Social media marketing is constantly evolving, with new trends and strategies emerging every year. As we head into 2023, there are several key trends that businesses should be aware of in order to stay ahead of the game and make the most of their social media marketing efforts.
1. The rise of TikTok
TikTok has rapidly grown in popularity over the past few years, and it’s not showing any signs of slowing down. With its short-form video format and highly engaged user base, it’s a great platform for businesses to connect with younger audiences and showcase their products or services in a creative and engaging way. One example of a business that has successfully leveraged TikTok is Chipotle. They created a “Guac Dance” challenge, where users were encouraged to film themselves dancing to a Chipotle-themed song and share the video on TikTok. This campaign generated over 1 billion views and helped to drive significant increases in in-store sales.
@brentrivera When guacamole is free @chipotle when you order online/in-app on July 31st #GuacDance #ad ♬ The Guacamole Song – Dr. Jean
2. The importance of personalisation
Consumers are increasingly looking for personalised experiences, and this is something that businesses can leverage through their social media marketing efforts. By using data and insights to create personalised content and campaigns, businesses can build stronger connections with their audience and drive more conversions.
One example of a brand that has successfully personalised their social media marketing efforts is Coca-Cola. They used data from social media platforms to create personalised bottle labels for their customers. The campaign generated over 20 million personalised bottle labels and helped to increase brand engagement and sales.
3. The growth of social commerce
Social commerce, or the ability to purchase products directly through social media platforms, is becoming increasingly popular. Platforms like Instagram and Facebook have been introducing new features that make it easier for businesses to sell their products on their social media pages.
An example of a business that has successfully leveraged social commerce is H&M. They introduced a feature on their Instagram page that allows customers to shop their looks directly from the app. This has helped to increase sales and create a more seamless shopping experience for customers.
4. The expansion of the e-commerce market
With the pandemic driving more people to shop online, e-commerce has seen a huge surge in popularity over the past year. Social media platforms are a great way for businesses to connect with customers and drive online sales, so it’s important to optimize your social media presence to take advantage of this trend.
An example of a business that has successfully leveraged e-commerce through social media is Glossier. They use Instagram to drive traffic to their website and encourage customers to purchase their products. By creating a visually appealing Instagram page and using influencer marketing, they were able to increase their online sales and build a loyal customer base.
Retail e-commerce sales worldwide from 2014 to 2026 (in billion U.S. dollars) – Statista
5. The increasing importance of community building
Building a strong and engaged community around your brand is more important than ever. By creating valuable content, hosting events, and engaging with your audience, you can create a loyal following that can help drive word-of-mouth marketing and increase your brand’s visibility.
One example of a brand that has successfully built a community around their brand is Starbucks. They use social media to engage with their customers, host events and create valuable content. This has helped to build a strong and engaged community that helps drive word-of-mouth marketing and increase brand visibility.
6. The use of Artificial Intelligence and Automation
Businesses are increasingly relying on artificial intelligence (AI) and automation to help them optimise their social media marketing efforts, as well as create content more efficiently and effectively. AI-powered tools and software can help businesses to analyse data, identify key insights, create content and automate repetitive tasks, allowing them to focus on the more creative aspects of their social media marketing.
A great example of AI to help social media marketers is ChatGPT. One of the biggest benefits of ChatGPT for social media marketers is its ability to generate high-quality, unique content quickly and easily. For example, ChatGPT can help to create social media captions in seconds:
7. The focus on augmented reality and virtual reality
With the growth of technology, augmented reality and virtual reality are becoming more prevalent in social media marketing. These technologies can be used to create immersive and engaging experiences for customers, and can be used to showcase products in a new and exciting way.
An example of a business that has successfully leveraged augmented reality is IKEA. They introduced an AR feature on their app that allows customers to visualize how furniture would look in their own home before making a purchase. This helped to increase sales and create a more engaging shopping experience for customers. IKEA then encourage their app users to share their designs on social media to showcase their work!
8. The importance of video marketing
Video content is becoming increasingly popular on social media, and businesses should take advantage of this trend. Whether it’s short-form videos on TikTok or live streaming on Instagram, video is a great way to connect with your audience and showcase your products or services in a dynamic and engaging way.
An example of a business that has successfully leveraged video marketing is Nike. They use Instagram and YouTube to create dynamic and engaging videos that showcase their products and promote their brand. These videos have helped to drive significant increases in sales and brand engagement.
9. The use of interactive content
As the competition on social media increases, businesses will have to find new and creative ways to engage their audience. Interactive content such as polls, quizzes, and interactive videos can help to increase engagement and make the audience feel more connected to the brand.
By using interactive content, businesses can also gather valuable insights and data about their audience, which can be used to improve their marketing strategies. Additionally, interactive content can also help to increase conversions, as it encourages the audience to take action, whether it’s making a purchase or signing up for a newsletter.
10. The focus on Influencer Marketing
Influencer marketing has been a trend in recent years, and this will continue to be so in 2023. Influencer marketing is a cost-effective way to reach a large audience, and businesses can leverage the trust and credibility of influencers to promote their products and services.
An example of an e-commerce business that has used influencer marketing to grow on social media is the online retailer, Daniel Wellington. They have a long-term collaboration with micro-influencer and macro-influencer across different social media platforms, such as Instagram, TikTok, and Youtube, who promote the brand’s watches and accessories to their followers. These influencer partnerships have helped the brand to increase brand awareness, and drive sales through exclusive discounts codes shared by influencer. Additionally, the influencer’s content featuring the brand’s products has helped to establish Daniel Wellington as a fashionable and desirable brand among their target demographic, leading to significant growth in their e-commerce sales.
These are just a few examples of how businesses have successfully leveraged various social media marketing trends to drive results and stay ahead in the game. Social media marketing is constantly evolving, and businesses need to stay on top of the latest trends to ensure that their efforts are effective. By staying up to date with the latest trends and strategies, businesses can create more engaging and effective campaigns that drive results and help them to stay ahead.
As the famous entrepreneur and author, Guy Kawasaki said: “Social media is the ultimate equalizer. It gives a voice and a platform to anyone willing to engage“.
Social media marketing is an essential tool for new businesses looking to grow and establish a strong online presence. With the right strategy, businesses can reach new audiences, increase brand awareness, and drive sales, regardless of their size or budget.