Pinterest is an outstanding platform for businesses of all shapes and sizes that can help you not only increase your brand’s reach, but also drive traffic to your site. To take advantage of that, though, you need strong Pinterest board ideas and content ideas to get you going.
It’s important to note that Pinterest has tremendous buying power. In fact, 88% of Pinterest users report purchasing something they pinned. Half of the platform’s users in the US shop often on the app, while 89% of users say they use Pinterest to inspire future purchases. If you’re looking to make sales, using Pinterest as part of your marketing strategy is a great tactic.
In this post, we’re going to look at Pinterest board ideas that can help you create high-value collections of pins that drive traffic to your site.
1. Product Tutorials & Use Cases
People often use Pinterest to look for tutorials and use cases so they can learn how to create something or master a skill.
Users commonly look for makeup tutorials on the platform, for example. To help capture search intent and drive traffic to the site, brands like Maybelline share beauty tips and tricks via Pinterest.
Makeup brands can take advantage of Pinterest, both by showing users how to apply makeup and which products they use.
The pins on their boards could link to more detailed tutorials or product pages on their website so they can order right away. Bold, colourful images and videos of your products themselves, or of people demonstrating application, are strong examples of the types of visuals you should be using.
Any brand can adopt this strategy. A camera company could show how to shoot different special effects for their products; a spice company can upload recipes featuring what they’re selling.
2. Educational Infographics
Educational infographics perform well on Pinterest. Infographics drive clicks to your website for more information, context, and content downloads. They’re an excellent way to grab users’ attention and educate them at the same time.
USA Pears took this post style to the next level by sharing a video infographic to their Pinterest account. Take a look:
Use attention-grabbing color combinations, images, and graphics to get users to stop scrolling and click on your pin.
Clean, readable fonts are also a must on infographics. You want your users to be able to easily consume this content, then take the next step--whether that’s going to your website, clicking a shopping link, or simply following your Pinterest board.
3. New Product Showcases
If they choose to, Pinterest users can follow individual boards rather than entire profiles. This is why strong individual Pinterest board ideas matter so much.
One great option is to create a “new products” board or seasonal product showcase. Users can then follow these boards to discover what’s new with your brand.
Real Simple created a back-to-school Pinterest board for followers who want to find new products and ideas for their kids’ school year. It’s the perfect example of a curated, seasonal board geared toward a particular demographic.
4. Influencer Collaboration Boards
Influencer collaborations are an effective marketing strategy that appear across a number of social media platforms. Pinterest is no different. You can collaborate with influencers to create pins and boards for your brand to raise brand awareness and drive product sales.
When you partner with influencers or industry experts for a guest posting board, they’ll share the content you create together with their followers. This expands your reach to new audiences who trust the influencers you’re working with, and will therefore trust you, too. When they see some of their favorite influencers talking about your brand, they’ll want to get in on the action.
Well-known brands such as Lowe’s and Etsy collaborate with influencers to boost brand awareness and drive interest in their latest products.
Lowe’s invites influencers to collaborate by creating their own boards, which are then shared to the company’s Pinterest account. They use their House of Curators board to group influencer boards together.
When users click a link on Lowe’s influencer board, they’re taken directly to a special page on the company’s website that features current influencer collaborations. Shoppers can then easily find groupings of products featured on Pinterest.
Etsy has a Star-Studded Collaborations board on Pinterest on which they share Pins featuring the collaborators they work with. This board shares special collections and influencer picks from the Etsy community. Each Pin features a shopping link that takes the user back to the Etsy store to complete their purchase.
Users navigate to a page on Etsy’s website that features the specific influencer, plus their curated collection of products. For example, users who click a link on a Pin featuring Padma Lakshmi will be sent to a page featuring more of her picks on Etsy.
5. Show Off Your Portfolio
Pinterest is a great way to show off your portfolio if you’re a service provider. Use attractive images and compelling copy to create a portfolio-styled board, helping to capture trust and convert leads. This is a fantastic chance to showcase your abilities and the creative spin you put on your work.
Businesses like photographers, event planners, caterers, graphic designers, interior designers, and florists can take advantage of this.
Jordan Prindle Designs has a Pinterest board that's a perfect example of this. Jordan creates logos, brands, and websites. She uses her Pinterest board to feature her content, as well as free downloads.
You don’t have to be an image-heavy service provider to utilize Pinterest effectively. Notice the clean simplicity of Jordan’s visuals; they’re heavier on text than on imagery, but the colors and images complement one another well. If you prefer a minimalist approach to your visuals on social media, this is a great way to get that look and feel on Pinterest.
With a clear strategy and plenty of fresh, engaging visual content, Pinterest can serve as a strong tool in your marketing plan. Remember to choose images that not only get users’ attention, but also align with your brand.
Your Pinterest boards, just like any other online aspect of your business, should have a consistent brand look, feel, and tone. As you build your boards and begin to analyze what’s working for your brand on Pinterest, you’ll get a better grasp of the type of Pins you should duplicate going forward.