July 7, 2023

Instagram Has Launched An In-App Scheduling Tool

Instagram Has Launched An In-App Scheduling Tool

Content creators rejoice! Instagram is finally going public with the new in-app scheduling tool. The feature will now be available to all professional accounts and will allow users the ability to schedule photos, carousels and reels up to 75 days in advance - all from the Instagram app.

As you can see in this overview, Instagram’s new post-scheduling option will enable you to schedule photos, carousels and Reels direct in the app, up to 75 days in advance.

It is also super simple to use:

  • In the creation flow, tap ‘Advanced Settings’ before sharing the post
  • Tap ‘Schedule this post’
  • Select the time and date you want it to go live
  • Tap ‘Schedule’ in the post composer


While this isn’t a ground-breaking update considering that you users have always been able to schedule through 3rd party apps or Creator Studio, it is a step forward in making a content creator’s job that little bit easier. 

Being able to schedule directly from the Insta app will save creators a HEAP of time when it comes to loading content directly off their phone as opposed to having to deal with the clunky experience of Creator Studio.

While this update has been tested over the past few months, Instagram has said they are currently ‘rolling out' the final version, so you should see it in your app within the coming weeks. Also, keep in mind that it will only be available to professional accounts.

Happy content creating everyone!

Jonathon Tanner

Jonathon Tanner

Co-CEO and Co-Founder

Co-CEO and Co-Founder of SMC, earned Social Media Educator of the Year from SMMI. With vast experience in social media strategy and content marketing, he's also a co-founder of other businesses. Specialising in growth strategy, Jon has a background in management consulting specialising in M&A.

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