Learn from social media experts
Our course leaders are experts in using social media effectively and you’ll learn from them how to design your strategy to impact your audience with relevant content that moves them from follower to customer.
Implement your strategy with immediate effect
Right through this course you’ll be working on the strategy for your chosen organisation or personal brand. There are templates for every step that will build together to form a comprehensive strategy document or presentation. By them time you’re done you’ll have everything ready to go!
Join a community of like-minded business experts
Share your experiences with other students within the Social Media Strategy course and in our vibrant Facebook community.
Cutting-edge strategy & tactics with real-world results
No fluff or useless theory. Learn the tactics that deliver immediate results for your business or personal account.
Understand buyer stages and their impact on your strategy
Develop a tailored social media strategy
Conduct a social media audit on your existing presence
Write objectives and KPIs that drive performance
Develop buyer personas to target with relevant content
Choose the right social media network(s) for your strategy
Analyse data metrics to gain insights & continuously improve
Understand content categories, purpose and formats
Collaborate with your audience & influencers
Plan your budget, resourcing and campaign management
Download & keep useful templates and checklists
Access our vibrant Facebook group of like-minded marketers
Become a member of SMC's alumni network
Add your SMC Certificate of Completion to LinkedIn
INTRO TO SOCIAL MEDIA STRATEGY
Understand social media marketing and the strategy development process
START WHERE YOU ARE
Use a social media audit and SWOT analysis to establish your current state
Align your social media strategy with your organisation/personal brand strategy
IDENTIFYING YOUR AUDIENCE
Audience segmentation, behaviour, demographics and persona
CHOOSING THE RIGHT CHANNEL
Inform your choice with channel usage, purpose, content and performance
Content categories, purpose, topics, formats, repurposing and scheduling
Collaboration opportunities, influencer partnerships, community management
IMPLEMENTING THE STRATEGY
Paid advertising, budgeting, resourcing, implementation and management tools
ANALYSING FOR IMPROVEMENT
Data metrics, tracking expenses, analysis and insights, performance reports
Escape your business for a full day of immersive learning at our campuses in CBD locations.
Ditch the commute and study on your own terms with our market-leading online portal.