Instagram is a big player in the digital world, giving businesses, influencers, and individuals a platform to show off their unique personalities and stories. With 2 billion active users worldwide, it's obvious that people are trying to reach more people and gain more followers.But success on Instagram isn't easy. The competition is tough and standing out from the crowd can be a challenge. The key is to remember that growing your Instagram followers takes time and strategy. The average monthly growth for business accounts is only 1.25%, so you need to be patient, but you also need to have a plan.Don't worry, there are plenty of effective strategies to grow your followers in 2023. Here are 10 pro tips to help you reach new heights on the platform.
Optimize your profile
Your profile is the gateway to your Instagram account, the first point of contact that people have with your brand. So it's vital to make sure that it's polished and professional, reflecting who you are and what you do. Use a clear, high-quality profile picture that captures your essence and a bio that accurately reflects your identity and purpose. Make sure to include relevant keywords in your bio to make it easier for people to find you. But don't be afraid to inject a touch of personality and wit into your bio. Showcase your unique voice and set yourself apart from the crowd. For example, instead of saying, "I am a graphic designer based in New York", why not try something like, "I turn the mundane into the magnificent, and the extraordinary into the extraordinary-er. I'm a graphic designer based in the concrete jungle (aka New York)".
Post regularly and consistently
Bringing in new followers is only one half of the equation for Instagram growth; the other half is making sure that your existing followers stick around so your total follower count keeps rising. To achieve this, you need to offer a steady stream of valuable content that keeps your audience engaged without overwhelming their feeds. Consistency is always the key. A consistent posting schedule will help you stay at the forefront of your audience's mind, increasing the chances of your content being seen. Aim to post at least once a day, and ensure you're posting at the optimal times. The best times to post on Instagram are typically in the morning, during lunchtime, and in the evening, when most users are active on the platform.
Use hashtags strategically
Hashtags are a powerful tool to elevate the visibility of your posts, acting as a portal for users to discover content based on keywords or themes. But it's not always about using the biggest or most popular hashtags when it comes to Instagram growth. Instead, leverage highly targeted, niche hashtags relevant to your content and audience. They may have fewer posts and less competition, but this can send a stronger signal to the Instagram algorithm about the topic and theme of your content. Also, consider creating your own branded hashtags to increase brand awareness and foster user-generated content. It can be a fun way to engage your audience and encourage them to share their experiences and creations related to your brand, like #BrandNameAdventure or #BrandNameCommunity.
Engage with other users
To thrive on Instagram, engaging with other users, building relationships, and expanding your reach are essential. This can be done by liking, commenting, and sharing their posts, which will help you increase the visibility of your account and build a community of engaged followers. Responding to your post's comments will also help foster a sense of community and connection. Remember to keep your interactions genuine and authentic rather than spamming them with emojis. Get creative with your engagement strategy, think beyond the usual comments and try something new. The question stickers on Stories are a great way to get the conversation going and can also serve as the basis for new content. Engage with your followers in a fun and interactive way, and you'll find that they will be more likely to recommend your account to others.
Collaborate with other creators
Collaborating with creators in your niche can be an excellent way to elevate your visibility and expand your audience. When scouting for creators to partner with, don't just focus on their audience size, but also consider their engagement rate and the relevance of their content to your brand niche. A creator with a high engagement rate who's already creating content that aligns with your niche can be more beneficial for your growth. The possibilities for collaboration are endless and can be tailored to suit the needs of both parties. Imagine co-hosting a live event or creating a product review video together, or even a simple shoutout, these collaborations can be an effective way to introduce your brand to a new audience while providing value to your current followers. The key is to find a partnership that makes sense for both parties and will benefit both of your audiences.
Run Instagram contests and giveaways
Instagram contests and giveaways can be a perfect opportunity to elevate engagement and attract a new audience to your page. Not only do they provide a fun and exciting chance for your current followers to participate and win prizes, but they also serve as a powerful incentive for new users to follow your brand. To truly make a lasting impression, think outside the box and infuse your contest or giveaway with creativity and interactivity. Consider incorporating unique challenges, such as creating user-generated content, or utilizing interactive elements like polls or quizzes. These can spark the imagination of your audience and tap into their sense of play. Imagine a photo contest where the audience has to capture their interpretation of a theme or a quiz where they can win a prize if they answer the questions correctly.
Use Instagram Stories and Reels
Stories and Reels are fantastic mediums that allow you to showcase exclusive content. They provide a glimpse into the behind-the-scenes happenings of your brand, giving your followers a sense of intimacy and connection with you. Use Instagram stories to showcase promotions, new products, services, or even sneak peeks of upcoming events. You can also use Instagram Reels to showcase short, creative videos that showcase your brand's personality and give your followers a taste of what to expect. By using Instagram Stories and Reels creatively, you'll not only reach a wider audience but also increase engagement, foster a deeper connection with your followers, and build a loyal community. Don't be afraid to be creative and have fun!
Make use of Instagram Live
Live videos are an incredible way to connect with your audience and foster relationships. Use Instagram Live to answer questions, share tips and showcase exclusive content. It's an opportunity to give your followers a behind-the-scenes look into your brand, showcase your personality and build a deeper connection with them. Live videos are a powerful tool to increase brand awareness, to create a sense of urgency and exclusivity. You can share exclusive promotions, announce new products or services, and give your followers a sneak peek. It's also a great way to create a sense of community, you can use it to host Q&A sessions or even a virtual event, which will help you build a loyal following. Think about creating a series of live videos and promoting them in advance so your followers know when to tune in.
Share user-generated content
By encouraging and showcasing the real-life experiences of your followers, you offer a window into the true essence of your products or services. Invite your community to share their own stories and use relevant hashtags, this will not only increase brand awareness but also attract new followers who can relate to the shared experiences. Create a dedicated space on your Instagram feed to display this user-generated content to shine a spotlight on the love and support of your existing followers. Take it a step further and run a user-generated content campaign, where you ask your followers to share their experiences with your brand and reward the best submissions. This not only showcases the loyalty of your customers but also shows your appreciation for their engagement and support.
In a world where perfection is often celebrated and filtered versions of ourselves dominate, it's essential to remember the power of authenticity. As you navigate Instagram's vast and ever-changing landscape, let your true self-guide the way. Be bold in your uniqueness and unapologetically share your passions and interests with the world. Allow your personality to radiate through each post, for this authenticity will attract a loyal following. Remember, people can sense insincerity from miles away, but a genuine and relatable account will always hold a special place in the hearts and minds of those who stumble upon it. So let your authenticity shine and watch as you build a community of like-minded individuals drawn to your unique perspective and captivating story.