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Establish yourself as an industry expert, create an engaging content marketing strategy, identify key connections and maximise sales opportunities.

Learn from LinkedIn’s leading sales professionals 

Our course leaders are experts in using LinkedIn to generate brand reach and awareness as well as lead generation and new pipeline sales opportunities.

Join a community of like-minded business experts

Share your experiences with other students on the LinkedIn course in our vibrant Facebook community.

Use your LinkedIn strategy with immediate effect

Access the tools, templates and exercises we provide, turning them into powerful marketing strategies for your LinkedIn profile.

Cutting-edge strategy & tactics with real-world results
No fluff or useless theory. Learn the tactics that deliver immediate results for your business or personal account.

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Who Is This Course For?

Social Media College - Entrepreneur

Marketers looking to create a professional presence and identify new business opportunities.

Social Media College - Entrepreneurs

Business Owners who need to develop new lead generation techniques and convert enquiries into sales.

Social Media College - Freelancer

Sales Professionals needing help to identify key decision makers and budget holders while building a network of prospects.

SocialMediaCollege-Entrepreneurs

Student & Job Seekers want to prove to your future employer that you are the one to watch? This course will help you define your presence on the world's most important professional network

 

A Few Great Companies Our Students Work For


Key Benefits 

After you've completed this one-day intensive workshop, or 15-20 hour online course, you'll learn the essential skills to become a professional LinkedIn user.

 Icon Understand the key to LinkedIn profiles that attracts views

 Icon Utilise your profile as a way to engage prospective customers

 Icon Create and execute a LinkedIn content strategy

 Icon Build your authority and reputation to increase trust

 Icon Identify new clients and new business opportunities

 Icon Get discovered through organic LinkedIn searches

 Icon Access tools and templates to maximise efficiency

 Icon Establish business pages that attract engaged audiences

 Icon Develop a network of ambassadors who promote your services

 Icon Access our vibrant Facebook group of like-minded marketers

 Icon Become a member of SMC's alumni network

 Icon Add your SMC Certificate of Completion to LinkedIn

What You'll Learn

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Module 1. 
INTRO TO LINKEDIN MARKETING
Understand the value and opportunities LinkedIn can offer

Module 2. 
THE LINKEDIN LANDSCAPE
Learn why LinkedIn isn’t like other social media platforms and why this is important

Module 3. 
CREATING GREAT CONTENT 
Understand what people using LinkedIn are looking for - and how to create it

Module 4. 
DEVELOP A PROFESSIONAL PROFILE
Construct an authoritative and professional profile that attracts the right audience

Module 5. 
USING YOUR PROFILE EFFECTIVELY
Take your profile to the next level and turn it into your greatest marketing asset

Module 6. 
MARKETING THROUGH COMPANY PAGES
Develop a content strategy for your business that builds reach, awareness and sales

Module 7. 
LINKEDIN PAID ADVERTISING  
Learn how to promote campaigns that create new business opportunities

Module 8. 
COMMUNITY MANAGEMENT
Create a network of professionals who promote the products or services you offer

Module 9. 
UNDERSTANDING LINKEDIN ANALYTICS Measure results and adjust your strategies to increase effective use of LinkedIn

Meet Your Instructor

Jonathon Tanner

CEO & Co-Founder of Social Media College
Author of Diploma of Social Media Marketing
Social Media Expert, Speaker & Consultant
 
See us in action!
 


Convenient Study Options

STUDY ONLINE, ANYWHERE ANYTIME

Ditch the commute and study on your own terms with our market-leading online portal.

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1 DAY WORKSHOP, ON CAMPUS

Escape your business for a full day of immersive learning at our campuses in CBD locations.

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ONLINE

From $795 + gst
Anywhere, anytime

ENROL NOW

WORKSHOP

2020 workshop dates will be announced soon
Join the waitlist to be the first to hear

JOIN THE WAITLIST