

01

Reach a huge, global audience

02

Pinpoint your exact target market

03

Improve brand loyalty 

04

Convert leads into paying customers

05

Increase website traffic and engagement

Number of active

social media users in

billions

DSMM Statistic

By 2023, the global number of social media users is expected to reach 4.2 billion

social media careers

This course is suitable for marketers of all levels of experience as the program will take you through all of the key elements of social media marketing. 

Get ahead and stand out from the competition with a qualification that formalises your skills. 

Managerial Roles

$90-$200K+ salary

  • Marketing Director/Manager
  • Social Media Manager
  • Social Media Strategy Manager

Upskilled Roles

$75-$90K+ salary

  • Brand Manager
  • Social Media Strategist
  • Content Marketing Strategist

Entry Level Roles

$60-$75K+ salary

  • Social Media Coordinator
  • Digital Marketing Assistant
  • Communications Assistant
Enquire Today

WHAT YOU WILL LEARN IN THE

DIPLOMA OF SOCIAL MEDIA MARKETING

NAT10904001:

Plan, Implement and Manage Content Marketing

  • Module 1: Content Marketing Overview
  • Module 2: Content Strategy
  • Module 3: Imagery
  • Module 4: Short-form Video
  • Module 5: Long-form Video
  • Module 6: Audio Content
  • Module 7: Written Content
  • Module 8: Bringing it all Together

SIRXMKT006:

Develop a Social Media Strategy

  • Module 1: Intro to social media strategy
  • Module 2: Start where you are
  • Module 3: Setting social media objectives
  • Module 4: Identify your Audience
  • Module 5: Choosing the right Channels
  • Module 6: Content Strategy
  • Module 7: Being Social
  • Module 8: Implement the Strategy
  • Module 9: Analysing and Reporting

NAT10904002:

Plan, Conduct and Optimise Organic Social Media Marketing

  • Module 1: Organic Social Media Marketing Strategy
  • Module 2: Organic Content Strategy
  • Module 3: Maximising Efficiency and Engagement
  • Module 4: Facebook
  • Module 5: Instagram
  • Module 6: LinkedIn
  • Module 7: Twitter
  • Module 8: YouTube
  • Module 9: Niche Channels

NAT10904003

Plan, Manage, and Optimise Paid Social Media Advertising

  • Module 1: Paid Social Media Marketing Strategy
  • Module 2: Facebook Advertising overview
  • Module 3: Creating Facebook Ads
  • Module 4: Facebook Campaign Reporting and Optimisation
  • Module 5: Instagram Advertising
  • Module 6: LinkedIn Advertising Module
  • Module 7: Twitter Advertising Module
  • Module 8: YouTube Advertising
  • Module 9: Influencer Marketing and Social Shopping

NAT10904004:

Establish, Build and Leverage a Personal Brand on Social Media

  • Module 1: The Power of Personal Branding
  • Module 2: Understand: Values and Personality
  • Module 3: Understand: Life-stage and Resources
  • Module 4: Build: Social Media Module
  • Module 5: Build: LinkedIn
  • Module 6: Build: Website and SEO
  • Module 7: Leverage: Connections and Content
  • Module 8: Leverage: Pitch and Close

NAT10904005:

Plan, Implement and Manage Social Media Conversion Strategies

  • Module 1: Social Media Marketing Process
  • Module 2: Writing Copy that Converts
  • Module 3: Landing Pages
  • Module 4: Retargeting
  • Module 5: Email Marketing
  • Module 6: Building Your List
  • Module 7: A/B Testing
  • Module 8: Measuring and Optimising

+ 3 Elective Units

Elective units are categorised into 2 groups whereby students can choose from marketing skills and transferable skills

Our

partners

Social Media College partner with leading Colleges and Universities to deliver our market-leading Diploma of Social Media Marketing. 


Our Diploma also articulates into a number of university programs. 


If you are interested in applying for the Diploma, click the button below and we will assist you in finding the best provider to suit your requirements. 

Enrol in the Diploma Today
Become an RTO Partner Today

LEADING education providers

AIM_Secondary-Logo_Horizontal_Ultramarine (2)
qiba logo
Kirana colleges Australia logo
orana-college
BIA Logo

FREQUENTLY ASKED QUESTIONS (FAQ)

When I enrol, will I be studying with Social Media College?

Social Media College are the accredited course owners of the 10904NAT Diploma of Social Media Marketing, however we are not a Registered Training Organisation (RTO) and therefore we do not deliver the Diploma directly. 


Instead, we focus on develop course content alongside the experts in the industry, and we keep this course content up-to-the-minute. We then partner with market-leading RTOs to deliver the Diploma. 


We have over 30 partners across the country who deliver the Diploma both online and face-to-face, as well as a blend of the two. 


As such, our team can assist you in finding the perfect Colege/University to study with to ensure you have the best opportunities available and achieve the best learning outcomes. 


Get in touch with us via the enquiry form for more details! 

 

Will I gain a formal qualification after completing the Diploma?

The 10904NAT Diploma of Social Media Marketing is the first and only formal qualification for social media specifically. Accredited by the Australian government, this formal qualification will provide graduates with the certificate they need to succeed. 

 

Will the Diploma content be suitable for my industry?

Yes, this course applies to every single industry. We have seen everyone from freelance photographers to large corporates succeed using the power of social media marketing. 


All of the activities within the Diploma are based on your chosen industry so your course work will be completely tailored to your business. 

 

I am an RTO and would like to deliver the Diploma, how do we get this on scope?

That is great to hear and we would love to speak with you about this exciting opportunity. 


We do have an application form we will need you to populate which you can find at the bottom of this page. 

 

Download The Course Syllabus

Enter your details below to receive our course syllabus directly to your inbox:

Are you an RTO interested in delivering the Diploma?

Apply to become one of our trusted delivery partners by completing our application form:

Apply Today