- Complete your Instagram profile.
Instagram checks your profile as one of the ways it confirms your identity.Include a well-written bio and a profile picture that accurately portrays your company, brand, or self. You may gain credibility with your audience and attract more followers, interaction, and media attention by making sure your profile is thorough and real.
- Grow social media profiles
Developing a sizable following on other media might make your Instagram account seem more authentic.For instance, press releases and Twitter have a lot in common. Take advantage of that! Utilize the attention you receive when your name is mentioned in the news or the media to expand your social media presence.
- Watch out for fake profiles
Although it may feel a little like crying wolf to say that your identity is in danger, this advice really comes from Instagram:“Accounts representing well-known figures and brands are verified because they have a high likelihood of being impersonated.”Once your badge is confirmed, there will be no question about if this account belongs to the real you. By letting them know that they are not following a random imposter, you increase the trust of your followers.
- Maintain account activity
This might sound like a no-brainer, but if you don't use Instagram frequently, it's unlikely that you'll ever have your account verified. Admins will look for consistent activity while deciding whether or not to verify your Instagram account. There is no advantage to starting the verification procedure if you are not utilising the platform.It also works the other way. What good is verification if you aren't using Instagram frequently? The following will increase your likelihood of receiving the blue Instagram verified badge:
- Increase earned media exposure
Do you want the Instagram stamp of approval? Prove your value to them.If you Google yourself and nothing comes up, fix it. There won't be anything to verify if your brand isn't well-known.Keep in mind that a human being, not an algorithm, decides who gets a blue tick on their Instagram account. Every request is personally reviewed by real individuals, and they definitely use search engines like Google to see what comes up for external credibility.Verification badges are highly sought after, making them difficult to obtain. Give yourself the best chance by putting in the required effort before submitting a request.
- Don’t even think about trying to purchase a verified Instagram badge.
Instagram only accepts applications made through its app or through Facebook's media partners. Avoid attempting any shortcuts, such as paying your way in.In addition to being useless and expensive, trying to buy a verification badge can result in penalties for breaking Instagram's community rules.For instance, if you give any inaccurate or misleading information throughout the procedure, the platform may completely delete your account.Instead, work to increase your number of actual Instagram followers by producing interesting and helpful material. Although there is no evidence to support a link between having a large following and Instagram verification, it can't hurt to try.
- Delete any platform-specific links from your bio.
Instagram's guidelines state that verified accounts cannot entice users to follow or add other social media profiles, such as TikTok or YouTube, in their bio.You can, however, still include links in your bio to your website, landing page, and other web pages. Consider using the Instagram link in your bio as another way to promote other campaigns, user profiles, or websites.In addition, be sure to include links to your Instagram profile on the website for your company, in promotional emails, and on all of your other social media pages. While it may seem hypocritical to refrain from cross-platform links on Instagram, linking to your Instagram from other social media accounts validates your ownership of the profile.
- Make your site more discoverable
Being well-known and frequently searched for is a prerequisite for Instagram verification. This indicates that you need to be more active on the PR front and work to build your brand naturally.For impending business announcements or product launches, for instance, you might wish to produce press releases. As we know, a human from Instagram will be reviewing your application, so applying while your name has recently been in the news might increase your chances of becoming verified.Another way to boost your odds of getting verified faster is to optimise your account using branded hashtags, giving you a higher chance of appearing in organic searches on IG’s Explore page. You want to get verified - become more searchable.
- Make your postings more unique
It's crucial to establish and keep a genuine and distinctive Instagram account if you want to get verified.To distinguish your account from impersonators, we advise you to personalise your posts.You may, for instance, develop a distinct brand voice, visual aesthetic, feed theme, content strategy, or hashtag approach that is exclusive to your account and challenging (or impossible) to imitate.Other methods to make your postings more distinctive? Give your audience a behind-the-scenes glimpse at your brand. Who else you would be able to show this type of content?
- Enlist the help of a publicist or agency.