<img height="1" width="1" style="display:none;" alt="" src="https://dc.ads.linkedin.com/collect/?pid=220500&amp;fmt=gif">

Deliver the results you've been looking for with a comprehensive and effective social media strategy scale built for success

Learn from social media experts
Our course leaders are experts in using social media effectively and you’ll learn from them how to design your strategy to impact your audience with relevant content that moves them from follower to customer.

Implement your strategy with immediate effect
Right through this course you’ll be working on the strategy for your chosen organisation or personal brand. There are templates for every step that will build together to form a comprehensive strategy document or presentation. By them time you’re done you’ll have everything ready to go!

Join a community of like-minded business experts
Share your experiences with other students within the Social Media Strategy course and in our vibrant Facebook community.

Cutting-edge strategy & tactics with real-world results
No fluff or useless theory. Learn the tactics that deliver immediate results for your business or personal account.

SMC Strategy

Who Is This Course For?

Social Media College - Entrepreneur

Business Owners looking for increased engagement and better results

Social Media College - Entrepreneurs

Entrepreneurs needing a clear, easy to action approach that delivers results

Social Media College - Freelancer

Freelancers & agencies ready to deeply understand the drivers and influencers of successful social media campaigns

Social Media College - Instagram Influencers

Influencers wanting to put more structure behind their strategy to rapidly grow their profiles and increase revenue opportunities

 

A Few Great Companies Our Students Work For


Key Benefits 

After you've completed this one-day intensive workshop, or 15-20 hour online course, you'll have the essential skills to develop a comprehensive and effective social media strategy. 

 Icon  Understand buyer stages and their impact on your strategy

 Icon  Develop a tailored social media strategy 

 Icon  Conduct a social media audit on your existing presence

 Icon  Write objectives and KPIs that drive performance

 Icon  Develop buyer personas to target with relevant content

 Icon  Choose the right social media network(s) for your strategy

 Icon  Analyse data metrics to gain insights & continuously improve

 Icon  Understand content categories, purpose and formats

 Icon  Collaborate with your audience & influencers 

 Icon  Plan your budget, resourcing and campaign management

 Icon  Download & keep useful templates and checklists

 Icon  Access our vibrant Facebook group of like-minded marketers

 Icon  Become a member of SMC's alumni network

 Icon  Add your SMC Certificate of Completion to LinkedIn

What You'll Learn

Instagram design-01-5

Module 1. 
INTRO TO SOCIAL MEDIA STRATEGY
Understand social media marketing and the strategy development process

Module 2. 
START WHERE YOU ARE
Use a social media audit and SWOT analysis to establish your current state

Module 3. 
DEFINING OBJECTIVES
Align your social media strategy with your organisation/personal brand strategy

Module 4. 
IDENTIFYING YOUR AUDIENCE
Audience segmentation, behaviour, demographics and persona

Module 5. 
CHOOSING THE RIGHT CHANNEL 
Inform your choice with channel usage, purpose, content and performance

Module 6. 
CONTENT STRATEGY 
Content categories, purpose, topics, formats, repurposing and scheduling

Module 7. 
BEING SOCIAL
Collaboration opportunities, influencer partnerships, community management

Module 8. 
IMPLEMENTING THE STRATEGY
Paid advertising, budgeting, resourcing, implementation and management tools

Module 9. 
ANALYSING FOR IMPROVEMENT
Data metrics, tracking expenses, analysis and insights, performance reports

Meet Your Instructor

Jonathon Tanner

CEO & Co-Founder of Social Media College
Author of Diploma of Social Media Marketing
Social Media Expert, Speaker & Consultant
 
See us in action!
 


Convenient Study Options

1 DAY WORKSHOP, ON CAMPUS

Escape your business for a full day of immersive learning at our campuses in CBD locations.

SocialMediaCollege-InstagramMarketingCourse-Workshop

STUDY ONLINE, ANYWHERE ANYTIME

Ditch the commute and study on your own terms with our market-leading online portal.

brooke-cagle-195777-unsplash

SELF-PACED ONLINE

$795 inc GST

Anywhere, Anytime

 

ENROL NOW

VIRTUAL WORKSHOPS

$795 inc GST

4 X 120 Minute Workshops
Next Virtual Workshop: Tue 7th July, 9.30am 


REGISTER NOW